Global Performance
6/6 locations ✓High global latency — average 1087ms across 6 locations, fastest from Amsterdam (477ms), slowest from Sao Paulo (1617ms). No CDN (document or assets). 4 locations above the 500ms target.
Audit overview
All categories sit comfortably above the 70 threshold; this is a clean audit.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
pavunvarsi.fi fails 2 mail checks: No DMARC record found, SPF evaluation problem: exceeded RFC 7208 10-lookup limit (counted 13 lookup(s)). This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
3 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
No H1 heading found
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
1 render-blocking <script src> tag(s) without async/defer
Performance issues directly impact user engagement and conversion rates.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€467 investment → €3,332/month returns + EUR 500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
5 barrier(s) likely increasing bounce by ~20%.
- Page feels frozen for 1.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Page loads in 3.3sEvery additional 100ms above 2.5s costs conversions — you're 768ms over→ Target <2.5s LCP: defer non-critical scripts and optimize the hero image
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No skip-to-content linkKeyboard and screen-reader users must tab through the entire header on every page→ Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element
- 2 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€500.000
- No <main> landmark foundEAA: EUR 1.000 – EUR 500.000
- Skip navigation link is missing (WCAG 2.4.1)EAA: EUR 1.000 – EUR 500.000
- No H1 heading foundEAA: EUR 1.000 – EUR 500.000
Bounce-Rate Cost
€2.149 /mo
+20.0pp bounce · ~2,001 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€0,29 /mo
3876.1 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~388 KB per page loadSaves €0,29/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.27 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.27 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.80 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.50 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
10.78 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.43 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.05 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
196 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.477
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.52 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.20 s
Categories
8Performance
1 render-blocking <script src> tag(s) without async/defer
Security
Content-Security-Policy header is missing
Accessibility
3 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 93+ on Infrastructure; you're at 84 — closing this gap is the highest-leverage improvement.
Technology stack
Adobe Fonts 1.21.0, on PHP, with Nginx CDN
Stack Architecture
Facebook Pixel 2.9.412
Google Analytics Google Analytics Enhanced eCommerce 
Google Tag Manager 
Cart Functionality 
Adobe Fonts 1.21.0
Bootstrap 4.6.0Facebook SDK 
Font Awesome 
Google Font API Google Search Console HSTS 
Open Graph 
Priority Hints 
Tailwind CSS 
Typekit 1.21.0
core-js 3.32.2
jQuery 3.6.0
jQuery UI 1.13.1
PHP 
Nginx All Detected Technologies (21)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
PHP is a general-purpose scripting language used for web development.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Font Awesome is a font and icon toolkit based on CSS and Less.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Typekit is an online service which offers a subscription library of fonts.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google analytics enhanced ecommerce is a plug-in which enables the measurement of user interactions with products on ecommerce websites.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Observations (3)
No build tool detected
A framework (Adobe Fonts) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Bootstrap version may be outdated
Detected Bootstrap 4.6.0. The current major version is 5. Consider updating for security patches and new features.
Complex technology stack detected
21 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 6h total → projected B (88)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · No <main> landmark found
- · No H1 heading found
- · 3 button(s) with no accessible text
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · 1 render-blocking <script src> tag(s) without async/defer