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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
2
REVIEW
2
PASS
5
INFO
0
Checks
9
5 PASS 2 REVIEW 2 FIX
F
Image Optimization
Action
5 issues found across 51 images
FIX
5 issues found across 51 images
Warning::
40 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
1 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 51 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
1 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://pavunvarsi.fi/assets/shop/images/items/e4bb/medium/e4bb0b7357ba4a6d9fcf7c09cee63703.png.
Info::
2 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://pavunvarsi.fi/assets/shop/images/logo.png?v5.6, https://pavunvarsi.fi/assets/shop/images/items/e4bb/medium/e4bb0b7357ba4a6d9fcf7c09cee63703.png.
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

50/100

Site name appears as

Page titleavainlippu
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

mailto link + tel link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://pavunvarsi.fi/assets/shop/images/logo.png
Info::
og:title is short (10 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 10 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://pavunvarsi.fi/assets/shop/images/logo.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 10 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

pavunvarsi.fi

Pavunvarsi

Kasvatustarvikkeet Pavunvarresta aloittelijalle ja kokeneelle kasvattajalle. Paikallista palvelua yli 20 vuoden ajan. Laaja valikoima heti hyllystä - ei odottelu. Satoa ympäri vuoden!

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

PAVUNVARSI.FI

Pavunvarsi

Kasvatustarvikkeet Pavunvarresta aloittelijalle ja kokeneelle kasvattajalle. Paikallista palvelua yli 20 vuoden ajan. Laaja valikoima heti hyllystä - ei odottelu. Satoa ympäri vuoden!

Preview quality · Facebook B · 80/100

Description will be truncated (185 chars / 155 max)

  • og:title — Pavunvarsi
  • og:description — Kasvatustarvikkeet Pavunvarresta aloittelijalle ja kokeneelle kasvattajalle. Paikallista palvelua yli 20 vuoden ajan....
  • og:image — https://pavunvarsi.fi/assets/shop/images/logo.png
  • og:type — website
  • og:url — https://pavunvarsi.fi
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (185 chars, max 155)

    → Tighten og:description to ≤155 characters

Pavunvarsi

pavunvarsi.fi

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (185 chars / 150 max)

  • og:title — Pavunvarsi
  • og:description — Kasvatustarvikkeet Pavunvarresta aloittelijalle ja kokeneelle kasvattajalle. Paikallista palvelua yli 20 vuoden ajan....
  • og:image — https://pavunvarsi.fi/assets/shop/images/logo.png

  • Description will be truncated on LinkedIn (185 chars, max 150)

    → Tighten og:description to ≤150 characters

pavunvarsi.fi

Pavunvarsi

Kasvatustarvikkeet Pavunvarresta aloittelijalle ja kokeneelle kasvattajalle. Paikallista palvelua yli 20 vuoden ajan. Laaja valikoima heti hyllystä - ei odottelu. Satoa ympäri vuoden!

Preview quality · Slack A+ · 100/100
  • og:title — Pavunvarsi
  • og:description — Kasvatustarvikkeet Pavunvarresta aloittelijalle ja kokeneelle kasvattajalle. Paikallista palvelua yli 20 vuoden ajan....
  • og:image — https://pavunvarsi.fi/assets/shop/images/logo.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error:

JSON parse error:

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : LocalBusiness
0 properties Invalid
Invalid JSON: 
{"@context":"https:\/\/schema.org\/","@type":"LocalBusiness","url":"https:\/\/pavunvarsi.fi","name":"Finbeans Oy \/ Pavunvarsi","telephone":"info@pavunvarsi.fi","image":"https:\/\/pavunvarsi.fi\/assets\/shop\/images\/logo.png","address":{"streetAddress":"H\u00f6yl\u00e4\u00e4m\u00f6tie 11 A","addressLocality":"Helsinki","addressRegion":"Helsinki","postalCode":"00380","addressCountry":"FI"}}
        {"@context":"https:\/\/schema.org\/","@type":"WebSite","url":"https:\/\/pavunvarsi.fi","name":"Pavunvarsi","potentialAction":{"@type":"SearchAction","target":"https:\/\/pavunvarsi.fi\/tuotteet\/?q={search_term_string}","query-input":"required name=search_term_string"}}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 0 schema type(s)
PASS
1 JSON-LD block(s) declaring 0 schema type(s)
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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