SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks

5 PASS 1 REVIEW

Image SEO

30 images, 12 descriptive filenames

REVIEW

30 images, 12 descriptive filenames

60% of images have non-descriptive filenames

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

12 descriptive

0 hash-based

18 generic

30 total

Filename	Quality	Alt	Issues
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg
image	generic	✓	1
Current: image Suggested: image.jpg

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+

Canonical URL

Properly configured

PASS

Properly configured

Canonical tag present

Got: https://www.chalmers.se/

Canonical is self-referencing

Canonical matches final URL after redirects

Canonical target reachable (self-referencing)

Canonical points to a different domain

Canonical URL Problem

Page URL https://chalmers.se Canonical https://www.chalmers.se/ Match Self-referencing (correct)

Meta Tags

Title: 27 chars

PASS

Title: 27 chars

Page title is set

Got: Chalmers tekniska högskola

Title is only 27 characters — consider expanding

Title and H1 have very different wording

Alignment helps users confirm they've reached the right page.

Title

"Chalmers tekniska högskola"

27 characters Too short

Title: Chalmers tekniska högskola

H1: Forskning och utbildning för en bättre värld

Match: Very different

Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

Content Depth

1745 words, Very Difficult

PASS

1745 words, Very Difficult

Page has 1745 words — good depth for search engines

Text-to-HTML ratio is 2%

Very low ratio suggests heavy framework overhead or boilerplate.

Reading level: Very Difficult (grade 17)

Good depth

Reading level

Very Easy

Easy

Fairly Easy

Standard

Fairly Difficult

Difficult

Very Difficult

Grade 17

Text-to-HTML Ratio

2% text 98% HTML

12 KB / 578 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+

Internal Links

72 internal, 27 external

PASS

72 internal, 27 external

72 internal links (73%)

100% of links use descriptive anchor text

72 internal / 27 external links

Link Distribution

73% internal (72) 27% external (27)

Anchor Text Quality

99 Descriptive

Most Linked Internal Pages

#	URL	Links
1	#	18
2	/om-chalmers/arbeta-hos-oss/	3
3	/utbildning/hitta-program/	3
4	/aktuellt/nyheter/env-tidsmaskin-forutspar-framtiden-for-vind-och-solkraft/	2
5	/om-chalmers/alumn/	2
6	/utbildning/anmalan-och-behorighet/	2
7	/samarbeta-med-oss/aktiviteter-for-skolan/	2
8	/utbildning/dina-studier/	2
9	/om-chalmers/kontakt/	2
10	/	2

Top External Domains

Domain	Links
unibuddy.com	4
www.cookiebot.com	3
www.youtube.com	2
www.ontame.io	2
se.linkedin.com	2
www.tiktok.com	2
www.instagram.com	2
www.facebook.com	2
intranet.chalmers.se	1
www.hotjar.com	1

A+

Schema Markup Audit

1 schema types detected

PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

Detected schema types

Organization json-ld → Organization knowledge panel

2/2 required · 3/4 recommended

Required fields (Google)

name — Required for the knowledge panel
url — Required for entity matching

Recommended fields

logo — Strongly recommended — appears in the knowledge panel header
sameAs — Connects the entity across the web
contactPoint — Enables direct contact from the knowledge panel
description — Add an organization description Used as the panel summary

Google's spec for this type

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang

0 hreflang tags

INFO

0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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Learn

SEO

Rich result eligibility

Detected schema types

Required fields (Google)

Recommended fields

Hreflang & Internationalization