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https://refinery29.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
99
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleRefinery29 France
og:site_name
twitter:site@refinery29
Organization.nameRefinery29

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No favicon link tags detected — browsers fall back to the generic globe
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (17 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 17 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 17 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

refinery29.com

Refinery29 France

Refinery29 France – votre destination pour un contenu inclusif et des nouvelles perspectives.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Refinery29 France
  • twitter:description — Refinery29 France – votre destination pour un contenu inclusif et des nouvelles perspectives.
  • twitter:image — https://www.refinery29.com/assets/ceca07ea31bccaf0dc283e59c247e70d.jpg

REFINERY29.COM

Refinery29 France

Refinery29 France – votre destination pour un contenu inclusif et des nouvelles perspectives.

Preview quality · Facebook A · 85/100
  • og:title — Refinery29 France
  • og:description — Refinery29 France – votre destination pour un contenu inclusif et des nouvelles perspectives.
  • og:image — https://www.refinery29.com/assets/ceca07ea31bccaf0dc283e59c247e70d.jpg
  • og:type — website
  • og:url — https://www.refinery29.com/fr-fr/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Refinery29 France

refinery29.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Refinery29 France
  • og:description — Refinery29 France – votre destination pour un contenu inclusif et des nouvelles perspectives.
  • og:image — https://www.refinery29.com/assets/ceca07ea31bccaf0dc283e59c247e70d.jpg

refinery29.com

Refinery29 France

Refinery29 France – votre destination pour un contenu inclusif et des nouvelles perspectives.

Preview quality · Slack A+ · 100/100
  • og:title — Refinery29 France
  • og:description — Refinery29 France – votre destination pour un contenu inclusif et des nouvelles perspectives.
  • og:image — https://www.refinery29.com/assets/ceca07ea31bccaf0dc283e59c247e70d.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
3 JSON-LD blocks found

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Refinery29",
  "url": "https://www.refinery29.com/fr-fr",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.refinery29.com/fr-fr/search?q={Refinery29}",
    "query-input": "required name=Refinery29",
    "sameAs": [
      "https://www.facebook.com/Refinery29France",
      "https://twitter.com/refinery29",
      "https://www.pinterest.de/refinery29france/",
      "https://instagram.com/refinery29france",
      "https://www.youtube.com/refinery29tv"
    ]
  },
  "logo": "https://www.refinery29.com/assets/images/r29-logo-b.svg"
}
Block 2 : WebPage
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebPage",
  "name": "Refinery29",
  "url": "https://www.refinery29.com/fr-fr",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.refinery29.com/fr-fr/search?q={Refinery29}",
    "query-input": "required name=Refinery29",
    "sameAs": [
      "https://www.facebook.com/Refinery29France",
      "https://twitter.com/refinery29",
      "https://www.pinterest.de/refinery29france/",
      "https://instagram.com/refinery29france",
      "https://www.youtube.com/refinery29tv"
    ]
  },
  "image": "https://www.refinery29.com/assets/images/r29-logo-b.svg"
}
Block 3 : WebSite
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "Refinery29",
  "url": "https://www.refinery29.com/fr-fr",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.refinery29.com/fr-fr/search?q={Refinery29}",
    "query-input": "required name=Refinery29",
    "sameAs": [
      "https://www.facebook.com/Refinery29France",
      "https://twitter.com/refinery29",
      "https://www.pinterest.de/refinery29france/",
      "https://instagram.com/refinery29france",
      "https://www.youtube.com/refinery29tv"
    ]
  },
  "image": "https://www.refinery29.com/assets/images/r29-logo-b.svg"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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