Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://cdn.theatlantic.com/static/theatlantic/img/lacroix-default-thumbnail.pngThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
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Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
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og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
theatlantic.com
World Edition - The Atlantic
The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, and flagship magazine.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
THEATLANTIC.COM
World Edition - The Atlantic
The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, and flagship magazine.
- og:title — World Edition - The Atlantic
- og:description — The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, an...
- og:image — https://cdn.theatlantic.com/static/theatlantic/img/lacroix-default-thumbnail.png
- og:type — website
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — The Atlantic
World Edition - The Atlantic
theatlantic.com
- og:title — World Edition - The Atlantic
- og:description — The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, an...
- og:image — https://cdn.theatlantic.com/static/theatlantic/img/lacroix-default-thumbnail.png
theatlantic.com
World Edition - The Atlantic
The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, and flagship magazine.
- og:title — World Edition - The Atlantic
- og:description — The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, an...
- og:image — https://cdn.theatlantic.com/static/theatlantic/img/lacroix-default-thumbnail.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
68/100
Site name appears as
| Page title | privacy-options | |
| og:site_name | The Atlantic | |
| twitter:site | @theatlantic | |
| Organization.name | The Atlantic |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
15/15has name, logo + url
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- twitter:card missing
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks200 links checked, 199 healthy, 1 brokenPASS
Broken Links (4)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://securepubads.g.doubleclick.net | <link> | Not Found |
| 403 | https://cdn.privacy-mgmt.com/ | <link> | Forbidden |
| 403 | https://01.cdn.mediatradecraft.com/ | <link> | Forbidden |
| 403 | https://c.amazon-adsystem.com/ | <link> | Forbidden |
Redirects (6)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://theatlantic.com/ | https://theatlantic.com/ | <a> | 0 |
| https://www.theatlantic.com/photo/ | https://www.theatlantic.com/photo/ | <a> | 0 |
| https://theatlantic.com/atlantic-across-... | https://theatlantic.com/atlantic-across-... | <a> | 0 |
| https://theatlantic.com/audio | https://theatlantic.com/audio | <a> | 0 |
| https://theatlantic.com/free-daily-cross... | https://theatlantic.com/free-daily-cross... | <a> | 0 |
| https://www.theatlantic.com/archive | https://www.theatlantic.com/archive | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data2 JSON-LD block(s) found — structured data is well configured.PASS
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "The Atlantic",
"url": "https://www.theatlantic.com",
"inLanguage": "en-US",
"issn": "1072-7825",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.theatlantic.com/search/?q={q}",
"query-input": "required name=q"
}
}{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.theatlantic.com/#publisher",
"name": "The Atlantic",
"url": "https://www.theatlantic.com",
"logo": {
"@type": "ImageObject",
"width": {
"@type": "QuantitativeValue",
"unitCode": "E37",
"value": 224
},
"height": {
"@type": "QuantitativeValue",
"unitCode": "E37",
"value": 224
},
"url": "https://cdn.theatlantic.com/assets/media/files/atlantic-logo--224x224.png"
},
"sameAs": [
"https://www.facebook.com/TheAtlantic",
"https://twitter.com/theatlantic"
]
}