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Lighthouse Mobile

· 0 checks — Mobile Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

25

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
assets.adobedtm.com/248d63c2ff6b/5e8baaa76508/launch-dda3f8250d58.min.js3600.0 s213.0 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...3600.0 s185.1 KiB
t.contentsquare.net/uxa/9dd4e0033cb51.js900.0 s160.2 KiB
www.ford.com/vPHhI/Lhwpr/f8/o4bo/pZMP/1mOafSiu7buYmr/GzM7GGwHGgM/EwJxZn/5CO3oB21600.0 s176.6 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...3600.0 s137.8 KiB
/vPHhI/Lhwpr/f8/o4bo/pZMP/ttOafSiu/RwdCGGwHGgM/BxVORQ/M7a...21600.0 s150.1 KiB
www.ford.com/6bb0a6072175257e_complete.js3600.0 s82.9 KiB
cdn.evgnet.com/beacon/fordretail/fordretailprod/scripts/evergage.min.js120.0 s64.0 KiB
cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.js86400.0 s127.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base...3600.0 s60.7 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...3600.0 s60.6 KiB
www.ford.com/fps/script/Ford/USA3600.0 s55.1 KiB
www.everestjs.net/static/amo-conversion-mapper.js0.0 ms43.7 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base...3600.0 s43.6 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/head...3600.0 s38.3 KiB
/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842...3600.0 s34.7 KiB
creativesham.blob.core.windows.net/fdafattribution-sc/fdafcookie.js0.0 ms25.7 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...3600.0 s31.1 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/EX9235bfe389894bc...3600.0 s29.0 KiB
/adobe/assets/urn:aaid:aem:2e14c1ca-1655-4ac9-96c2-999b42...604800.0 s181.4 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/head...3600.0 s15.9 KiB
/adobe/assets/urn:aaid:aem:07218ad7-3df6-48b8-8ae3-25db44...604800.0 s125.3 KiB
js.adsrvr.org/up_loader.1.1.0.js0.0 ms12.3 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/foot...3600.0 s14.3 KiB
/aemservices/common/api/component/v2/loader.js/golf-spc?m...3600.0 s13.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/vendor/bootst...3600.0 s11.0 KiB
www.everestjs.net/static/st.v3.js0.0 ms8.8 KiB
/adobe/assets/urn:aaid:aem:f7652378-f515-437e-a801-0be235...604800.0 s87.2 KiB
/adobe/assets/urn:aaid:aem:694d40a6-50c3-4662-9494-e5335e...604800.0 s77.4 KiB
/adobe/assets/urn:aaid:aem:f9b8de22-0b25-4538-bca8-72b9b3...604800.0 s64.7 KiB
bat.bing.com/p/insights/s/0.8.5986400.0 s15.6 KiB
www.ford.com/akam/13/59d8f8cd21600.0 s9.3 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/vendor/bootst...3600.0 s6.2 KiB
s.go-mpulse.net/boomerang/GYKYY-ZXCV3-7897G-57TA3-2CB7R604800.0 s49.0 KiB
/logos/1d20b685-0942-4b4d-a0af-b799c97f5cf6/d77df79b-07d4...86400.0 s9.2 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js86400.0 s9.1 KiB
www.ford.com/acservices/metrics.ford.en_us.js3600.0 s4.2 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s3.8 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/foot...3600.0 s3.6 KiB
/etc.clientlibs/common/clientlibs/metrics/base.lc-35ca6f2...3600.0 s3.6 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.7 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.4 KiB
/etc.clientlibs/common/clientlibs/core/app.lc-6f4c766d87a...3600.0 s1.4 KiB
fordlincolnshared.mpeasylink.com/mpel/mpel.js86400.0 s2.7 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/RCf35bd55703fc4ac...3600.0 s1.3 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.3 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.3 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/RC6ec0974f3c0841a...3600.0 s1.3 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg86400.0 s2.5 KiB
js.adsrvr.org/universal_pixel.js0.0 ms935 B
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.1 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/RC0a1b20e004da4bb...3600.0 s1.1 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/RCce4aa1afd80245f...3600.0 s1.1 KiB
www.ford.com/.rum/@adobe/helix-rum-js@%5E2/dist/micro.js3600.0 s1.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.0 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/RC18337f1ed6304ff...3600.0 s1012 B
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1004 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC79026732bf684b5...3600.0 s966 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCfd1e27c4e1854f2...3600.0 s956 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC61353af38a15455...3600.0 s955 B
fordlincolnshared.mpeasylink.com/mpel/mpel_ssd.js86400.0 s1.8 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s928 B
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s926 B
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s926 B
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s926 B
