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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "name": "European Bioinformatics Institute",
      "alternateName": "EMBL-EBI",
      "url": "https://www.ebi.ac.uk",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://www.ebi.ac.uk/ebisearch/search?db=allebi&query={search_term_string}",
        "query-input": "required name=search_term_string"
      },
      "description": "The European Bioinformatics Institute (EMBL-EBI) is a center for research and services in bioinformatics, part of the European Molecular Biology Laboratory (EMBL), providing freely available data and bioinformatics services to the scientific community.",
      "inLanguage": "en-GB",
      "publisher": {
        "@type": "Organization",
        "name": "European Bioinformatics Institute",
        "url": "https://www.ebi.ac.uk"
      },
      "copyrightHolder": {
        "@type": "Organization",
        "name": "European Bioinformatics Institute"
      },
      "creator": {
        "@type": "Organization",
        "name": "EMBL-EBI Web Development Team"
      },
      "datePublished": "1998-05-01",
      "dateModified": "2025-07-01",
      "keywords": [
        "Bioinformatics",
        "data resources",
        "biological data",
        "molecular data",
        "computational research",
        "bioinformatics training",
        "biotech",
        "biological data",
        "open data",
        "life sciences",
        "genomics",
        "proteomics",
        "metabolomics",
        "systems biology",
        "data analysis",
        "research tools",
        "scientific collaboration",
        "data sharing",
        "open science",
        "FAIR data principles"
      ],
      "license": "https://www.ebi.ac.uk/about/terms-of-use",
      "isAccessibleForFree": true,
      "mainEntityOfPage": "https://www.ebi.ac.uk",
      "accessMode": [
        "textual",
        "visual"
      ],
      "accessModeSufficient": [
        "textual",
        "visual"
      ],
      "audience": {
        "@type": "EducationalAudience",
        "educationalLevel": "Researcher"
      }
    },
    {
      "@type": "ResearchOrganization",
      "name": "European Bioinformatics Institute",
      "alternateName": "EMBL-EBI",
      "url": "https://www.ebi.ac.uk",
      "logo": {
        "@type": "ImageObject",
        "url": "https://ebi.emblstatic.net/web_guidelines/EBI-Framework/v1.4/images/logos/EMBL-EBI/EMBL_EBI_Logo_black.svg"
      },
      "description": "The European Bioinformatics Institute (EMBL-EBI) is a center for research and services in bioinformatics, part of the European Molecular Biology Laboratory (EMBL), providing freely available data and bioinformatics services to the scientific community.",
      "parentOrganization": {
        "@type": "Organization",
        "name": "European Molecular Biology Laboratory",
        "url": "https://www.embl.org"
      },
      "foundingDate": "1994-09-01",
      "foundingLocation": {
        "@type": "Place",
        "name": "Hinxton, United Kingdom"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "EMBL-EBI, Wellcome Genome Campus, Hinxton",
        "addressLocality": "Cambridge",
        "addressRegion": "Cambridgeshire",
        "postalCode": "CB10 1SD",
        "addressCountry": "GB"
      },
      "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "General Enquiries",
        "telephone": "+44 (0)1223 494 444",
        "email": "comms@ebi.ac.uk"
      },
      "sameAs": [
        "https://bsky.app/profile/ebi.embl.org",
        "https://x.com/emblebi",
        "https://www.linkedin.com/company/ebi/",
        "https://www.youtube.com/@EMBL-EBI",
        "https://en.wikipedia.org/wiki/European_Bioinformatics_Institute",
        "https://www.glassdoor.co.uk/Overview/Working-at-European-Bioinformatics-Institute-EI_IE305361.11,44.htm",
        "https://www.researchgate.net/institution/European_Bioinformatics_Institute",
        "https://uk.indeed.com/cmp/Embl--ebi"
      ]
    }
  ]
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

64/100

Site name appears as

Page titleEMBL-EBI
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (17 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 17 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 17 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

ebi.ac.uk

EMBL-EBI homepage

EMBL's European Bioinformatics Institute: Big data for the life sciences

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — EMBL-EBI homepage
  • twitter:description — EMBL's European Bioinformatics Institute: Big data for the life sciences
  • twitter:image — falling back from og:image

EBI.AC.UK

EMBL-EBI homepage

EMBL's European Bioinformatics Institute: Big data for the life sciences

Preview quality · Facebook A · 85/100
  • og:title — EMBL-EBI homepage
  • og:description — EMBL's European Bioinformatics Institute: Big data for the life sciences
  • og:image — https://acxngcvroo.cloudimg.io/v7/www.embl.org/files/wp-content/uploads/EMBL-EBI-home-hero-cells_2021-1-scaled.jpeg?w...
  • og:type — website
  • og:url — https://www.ebi.ac.uk/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

EMBL-EBI homepage

ebi.ac.uk

Preview quality · LinkedIn A+ · 100/100
  • og:title — EMBL-EBI homepage
  • og:description — EMBL's European Bioinformatics Institute: Big data for the life sciences
  • og:image — https://acxngcvroo.cloudimg.io/v7/www.embl.org/files/wp-content/uploads/EMBL-EBI-home-hero-cells_2021-1-scaled.jpeg?w...

ebi.ac.uk

EMBL-EBI homepage

EMBL's European Bioinformatics Institute: Big data for the life sciences

Preview quality · Slack A+ · 100/100
  • og:title — EMBL-EBI homepage
  • og:description — EMBL's European Bioinformatics Institute: Big data for the life sciences
  • og:image — https://acxngcvroo.cloudimg.io/v7/www.embl.org/files/wp-content/uploads/EMBL-EBI-home-hero-cells_2021-1-scaled.jpeg?w...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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