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https://improvingliteracy.org

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
90
GRADE
A
FIX
1
REVIEW
3
PASS
5
INFO
0
Checks
9
5 PASS 3 REVIEW 1 FIX
D
Image Optimization
Action
4 issues found across 16 images
FIX
4 issues found across 16 images
Warning::
1 images significantly larger than display size
Resizing to display dimensions could save approximately 1 KB.
Got: ~1 KB wasted
Info::
9 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 16 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Info::
7 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://improvingliteracy.org/wp-content/uploads/2025/11/ncil-book-square-150x150.png, https://improvingliteracy.org/wp-content/uploads/2025/11/ncil-child-reading-a-book-300x169.png, https://improvingliteracy.org/wp-content/uploads/2026/04/Promo-Image-for-Infographics-300x169.png (+4 more).
B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://improvingliteracy.org/#website",
      "url": "https://improvingliteracy.org/",
      "name": "National Center on Improving Literacy",
      "inLanguage": "en-US",
      "potentialAction": {
        "@id": "https://improvingliteracy.org/#searchaction"
      },
      "publisher": {
        "@id": "https://improvingliteracy.org/#organization"
      }
    },
    {
      "@type": "SearchAction",
      "@id": "https://improvingliteracy.org/#searchaction",
      "target": "https://improvingliteracy.org/?s={search_term_string}",
      "query-input": "required name=search_term_string"
    },
    {
      "@type": "WebPage",
      "@id": "https://improvingliteracy.org/#webpage",
      "url": "https://improvingliteracy.org/",
      "inLanguage": "en-US",
      "name": "National Center on Improving Literacy",
      "description": "The National Center on Improving Literacy (NCIL) is the only federally-funded organization focusing on free, evidence-based resources for families, educators and state agencies to screen, identify, and teach students with literacy-related disabilities including dyslexia.",
      "datePublished": "2025-11-18T18:29:56+00:00",
      "dateModified": "2026-05-20T21:05:20+00:00",
      "isPartOf": {
        "@id": "https://improvingliteracy.org/#website"
      },
      "potentialAction": {
        "@id": "https://improvingliteracy.org/#readaction"
      },
      "about": {
        "@id": "https://improvingliteracy.org/#organization"
      }
    },
    {
      "@type": "ReadAction",
      "@id": "https://improvingliteracy.org/#readaction",
      "target": "https://improvingliteracy.org/"
    },
    {
      "@type": "Organization",
      "@id": "https://improvingliteracy.org/#organization",
      "url": "https://improvingliteracy.org/",
      "name": "National Center on Improving Literacy"
    }
  ]
}
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

B

70/100

Site name appears as

Page titleNational Center on Improving Literacy
og:site_nameNational Center on Improving Literacy
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: twitter:site, Organization.name
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is long (271 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 271 chars Expected: 55–200 chars
URL: 271 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

improvingliteracy.org

National Center on Improving Literacy

The National Center on Improving Literacy (NCIL) is the only federally-funded organization focusing on free, evidence-based resources for families, educators and state agencies to screen, identify, and teach students with literacy-related disabilities including dyslexia.

Preview quality · Twitter/X A · 85/100

Description will be truncated (271 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — https://improvingliteracy.org/wp-content/uploads/2026/03/Preview.png

  • Description will be truncated on Twitter/X (271 chars, max 200)

    → Tighten the description to ≤200 characters

IMPROVINGLITERACY.ORG

National Center on Improving Literacy

The National Center on Improving Literacy (NCIL) is the only federally-funded organization focusing on free, evidence-based resources for families, educators and state agencies to screen, identify, and teach students with literacy-related disabilities including dyslexia.

Preview quality · Facebook A+ · 95/100

Description will be truncated (271 chars / 155 max)

  • og:title — National Center on Improving Literacy
  • og:description — The National Center on Improving Literacy (NCIL) is the only federally-funded organization focusing on free, evidence...
  • og:image — https://improvingliteracy.org/wp-content/uploads/2026/03/Preview.png
  • og:type — website
  • og:url — https://improvingliteracy.org/
  • og:site_name — National Center on Improving Literacy

  • Description will be truncated on Facebook (271 chars, max 155)

    → Tighten og:description to ≤155 characters

National Center on Improving Literacy

improvingliteracy.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (271 chars / 150 max)

  • og:title — National Center on Improving Literacy
  • og:description — The National Center on Improving Literacy (NCIL) is the only federally-funded organization focusing on free, evidence...
  • og:image — https://improvingliteracy.org/wp-content/uploads/2026/03/Preview.png

  • Description will be truncated on LinkedIn (271 chars, max 150)

    → Tighten og:description to ≤150 characters

improvingliteracy.org

National Center on Improving Literacy

The National Center on Improving Literacy (NCIL) is the only federally-funded organization focusing on free, evidence-based resources for families, educators and state agencies to screen, identify, and teach students with literacy-related disabilities including dyslexia.

Preview quality · Slack A+ · 100/100
  • og:title — National Center on Improving Literacy
  • og:description — The National Center on Improving Literacy (NCIL) is the only federally-funded organization focusing on free, evidence...
  • og:image — https://improvingliteracy.org/wp-content/uploads/2026/03/Preview.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 5 schema type(s)
PASS
1 JSON-LD block(s) declaring 5 schema type(s)
Info::
5 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, ReadAction, SearchAction, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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