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s925 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC49619e46c2024f6...3600.0 s871 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCd163a4c6d2cd41e...3600.0 s870 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCa51a1ea0425b490...3600.0 s868 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC6623bd1e32764b9...3600.0 s868 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC7da4544b2172466...3600.0 s868 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC07930adf0ac747b...3600.0 s868 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC71c8ec1aada8407...3600.0 s867 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCe3bd6ba89839429...3600.0 s860 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCa97b72a2f9eb4d6...3600.0 s822 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCf05be1763a394e6...3600.0 s822 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCa94982052b57452...3600.0 s789 B
www.ford.com/shared/fonts/ford.css3600.0 s737 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC410da97ba50c4cb...3600.0 s673 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC5a976fa7d8ec448...3600.0 s664 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC4f02d87fef62491...3600.0 s664 B
fordlincolnshared.mpeasylink.com/mpel/mp_linkcode.js86400.0 s1.3 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...86400.0 s1.2 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/RC9cb3b0f6f3884a7...3600.0 s602 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCbacbcf043a054da...3600.0 s566 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC5436ac1825f6409...3600.0 s506 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC0d00bef57d7d475...3600.0 s505 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC60eb8e6f98aa459...3600.0 s464 B
cdn.cookielaw.org/logos/static/ot_close.svg86400.0 s636 B
/track/pxl/?adv=6olrtbv&ct=0:p4erpyh&fmt=3&v=0&td1=bhp_fv...0.0 ms149 B
/track/pxl/?adv=6olrtbv&ct=0:vef5m2f&fmt=3&v=0&td1=fordbf...0.0 ms148 B
/tr/?id=270149406666413&ev=FordResearch&dl=https://www.fo...0.0 ms19 B
/tr?id=387195318385711&ev=PageView&dpo=LDU&dpoco=0&dpost=...0.0 ms16 B
/tr/?id=270149406666413&ev=FordPageview&dl=https://www.fo...0.0 ms16 B
/tr/?id=270149406666413&ev=FordPageview&dl=https://www.fo...0.0 ms16 B
/tr/?id=270149406666413&ev=Search&dl=https://www.buyfordn...0.0 ms16 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:37.136 source:map[column:209435 line:2 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:18.16 source:map[type:text value:[unattributed]]] map[reflowTime:6.482 source:map[column:508052 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:8.658 source:map[column:509802 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:0.209 source:map[column:510214 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:7.759 source:map[column:525120 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:29.864 source:map[column:559134 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:12.165 source:map[column:559261 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:1.389 source:map[column:559532 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:1.273 source:map[column:561537 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:2.244 source:map[column:561686 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:43.766 source:map[column:563430 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:3.255 source:map[column:589921 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:0.43 source:map[column:674669 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:0.301 source:map[column:674731 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:1.446 source:map[column:181 line:107 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:1.378 source:map[column:20 line:128 type:source-location url:https://www.ford.com/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base.lc-e76273f0a1e4f206fe01ffe44256b7b9-lc.min.js urlProvider:network]] map[reflowTime:0.549 source:map[column:84 line:147 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:0.437 source:map[column:213 line:147 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:0.229 source:map[column:4 line:148 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:0.344 source:map[column:68 line:148 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:1.765 source:map[column:372 line:148 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:0.478 source:map[column:444 line:148 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:4.842 source:map[column:57 line:151 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:13.825 source:map[column:98 line:39 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:0.439 source:map[column:564955 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:1.609 source:map[column:210517 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:6.854 source:map[column:207242 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:28.673 source:map[column:210773 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
A Ford Bronco Badlands equipped with search and rescue gear driving on an incli… div.cmp_media > div.image > picture > img.lazyloaded
/adobe/assets/urn:aaid:aem:2e14c1ca-1655-4ac9-96c2-999b42...181.1 KiB85.1 KiB
2025 Ford Super Duty® sitting in a parking lot pulling a trailer with work supp… div.cmp_media > div.image > picture > img
/adobe/assets/urn:aaid:aem:694d40a6-50c3-4662-9494-e5335e...76.8 KiB42.9 KiB
A blue with white graphics 2025 Ford Bronco® Raptor® racing through the desert div.cmp_media > div.image > picture > img.lazyloaded
/adobe/assets/urn:aaid:aem:07218ad7-3df6-48b8-8ae3-25db44...124.8 KiB31.2 KiB

