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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
D
Structured Data
Action
2 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
2 JSON-LD block(s) found — issues found that may affect search visibility.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing or invalid @context in block #2
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://schema.org/ Expected: https://schema.org
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

URL: http://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
10 properties Valid
Missing required property: name
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "https://www.snopes.com",
  "identifier": "https://www.snopes.com",
  "alternativeHeadline": "Snopes.com | The definitive fact-checking site and reference source for urban legends, folklore, myths, rumors, and misinformation.",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.snopes.com/search/{search_term_string}",
    "query-input": "required name=search_term_string"
  },
  "image": {
    "@type": "ImageObject",
    "inLanguage": "en-US",
    "@id": "https://www.snopes.com/design/images/logo-s-crop-on.svg",
    "url": "https://www.snopes.com/design/images/logo-s-crop-on.svg",
    "caption": "Snopes.com"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Snopes",
    "logo": {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://www.snopes.com/design/images/logo-s-crop-on.svg",
      "url": "https://www.snopes.com/design/images/logo-s-crop-on.svg",
      "caption": "Snopes.com"
    }
  },
  "description": "The definitive Internet reference source for researching urban legends, folklore, myths, rumors, and misinformation.",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "inLanguage": "English",
    "name": "snopes.com",
    "@id": "https://www.snopes.com"
  }
}
Block 2 : Organization
6 properties Valid
Missing or invalid @context
Missing required property: name
{
  "@context": "http://schema.org/",
  "@type": "Organization",
  "url": "https://www.snopes.com",
  "logo": {
    "@type": "ImageObject",
    "inLanguage": "en-US",
    "@id": "https://www.snopes.com/design/images/logo-s-crop-on.svg",
    "url": "https://www.snopes.com/design/images/logo-s-crop-on.svg",
    "caption": "Snopes.com"
  },
  "image": {
    "@type": "ImageObject",
    "inLanguage": "en-US",
    "@id": "https://www.snopes.com/design/images/logo-s-crop-on.svg",
    "url": "https://www.snopes.com/design/images/logo-s-crop-on.svg",
    "caption": "Snopes.com"
  },
  "sameAs": [
    "https://www.facebook.com/snopes",
    "https://twitter.com/snopes",
    "https://www.instagram.com/snopesdotcom/",
    "https://www.linkedin.com/company/snopes.com",
    "https://www.youtube.com/channel/UCHQAmn49BObyOsPHCnKRC4w",
    "https://www.pinterest.com/snopesdotcom/",
    "https://en.wikipedia.org/wiki/Snopes"
  ]
}
C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://mediaproxy.snopes.com/width/1200/https://www.snopes.com/tachyon/2019/11/2019-snopes-open-graph-default.png
Info::
og:title is short (10 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 10 chars Expected: 25–60 chars
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://mediaproxy.snopes.com/width/1200/https://www.snopes.com/tachyon/2019/11/2019-snopes-open-graph-default.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 10 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

snopes.com

Snopes.com

The definitive Internet reference source for urban legends, folklore, myths, rumors, and misinformation.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

SNOPES.COM

Snopes.com

The definitive Internet reference source for urban legends, folklore, myths, rumors, and misinformation.

Preview quality · Facebook C · 70/100
  • og:title — Snopes.com
  • og:description — The definitive Internet reference source for urban legends, folklore, myths, rumors, and misinformation.
  • og:image — https://mediaproxy.snopes.com/width/1200/https://www.snopes.com/tachyon/2019/11/2019-snopes-open-graph-default.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.snopes.com
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Snopes.com

snopes.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Snopes.com
  • og:description — The definitive Internet reference source for urban legends, folklore, myths, rumors, and misinformation.
  • og:image — https://mediaproxy.snopes.com/width/1200/https://www.snopes.com/tachyon/2019/11/2019-snopes-open-graph-default.png

snopes.com

Snopes.com

The definitive Internet reference source for urban legends, folklore, myths, rumors, and misinformation.

Preview quality · Slack A+ · 100/100
  • og:title — Snopes.com
  • og:description — The definitive Internet reference source for urban legends, folklore, myths, rumors, and misinformation.
  • og:image — https://mediaproxy.snopes.com/width/1200/https://www.snopes.com/tachyon/2019/11/2019-snopes-open-graph-default.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 80/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

57/100

Site name appears as

Page titleThe definitive fact-checking site and reference source for urban legends, folklore, myths, rumors, and misinformation.
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

4/15

has logo + url

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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