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https://decathlon.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
74
GRADE
C
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

52/100

Site name appears as

Page titleOutdoor Sports Clothing & Gear
og:site_nameDecathlon
twitter:site@https://x.com/i/flow/login?redirect_after_login=%2FDecathlonUSA
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://www.decathlon.com/cdn/shop/files/DECATHLON_logo_lockup_stacked_blue_rgb_---_Expires_on_31-12-2100.jpg?v=1744260897
Info::
og:description is long (273 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 273 chars Expected: 55–200 chars
URL: http://www.decathlon.com/cdn/shop/files/DECATHLON_logo_lockup_stacked_blue_rgb_---_Expires_on_31-12-2100.jpg?v=1744260897

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 273 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

decathlon.com

Decathlon America | Outdoor Sports Clothing & Gear

Shop high-quality outdoor and running gear, apparel, and equipment for camping, hiking, running, and more. Explore our puffer jackets, backpacks, tents, hiking boots, rain jackets, running gear, moisture-wicking apparel, Merino wool, bikes and more for your next adventure!

DECATHLON.COM

Decathlon America | Outdoor Sports Clothing & Gear

Shop high-quality outdoor and running gear, apparel, and equipment for camping, hiking, running, and more. Explore our puffer jackets, backpacks, tents, hiking boots, rain jackets, running gear, moisture-wicking apparel, Merino wool, bikes and more for your next adventure!

Decathlon America | Outdoor Sports Clothing & Gear

decathlon.com

decathlon.com

Decathlon America | Outdoor Sports Clothing & Gear

Shop high-quality outdoor and running gear, apparel, and equipment for camping, hiking, running, and more. Explore our puffer jackets, backpacks, tents, hiking boots, rain jackets, running gear, moisture-wicking apparel, Merino wool, bikes and more for your next adventure!

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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