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.
description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer SizeDuration
assets.adobedtm.com/248d63c2ff6b/5e8baaa76508/launch-dda3f8250d58.min.js213.0 KiB
/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842...34.7 KiB151 ms
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...31.1 KiB453 ms
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/head...38.3 KiB151 ms
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base...43.6 KiB151 ms
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/foot...14.3 KiB151 ms
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...60.6 KiB453 ms
/etc.clientlibs/brand_ford/brand/clientlibs/vendor/bootst...11.0 KiB
www.ford.com/shared/fonts/ford.css737 B
www.ford.com/6bb0a6072175257e_complete.js82.9 KiB755 ms

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLEst Savings
/etc.clientlibs/brand_ford/brand/clientlibs/base/resource...15 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.1 s
URLTime Spent
ford.com/1.1 s
www.ford.com/0.0 ms

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 910 ms 156.1 KiB
URLTransfer SizeEst Savings
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...60.0 KiB48.4 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base...43.0 KiB41.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/head...37.7 KiB36.5 KiB
22.5 KiB20.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/foot...13.7 KiB10.0 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.4 s 888.0 KiB
URLTransfer SizeEst Savings
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...182.5 KiB150.1 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...137.2 KiB97.9 KiB
t.contentsquare.net/uxa/9dd4e0033cb51.js159.7 KiB73.5 KiB
cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.js126.9 KiB65.6 KiB
www.googletagmanager.com/gtag/js?id=AW-1034351614&cx=c&gtm=4e64k0h2140.7 KiB61.0 KiB
www.googletagmanager.com/gtag/js?id=DC-690341&cx=c&gtm=4e64k0h2129.8 KiB57.5 KiB
cdn.evgnet.com/beacon/fordretail/fordretailprod/scripts/evergage.min.js63.4 KiB55.2 KiB
www.googletagmanager.com/gtag/js?id=DC-690327130.6 KiB53.2 KiB
/wdcwest/90499/onsite/generic1775571762840.js89.1 KiB44.7 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base...60.1 KiB40.8 KiB
www.ford.com/vPHhI/Lhwpr/f8/o4bo/pZMP/1mOafSiu7buYmr/GzM7GGwHGgM/EwJxZn/5CO3oB175.5 KiB35.9 KiB
www.ford.com/adobedtmredirect/248d63c2ff6b/5e8baaa76508/launch-dda3f8250d58.min212.7 KiB33.6 KiB
www.ford.com/fps/script/Ford/USA54.6 KiB30.8 KiB
/vPHhI/Lhwpr/f8/o4bo/pZMP/ttOafSiu/RwdCGGwHGgM/BxVORQ/M7a...149.7 KiB30.5 KiB
www.account.ford.com/etc/fd/fma/bundle.js88.6 KiB30.4 KiB
www.ford.com/6bb0a6072175257e_complete.js82.6 KiB27.3 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
www.ford.com/6bb0a6072175257e_complete.js4.9 s4.1 s38 ms
www.ford.com/3.6 s339 ms244 ms
t.contentsquare.net/uxa/9dd4e0033cb51.js3.2 s2.9 s113 ms
Unattributable2.7 s356 ms0.0 ms
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...2.5 s1.5 s117 ms
/vPHhI/Lhwpr/f8/o4bo/pZMP/ttOafSiu/RwdCGGwHGgM/BxVORQ/M7a...2.3 s2.0 s75 ms
s.go-mpulse.net/boomerang/GYKYY-ZXCV3-7897G-57TA3-2CB7R2.1 s252 ms28 ms
www.ford.com/adobedtmredirect/248d63c2ff6b/5e8baaa76508/launch-dda3f8250d58.min1.9 s1.5 s297 ms
www.ford.com/vPHhI/Lhwpr/f8/o4bo/pZMP/1mOafSiu7buYmr/GzM7GGwHGgM/EwJxZn/5CO3oB1.3 s1.1 s87 ms
/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842...911 ms613 ms34 ms
