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https://matomo.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleMatomo
og:site_nameAnalytics Platform - Matomo
twitter:site@matomo_org
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (65 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 65 chars Expected: 25–60 chars
URL: 65 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

matomo.org

Matomo - The Google Analytics alternative that protects your data

Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Matomo - The Google Analytics alternative that protects your data
  • twitter:description — Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analyti...
  • twitter:image — https://matomo.org/wp-content/uploads/2020/06/website-graphics-2020-v5-1-e1611111459689.png

MATOMO.ORG

Matomo - The Google Analytics alternative that protects your data

Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.

Preview quality · Facebook A+ · 95/100

Title will be truncated (65 chars / 60 max)

  • og:title — Matomo - The Google Analytics alternative that protects your data
  • og:description — Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analyti...
  • og:image — https://matomo.org/wp-content/uploads/2020/06/website-graphics-2020-v5-1-e1611111459689.png
  • og:type — website
  • og:url — https://matomo.org/
  • og:site_name — Analytics Platform - Matomo

  • Title will be truncated on Facebook (65 chars, max 60)

    → Shorten og:title to ≤60 characters

Matomo - The Google Analytics alternative that protects your data

matomo.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (154 chars / 150 max)

  • og:title — Matomo - The Google Analytics alternative that protects your data
  • og:description — Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analyti...
  • og:image — https://matomo.org/wp-content/uploads/2020/06/website-graphics-2020-v5-1-e1611111459689.png

  • Description will be truncated on LinkedIn (154 chars, max 150)

    → Tighten og:description to ≤150 characters

matomo.org

Matomo - The Google Analytics alternative that protects your data

Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.

Preview quality · Slack A+ · 100/100
  • og:title — Matomo - The Google Analytics alternative that protects your data
  • og:description — Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analyti...
  • og:image — https://matomo.org/wp-content/uploads/2020/06/website-graphics-2020-v5-1-e1611111459689.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/matomo.org\/",
      "url": "https:\/\/matomo.org\/",
      "name": "Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo",
      "isPartOf": {
        "@id": "https:\/\/matomo.org\/#website"
      },
      "about": {
        "@id": "https:\/\/matomo.org\/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/matomo.org\/#primaryimage"
      },
      "image": {
        "@id": "https:\/\/matomo.org\/#primaryimage"
      },
      "thumbnailUrl": "https:\/\/matomo.org\/wp-content\/uploads\/2022\/03\/CNIL-Logo-450x146.png",
      "datePublished": "2020-06-17T23:42:07+00:00",
      "dateModified": "2026-01-11T19:01:48+00:00",
      "description": "Don’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.",
      "breadcrumb": {
        "@id": "https:\/\/matomo.org\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/matomo.org\/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https:\/\/matomo.org\/#primaryimage",
      "url": "https:\/\/matomo.org\/wp-content\/uploads\/2022\/03\/CNIL-Logo.png",
      "contentUrl": "https:\/\/matomo.org\/wp-content\/uploads\/2022\/03\/CNIL-Logo.png",
      "width": 1200,
      "height": 390
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/matomo.org\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/matomo.org\/#website",
      "url": "https:\/\/matomo.org\/",
      "name": "Analytics Platform - Matomo",
      "description": "",
      "publisher": {
        "@id": "https:\/\/matomo.org\/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/matomo.org\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/matomo.org\/#organization",
      "name": "Matomo",
      "alternateName": "Matomo",
      "url": "https:\/\/matomo.org\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https:\/\/matomo.org\/#\/schema\/logo\/image\/",
        "url": "https:\/\/matomo.org\/wp-content\/uploads\/2025\/11\/matomo-logo-square.jpg",
        "contentUrl": "https:\/\/matomo.org\/wp-content\/uploads\/2025\/11\/matomo-logo-square.jpg",
        "width": 696,
        "height": 696,
        "caption": "Matomo"
      },
      "image": {
        "@id": "https:\/\/matomo.org\/#\/schema\/logo\/image\/"
      },
      "sameAs": [
        "https:\/\/www.facebook.com\/Matomo.org",
        "https:\/\/x.com\/matomo_org"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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