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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
70
GRADE
C
FIX
3
REVIEW
1
PASS
1
INFO
0
Checks
5
1 PASS 1 REVIEW 3 FIX
F
Open Graph
Action
No Open Graph tags found — social sharing previews will be generic.
FIX
No Open Graph tags found — social sharing previews will be generic.
Warning::
No Open Graph meta tags found
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Why this matters

Without Open Graph tags, social shares show a broken or empty preview card.

Learn more ▾

When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.

Source: Open Graph Protocol

Preview

No image set

theweek.com

No title set

No description

Preview quality · Twitter/X F · 20/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from <title>
  • twitter:description — falling back from <meta name=description>
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

THEWEEK.COM

No title set

No description

Preview quality · Facebook D · 55/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://theweek.com
  • og:site_name — The Week

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

No title set

theweek.com

Preview quality · LinkedIn D · 55/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

theweek.com

No title set

No description

Preview quality · Slack C · 70/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 50/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

34/100

Site name appears as

Page titleTheWeek
og:site_nameThe Week
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

0/20

Meta completeness

4/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: twitter:site, Organization.name
  • No social share image — shared links render as bare URLs
  • og:title missing
  • og:image missing
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Structured Data
4 JSON-LD block(s) found — some improvements recommended.
REVIEW
4 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing @type in block #4
Search engines need @type to understand the structured data.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
Custom type "ItemList" — unable to validate specific properties
Info::
4 JSON-LD blocks found

Search engines need @type to understand the structured data.

Why this matters

JSON-LD without @type is invalid — Google can't determine which schema to validate against.

Learn more ▾

Every JSON-LD block must declare @type (Article, Product, Organization, etc.). Without it, the block is structurally valid JSON but not valid schema.org. Add @type matching the content (e.g., '@type': 'Article' for blog posts).

Source: schema.org / Google Search Central

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebPage
3 properties Valid
{
  "@type": "WebPage",
  "url": "https://theweek.com",
  "@context": "http://schema.org"
}
Block 2 : WebSite
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "The Week",
  "url": "https://theweek.com",
  "publisher": {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "The Week",
    "url": "https://theweek.com",
    "logo": {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://cdn.mos.cms.futurecdn.net/flexiimages/qsgislpohy1687441729.svg",
      "caption": "The Week logo"
    },
    "parentOrganization": {
      "name": "Future PLC",
      "url": "https://futureplc.com/",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Future_plc",
        "https://twitter.com/futureplc"
      ],
      "location": [
        {
          "@type": "Place",
          "name": "Future US Inc, New York City Office",
          "telephone": "+12123780448",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "Full 7th Floor, 130 West 42nd Street",
            "addressLocality": "New York",
            "addressRegion": "NY",
            "postalCode": "10036",
            "addressCountry": "US"
          }
        },
        {
          "@type": "Place",
          "name": "Future PLC, London Office",
          "telephone": "+442070424000",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "121 - 141 Westbourne Terrace, Paddington",
            "addressLocality": "London",
            "postalCode": "W2 6JR",
            "addressCountry": "GB"
          }
        },
        {
          "@type": "Place",
          "name": "Future PLC, Bath Office",
          "telephone": "+441225442244",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "Quay House, The Ambury",
            "addressLocality": "Bath",
            "postalCode": "BA1 1UA",
            "addressCountry": "GB"
          }
        },
        {
          "@type": "Place",
          "name": "Future PLC, Cardiff Office",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "Suite 2A, Hodge House, 114-116 St Mary Street",
            "addressLocality": "Cardiff",
            "postalCode": "CF10 1DY",
            "addressCountry": "GB"
          }
        },
        {
          "@type": "Place",
          "name": "Future Publishing Australia, Sydney Office",
          "telephone": "+610299552677",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "Level 10, 89 York Street",
            "addressLocality": "Sydney",
            "postalCode": "2000",
            "addressCountry": "AU"
          }
        }
      ]
    }
  },
  "potentialAction": {
    "@context": "https://schema.org",
    "@type": "SearchAction",
    "target": "https://theweek.com/search?searchTerm={query}",
    "query-input": "required name=query"
  }
}
Block 3 : ItemList
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "ItemList",
      "name": "Main Navigation",
      "description": "Site navigation",
      "numberOfItems": 8,
      "itemListOrder": "https://schema.org/ItemListOrderAscending",
      "itemListElement": [
        {
          "@type": "SiteNavigationElement",
          "position": 1,
          "name": "home",
          "url": "https://theweek.com/"
        },
        {
          "@type": "SiteNavigationElement",
          "position": 2,
          "name": "The Explainer",
          "url": "https://theweek.com/the-explainer"
        },
        {
          "@type": "SiteNavigationElement",
          "position": 3,
          "name": "The Week Recommends",
          "url": "https://theweek.com/the-week-recommends"
        },
        {
          "@type": "SiteNavigationElement",
          "position": 4,
          "name": "Newsletters",
          "url": "https://theweek.com/newsletters"
        },
        {
          "@type": "SiteNavigationElement",
          "position": 5,
          "name": "Cartoons",
          "url": "https://theweek.com/cartoons"
        },
        {
          "@type": "SiteNavigationElement",
          "position": 6,
          "name": "From the Magazine",
          "url": "https://usmagazine.theweek.com/t/storefront/storefront"
        },
        {
          "@type": "SiteNavigationElement",
          "position": 7,
          "name": "The Week Junior",
          "url": "https://theweekjunior.com/?utm_source=theweek.com&utm_medium=referral&utm_campaign=theweekus_menu_link"
        },
        {
          "@type": "SiteNavigationElement",
          "position": 8,
          "name": "Student Offers",
          "url": "https://subscribe.theweek.com/pubs/W0/TWE/studentbeans_promo.jsp?cds_mag_code=TWE&cds_page_id=285040"
        }
      ]
    }
  ]
}
Block 4
1 properties Valid
{
  "@context": "https://schema.org"
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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