www.googletagmanager.com/gtag/js?id=AW-1034351614&cx=c&gtm=4e64k0h2624 ms549 ms71 ms
js.adsrvr.org/up_loader.1.1.0.js552 ms486 ms7.8 ms
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base...507 ms347 ms32 ms
www.googletagmanager.com/gtag/js?id=DC-690341&cx=c&gtm=4e64k0h2463 ms374 ms84 ms
www.account.ford.com/etc/fd/fma/bundle.js427 ms361 ms57 ms
www.everestjs.net/static/amo-conversion-mapper.js358 ms234 ms22 ms
www.googletagmanager.com/gtag/js?id=DC-690327268 ms189 ms62 ms
www.ford.com/akam/13/59d8f8cd257 ms203 ms5.9 ms
/wdcwest/90499/onsite/generic1775571762840.js237 ms153 ms79 ms
www.ford.com/fps/script/Ford/USA209 ms140 ms65 ms
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...203 ms106 ms97 ms
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...184 ms160 ms19 ms
cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.js170 ms71 ms97 ms
bat.bing.com/p/action/5187042.js131 ms116 ms0.8 ms
bat.bing.com/p/insights/s/0.8.59127 ms115 ms7.7 ms
cdn.evgnet.com/beacon/fordretail/fordretailprod/scripts/evergage.min.js101 ms51 ms50 ms
cdn.cookielaw.org/scripttemplates/otSDKStub.js92 ms86 ms4.1 ms
www.everestjs.net/static/st.v3.js63 ms54 ms6.9 ms
/248d63c2ff6b/5e8baaa76508/175981059937/EX9235bfe389894bc...58 ms40 ms16 ms
/248d63c2ff6b/5e8baaa76508/175981059937/RC410da97ba50c4cb...57 ms55 ms0.6 ms
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...55 ms0.0 ms0.0 ms
bat.bing.com/p/insights/t/518704251 ms44 ms0.8 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation19.0 s
Other5.3 s
Style & Layout2.1 s
Script Parsing & Compilation1.9 s
Rendering1.2 s
Parse HTML & CSS1.0 s
Garbage Collection489 ms

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 53.8 KiB
URLTransfer SizeEst Savings
www.ford.com/fps/script/Ford/USA54.6 KiB27.7 KiB
cdn.evgnet.com/beacon/fordretail/fordretailprod/scripts/evergage.min.js63.5 KiB15.3 KiB
creativesham.blob.core.windows.net/fdafattribution-sc/fdafcookie.js25.1 KiB10.7 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
www.ford.com//etc/designs/common/skin/ford/manifest/215.5 KiB
assets.adobedtm.com/248d63c2ff6b/5e8baaa76508/launch-dda3f8250d58.min.js213.0 KiB
www.ford.com/205.2 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...185.1 KiB
/adobe/assets/urn:aaid:aem:2e14c1ca-1655-4ac9-96c2-999b42...181.4 KiB
www.ford.com/vPHhI/Lhwpr/f8/o4bo/pZMP/1mOafSiu7buYmr/GzM7GGwHGgM/EwJxZn/5CO3oB176.6 KiB
t.contentsquare.net/uxa/9dd4e0033cb51.js160.2 KiB
/vPHhI/Lhwpr/f8/o4bo/pZMP/ttOafSiu/RwdCGGwHGgM/BxVORQ/M7a...150.1 KiB
www.googletagmanager.com/gtag/js?id=AW-1034351614&cx=c&gtm=4e64k0h2140.8 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...137.8 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
Ford and MLB partnership announcement overlayed on a baseball stadium div.cmp_media > div.image > picture > img
/adobe/assets/urn:aaid:aem:f7652378-f515-437e-a801-0be235...
A 2025 Ford F-150® charges in the foreground as two people bathe their dog in t… div.cmp_media > div.image > picture > img
/adobe/assets/urn:aaid:aem:f9b8de22-0b25-4538-bca8-72b9b3...
2025 Ford Super Duty® sitting in a parking lot pulling a trailer with work supp… div.cmp_media > div.image > picture > img
/adobe/assets/urn:aaid:aem:694d40a6-50c3-4662-9494-e5335e...
A woman handing her keys to the Ford Service technician that is standing in her… div.cmp_media > div.image > picture > img.lazyload

