https://backmarket.it
SEO
· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
94
GRADE
A
FIX
0
REVIEW
1
PASS
12
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
1412 PASS 1 REVIEW
CSitemap FreshnessActionSitemap exists but no <lastmod> entriesREVIEW
Sitemap Freshness
ActionSitemap exists but no <lastmod> entries
Sitemap exists but no <lastmod> entries
Info::
Sitemap has no <lastmod> entries
Without lastmod, Google can't tell which URLs have changed since the last crawl -- it falls back to crawling everything periodically. Adding lastmod (date or ISO 8601 timestamp) on each <url> entry signals freshness so the crawler prioritizes recently-modified pages.
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.backmarket.it/it-it
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://backmarket.it Canonical https://www.backmarket.it/it-it Match Self-referencing (correct)
AMeta TagsTitle: 67 charsPASS
Meta Tags
Title: 67 chars
Title: 67 chars
Info::
Page title is set
Got: Il tuo (Super) Marketplace di prodotti ricondizionati | Back Market
Info::
Title is 67 characters — may be truncated in search results
Info::
Meta description is 183 characters — truncated on mobile (~160 char limit)
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title
"Il tuo (Super) Marketplace di prodotti ricondizionati | Back Market"
67 characters Will truncate
Title: Il tuo (Super) Marketplace di prodotti ricondizionati | Back Market
H1: Home
Match: Very different
Robots: Indexable (no restrictions)
Alignment helps users confirm they've reached the right page.
Why this matters
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
A+Title Style DepthTitle style is clean -- consistent separator, no stale year, no keyword stuffingPASS
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
AContent Depth2233 words, Very DifficultPASS
Content Depth
2233 words, Very Difficult
2233 words, Very Difficult
Info::
Page has 2233 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 16)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 16
Text-to-HTML Ratio
1% text 99% HTML
14 KB / 1190 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links127 internal, 45 externalPASS
Internal Links
127 internal, 45 external
127 internal, 45 external
Info::
127 internal links (74%)
Info::
98% of links use descriptive anchor text
Info::
127 internal / 45 external links
Link Distribution
74% internal (127) 26% external (45)
Anchor Text Quality
168 Descriptive 4 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /it-it/l/macbook/297f69c7-b41c-40dd-aa9b-93ab067eb691 | 5 |
| 2 | /it-it/l/iphone/aabc736a-cb66-4ac0-a3b7-0f449781ed39 | 5 |
| 3 | /it-it/help | 4 |
| 4 | /it-it/e/good-deals | 4 |
| 5 | /it-it/l/orologi-collegati-ricondizionati/0894adca-7735-40d3-a34b-5a77358e3937 | 4 |
| 6 | /it-it/l/airpods/5091ca6b-c36c-4d50-b644-fb3c5bdd5f16 | 3 |
| 7 | /it-it/l/smartphone-android/5a66c4f6-0b1e-4080-9728-63333498ebbb | 3 |
| 8 | /it-it/l/ipad/6053d9e8-2eaa-4971-9b6e-79b8a16e4dee | 3 |
| 9 | /it-it/about-us | 3 |
| 10 | /it-it/l/console-e-videogiochi/0a092eda-8a90-4b60-85bd-8a3123b2fd84 | 2 |
Top External Domains
| Domain | Links |
|---|---|
| www.backmarket.it | 5 |
| help.backmarket.com | 4 |
| www.backmarket.com | 3 |
| repair.evy.eu | 3 |
| www.backmarket.com.au | 1 |
| quifinanza.it | 1 |
| www.backmarket.se | 1 |
| www.backmarket.sk | 1 |
| play.google.com | 1 |
| www.backmarket.co.uk | 1 |
A+Image SEO151 images, 125 descriptive filenamesPASS
Image SEO
151 images, 125 descriptive filenames
151 images, 125 descriptive filenames
Info::
26 image(s) have hash/generic filenames
125 descriptive
26 hash-based
0 generic
151 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 61140eaa-cd70-4e69-b4aa-daa69036997a-1_08f6dc95-7334-4817-b8ca-68e02c707490.jpg | hash | ✓ | 1 |
| d1989098-648d-490e-a719-7c4b6ab8b1ae-1_aaa62628-23cd-42ed-b078-f4db8d651a72.jpg | hash | ✓ | 1 |
| 4372a69b-38bf-4db1-873f-abc38dcc39b3-1_82c0dea6-b88c-45ea-9ed5-826079c4c1e0.jpg | hash | ✓ | 1 |
| 787200c1-2262-4509-88ba-086ab0beeffc-1_097a7b50-2c85-4d12-867f-240ddd69389c.jpg | hash | ✓ | 1 |
| 235a0991-73be-4a0b-8557-f3e53278a715-1_7f08b97c-80a4-4efb-9d83-ccd95ab5ae08.jpg | hash | ✓ | 1 |
| eaf9abab-5606-42e0-9697-e7c8c5810f48-1_2f5a5d5f-145e-4ba9-89ed-e16750e00904.jpg | hash | ✓ | 1 |