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits
●Optimize DOM size
●LCP breakdown
●LCP request discovery
●Modern HTTP
●Optimize viewport for mobile
●Minify CSS
●Avoid long main-thread tasks 20 long tasks found
●Avoid non-composited animations 10 animated elements found
●Page didn't prevent back/forward cache restoration
●Network Requests
●Network Round Trip Times 160 ms
●Server Backend Latencies 360 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 110 ms
●Avoid large layout shifts 12 layout shifts found
○INP breakdown
○User Timing marks and measures
90

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.container-fluid > div.navbar-header > div.navbar-toggle-wrap > button.fgx-btn div.container-fluid > div.navbar-header > div.navbar-toggle-wrap > button.fgx-btn

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Explore All Vehicles section.cmp-grid__container > div.cmp-grid__text-container > div.cmp-grid__eyebrow-container > p.cmp-grid__eyebrow
Find Your Ford section.cmp-grid__container > div.cmp-grid__text-container > div#-id > h1.cmp-grid__heading
Technology section.cmp-grid__container > div.cmp-grid__text-container > div.cmp-grid__eyebrow-container > h2.cmp-grid__eyebrow
Create Your Perfect Drive section.cmp-grid__container > div.cmp-grid__text-container > div#-id > p.cmp-grid__heading
Buying A Ford section.cmp-grid__container > div.cmp-grid__text-container > div.cmp-grid__eyebrow-container > h2.cmp-grid__eyebrow
Get a Quote. Get Keys. Get Going. section.cmp-grid__container > div.cmp-grid__text-container > div#-id > p.cmp-grid__heading
The Ford Owner Experience div.cmp-mediaAccordion > div.cmp-mediaAccordion__content > div#mediaAccordion-The Ford Owner Experience > h2.fade
In the News, In Your Community section#ford-inspires > div.cmp-grid__text-container > div.cmp-grid__eyebrow-container > p.cmp-grid__eyebrow
Ford Inspires section#ford-inspires > div.cmp-grid__text-container > div#ford-inspires-id > p.cmp-grid__heading
Vehicle Spotlight section.cmp-grid__container > div.cmp-grid__text-container > div.cmp-grid__eyebrow-container > h2.cmp-grid__eyebrow
Picture Yourself in One section.cmp-grid__container > div.cmp-grid__text-container > div#-id > p.cmp-grid__heading

These are opportunities to improve the legibility of your content.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Facebook div.social-links > ul > li > a.icon
TikTok div.social-links > ul > li > a.icon
Glossary div.container > ul.nav > li.skinny > a
Contact Us div.container > ul.nav > li.skinny > a
Accessibility div.container > ul.nav > li.skinny > a
Privacy Notice div.container > ul.nav > li.skinny > a
Cookie Settings div.container > ul.nav > li.skinny > a
Third-Party Trademarks div.container > ul.nav > li.skinny > a