| d11a0267-6b48-41a3-8209-6f9ff07b0383-1_e31a7aa6-808f-48a8-b227-e5a9187f1663.jpg | hash | ✓ | 1 |
| aa2db197-2380-4cbc-a55c-8c7df1df656c-1_2d40c6a3-55dd-42f7-897d-837284031a5b.jpg | hash | ✓ | 1 |
| ae210dd4-9969-46f1-a6cf-ece144247238-1_4d463cc8-74ad-42b1-adb0-29fccaee439f.jpg | hash | ✓ | 1 |
| d0ea29aa-97a6-4bcf-b444-658362f2dd1b-1_8f781135-d8b1-4e55-9516-64c9071c2b26.jpg | hash | ✓ | 1 |
| 8f93bf7d-eaf8-48ef-8ef1-85e06d0b70c6.jpg | hash | ✓ | 1 |
| 3610d940-bd34-4092-b219-232aeaea6a67-1_5f64862c-67c4-44e2-a5d3-a4554c943a2f.jpg | hash | ✓ | 1 |
| 61c73dd7-a1a8-499c-90b0-c6ba2dce3f11-1_259bf6eb-9361-449f-9255-a446d54443c9.jpg | hash | ✓ | 1 |
| 6cc9b52b-c002-4963-9655-cb567edd13a3-1_c8b06483-67c3-4227-97bc-cb37c1cc28e3.jpg | hash | ✓ | 1 |
| 3c52ddef-7498-4cc2-9abe-0a7bf225a58b-1_9099fa15-f41b-4c97-a0dc-1ecd25f49fdd.jpg | hash | ✓ | 1 |
| 0cbf580a-4278-4efd-9052-63b535129bac-1_ae9824ad-d4fe-4963-a97c-41b544b61a9b.jpg | hash | ✓ | 1 |
| 89693db1-c9b4-44d7-8a60-285810d657d3-1_5ff551b7-f5f0-4cb5-8d26-c33bc085be61.jpg | hash | ✓ | 1 |
| ff289de0-3d88-4c44-a89b-ee40452f7905-1_6ebbce92-e559-4ddb-bd66-e9ffd8490b85.jpg | hash | ✓ | 1 |
| dc6ca53f-45c1-4e07-bfdc-a0eb568cab23-1_50994a6b-4e72-49dd-8f02-1d341632faf5.jpg | hash | ✓ | 1 |
| 6cc9b52b-c002-4963-9655-cb567edd13a3-1_c8b06483-67c3-4227-97bc-cb37c1cc28e3.jpg | hash | ✓ | 1 |
| d6343d8a-0292-4ae2-b6c3-b70931bab5b4-1_48d70057-e762-49e7-80c7-e1dc51acd86f.jpg | hash | ✓ | 1 |
| 14afc912-76a0-4605-a154-49079bc16ce8-1_d7d4944a-49f0-45d4-a05b-40be3a68d808.jpg | hash | ✓ | 1 |
| 2a88c048-5653-49e7-8832-c33122029931-1_3486e7c1-b979-44a2-982a-b2f3b430f3fe.jpg | hash | ✓ | 1 |
| d49278ee-73c0-4066-8d0e-efd9fa0c54cc-1_a8c80d3e-d446-4b76-aae0-0c74be08caee.jpg | hash | ✓ | 1 |
| c9de7d5f-2528-4439-8807-74d15cfd672e-1_b2c9ba5f-be12-4a92-82e0-43e5745b756b.jpg | hash | ✓ | 1 |
| 23011c7e-5396-4453-a726-d689e095aa5c-1_44366d67-af59-4030-9538-865c6fe694a9.jpg | hash | ✓ | 1 |
See Accessibility tab for detailed alt text quality analysis.
A+Hreflang URL QualityNo hreflang tags on the pagePASS
Hreflang URL Quality
No hreflang tags on the page
No hreflang tags on the page
Info::
No hreflang tags on the page
A+Hreflang CompletenessNo hreflang tags on this page -- check is N/A (single-language site or unannotated)PASS
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+Sitemap × Robots ConsistencyNo sitemap-vs-robots conflicts detectedPASS
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts detected
No sitemap-vs-robots conflicts detected
Info::
Sitemap URLs are not blocked by robots.txt
A+Sitemap HygieneSitemap structure / size look healthy (9 URLs, 843 bytes)PASS
Sitemap Hygiene
Sitemap structure / size look healthy (9 URLs, 843 bytes)
Sitemap structure / size look healthy (9 URLs, 843 bytes)
Info::
Sitemap structure / size look healthy (9 URLs)
AMarkup Quality1 markup-quality issue(s) detectedPASS
Markup Quality
1 markup-quality issue(s) detected
1 markup-quality issue(s) detected
Info::
`<meta charset>` declared at byte 2597 -- past the 1024-byte spec window
The HTML5 spec requires the encoding declaration to appear in the first 1024 bytes. Browsers that started parsing in a default encoding and discover the real charset later DISCARD parsing state and re-parse from the top -- a measurable hit to First Contentful Paint. Move the `<meta charset>` tag to be the first child of `<head>`.
A+Schema Markup Audit3 schema types detectedPASS
Schema Markup Audit
3 schema types detected
Rich result eligibility
WebSite Eligible
Sitelinks search box
Organization Eligible
Organization knowledge panel
FAQPage Eligible
FAQ rich results
Detected schema types
WebSite json-ld → Sitelinks search box2/2 required · 1/1 recommended
Required fields (Google)
- name — Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
Organization json-ld → Organization knowledge panel2/2 required · 4/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Connects the entity across the web
- contactPoint — Enables direct contact from the knowledge panel
- description — Used as the panel summary
FAQPage json-ld → FAQ rich results1/1 required
Required fields (Google)
- mainEntity — Required — without this the FAQ schema is invalid
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.