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Go to Raptor Lineup div.cmp-teaser__button-container > div.cmp-teaser__button-wrapper > div.button > a.cmp-button
Feel the Performance div.cmp-teaser__button-container > div.cmp-teaser__button-wrapper > div.button > a.cmp-button
Explore Ford Pro™ div.cmp-banner__content > div.cmp-banner__cta > div.button > a.cmp-button
Go to Maverick div.cmp-teaser__button-container > div.cmp-teaser__button-wrapper > div.button > a.cmp-button
Get Connected div#container-2ff7dc72e4 > div.button > div.cmp-button--secondary > a.cmp-button
Build My Ford div.cmp-banner__content > div.cmp-banner__cta > div.button > a.cmp-button
Find a Dealer See the latest vehicles or get service. div#container-717c732e30 > div.kbabar > div.cmp-kbaBar > a.cmp-kbaBar__items
Pre-Qualify Know your budget. Zero credit impact. div#container-717c732e30 > div.kbabar > div.cmp-kbaBar > a.cmp-kbaBar__items
Search Inventory Find your Ford vehicle. div#container-717c732e30 > div.kbabar > div.cmp-kbaBar > a.cmp-kbaBar__items
Explore Owner Benefits div.cmp-mediaAccordion__content > div.cmp-mediaAccordion__cta > div.button > a.cmp-button
See the Race div.cmp-teaser__button-container > div.cmp-teaser__button-wrapper > div.button > a.cmp-button
Send Me Updates Get the latest on our newest vehicles, offers, product updates… div#container-fd1d7a57ac > div.kbabar > div.cmp-kbaBar > a.cmp-kbaBar__items
Privacy Policy. div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
●`[role]`s are contained by their required parent element
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Image elements have `[alt]` attributes
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`button`, `link`, and `menuitem` elements have accessible names
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●`[lang]` attributes have a valid value
●Heading elements appear in a sequentially-descending order
●Document has a main landmark.
●Deprecated ARIA roles were not used
●ARIA IDs are unique
●`<video>` elements contain a `<track>` element with `[kind="captions"]`
●Uses ARIA roles only on compatible elements
●Identical links have the same purpose.
○`[accesskey]` values are unique
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
77

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
<source src> with a <picture> parent is invalid and therefore ignored. Please use <source srcset> instead.
www.ford.com/ line 10658, col -1

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
www.ford.com/cxservices/geo/PostalCodes.json?postalCode=
Failed to load resource: the server responded with a status of 400 ()
www.ford.com//etc/designs/common/skin/ford/manifest/
Failed to load resource: the server responded with a status of 404 ()
www.ford.com/ line 16553, col 0
Manifest fetch from https://www.ford.com//etc/designs/common/skin/ford/manifest/ failed, code 404
www.account.ford.com/etc/fd/fma/bundle.js line 1, col 315357
Uncaught TypeError: Cannot read properties of null (reading 'fma')

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
www.ford.com/vPHhI/Lhwpr/f8/o4bo/pZMP/1mOafSiu7buYmr/GzM7GGwHGgM/EwJxZn/5CO3oB
www.ford.com/adobedtmredirect/248d63c2ff6b/5e8baaa76508/launch-dda3f8250d58.min
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...
www.ford.com/
●Uses HTTPS
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
○Redirects HTTP traffic to HTTPS
○Mitigate clickjacking with XFO or CSP
77

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.ford.com/new-hybrids-evs/?intcmp=hp-bb-veh-segment-hybridsLearn More
www.ford.com/suvs/bronco/2025/?cta=sar&intcmp=hp-cta-vhp-offRoadingLearn More
www.ford.com/new-trucks/?intcmp=hp-cta-veh-segment-trucksLearn More
www.ford.com/new-hybrids-evs/?intcmp=hp-cta-veh-segment-hybridsLearn More
www.ford.com/suvs/?intcmp=hp-cta-veh-segment-suvsLearn More
www.ford.com/awards/?intcmp=hp-cta-awardsLearn More

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
English div.choose > ul.list-unstyled > li > a.btn

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Learn more about robots.txt.

Why this matters

Performance issues directly impact user engagement and conversion rates.

To appear in search results, crawlers need access to your app.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

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