Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

A+

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

65/100

Site name appears as

Page title	Filter Icon
og:site_name	NBC10 Philadelphia
twitter:site	@nbcphiladelphia
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 199 healthy, 1 broken

PASS

200 links checked, 199 healthy, 1 broken

199 of 200 links are healthy

Broken link: https://assets.adobedtm.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

200 total 196 healthy 1 broken 3 redirects

Broken Links (4)

Status	URL	Found in	Error
404	https://assets.adobedtm.com	`<link>`	Not Found
403	https://ak.sail-horizon.com	`<link>`	Forbidden
403	https://id.nbcuni.com	`<link>`	Forbidden
403	https://native.sharethrough.com	`<link>`	Forbidden

Redirects (3)

URL	Destination	Found in
https://gum.criteo.com/sync?c=72&r=2&j=T...	https://gum.criteo.com/sync?c=72&r=2&j=T...	`<script>`
https://sb.scorecardresearch.com/c2/plug...	https://sb.scorecardresearch.com/c2/plug...	`<script>`
https://www.nbcphiladelphia.com/about-nb...	https://www.nbcphiladelphia.com/about-nb...	`<a>`

200 https://gmpg.org/xfn/11 <link>

200 https://micro.rubiconproject.com <link>

200 https://js-sec.indexww.com <link>

200 https://stats.wp.com <link>

200 https://www.nbcphiladelphia.com/?rss=y <link>

200 https://www.nbcphiladelphia.com/wp-content/themes/nbc-statio... <link>

200 https://nbcu.track.securedvisit.com/js/sv.js?sv_cid=5998_047... <script>

200 https://jssdkcdns.mparticle.com/js/v2/us1-36d67c9e4d591d4bb1... <script>

200 https://cdn.branch.io/branch-latest.min.js <script>

200 https://c2.taboola.com/nr/nbcots-wcau/newsroom.js <script>

200 https://cdn.taboola.com/libtrc/nbcots-network/loader.js <script>

200 https://sb.scorecardresearch.com/beacon.js <script>

200 https://geolocation.onetrust.com/cookieconsentpub/v1/geo/loc... <script>

200 https://www.googletagservices.com/tag/js/gpt.js <script>

200 https://ak.sail-horizon.com/spm/spm.v1.min.js?ver=202617 <script>

200 https://id.nbcuni.com/websdk/v2/identity-sdk.min.js?ver=0.1 <script>

200 https://www.nbcphiladelphia.com/wp-content/plugins/ad-layers... <script>

200 https://micro.rubiconproject.com/prebid/dynamic/24610.js <script>

200 https://www.nbcphiladelphia.com/wp-json/ <link>

200 https://www.nbcphiladelphia.com/xmlrpc.php?rsd <link>

200 https://www.nbcphiladelphia.com/ <link>

200 https://media.nbcphiladelphia.com/2019/09/cropped-NBC_Philad... <link>

200 https://cdn.cookielaw.org/scripttemplates/202309.1.0/otBanne... <script>

200 https://assets.adobedtm.com/extensions/EPb56e12d7054b4acea98... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://cdn.cookielaw.org/scripttemplates/202309.1.0/otGPP.j... <script>

200 https://media.nbcphiladelphia.com/2024/08/WCAU_station_logo_... <img>

200 https://nbcphiladelphia.com/weather/ <a>

200 https://www.nbcphiladelphia.com/news/local/ <a>

200 https://www.nbcphiladelphia.com/news/sports/ <a>

200 https://www.nbcphiladelphia.com/investigators/consumer/ <a>

200 https://www.nbcphiladelphia.com/entertainment/ <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://media.nbcphiladelphia.com/2024/08/Roku_Channel_Tile_2000x3000_Philadelphia.png?resize=1200%2C675&quality=85&strip=all

URL:

https://media.nbcphiladelphia.com/2024/08/Roku_Channel_Tile_2000x3000_Philadelphia.png?resize=1200%2C675&quality=85&strip=all

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

nbcphiladelphia.com

NBC10 Philadelphia - Local news, breaking news, weather

Find the latest Philadelphia local news on NBC10. NBC Philadelphia brings you weather forecasts, breaking news alerts and more Philly news.

Preview quality · Twitter/X A · 90/100

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — https://media.nbcphiladelphia.com/2024/08/Roku_Channel_Tile_2000x3000_Philadelphia.png?resize=1200%2C675&quality=85&s...

NBCPHILADELPHIA.COM

NBC10 Philadelphia - Local news, breaking news, weather

Find the latest Philadelphia local news on NBC10. NBC Philadelphia brings you weather forecasts, breaking news alerts and more Philly news.

Preview quality · Facebook A+ · 100/100

og:title — NBC10 Philadelphia - Local news, breaking news, weather
og:description — Find the latest Philadelphia local news on NBC10. NBC Philadelphia brings you weather forecasts, breaking news alerts...
og:image — https://media.nbcphiladelphia.com/2024/08/Roku_Channel_Tile_2000x3000_Philadelphia.png?resize=1200%2C675&quality=85&s...
og:type — website
og:url — https://www.nbcphiladelphia.com/
og:site_name — NBC10 Philadelphia

NBC10 Philadelphia - Local news, breaking news, weather

nbcphiladelphia.com

Preview quality · LinkedIn A+ · 100/100

og:title — NBC10 Philadelphia - Local news, breaking news, weather
og:description — Find the latest Philadelphia local news on NBC10. NBC Philadelphia brings you weather forecasts, breaking news alerts...
og:image — https://media.nbcphiladelphia.com/2024/08/Roku_Channel_Tile_2000x3000_Philadelphia.png?resize=1200%2C675&quality=85&s...

nbcphiladelphia.com

NBC10 Philadelphia - Local news, breaking news, weather

Find the latest Philadelphia local news on NBC10. NBC Philadelphia brings you weather forecasts, breaking news alerts and more Philly news.

Preview quality · Slack A+ · 100/100

og:title — NBC10 Philadelphia - Local news, breaking news, weather
og:description — Find the latest Philadelphia local news on NBC10. NBC Philadelphia brings you weather forecasts, breaking news alerts...
og:image — https://media.nbcphiladelphia.com/2024/08/Roku_Channel_Tile_2000x3000_Philadelphia.png?resize=1200%2C675&quality=85&s...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage

3 properties Valid

{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "NBC 10 Philadelphia",
    "verificationFactCheckingPolicy": "https:\/\/www.nbcphiladelphia.com\/news\/local\/nbc10-philadelphia-news-standards-and-publishing-principles\/3547162\/",
    "missionCoveragePrioritiesPolicy": "https:\/\/www.nbcphiladelphia.com\/news\/local\/nbc10-philadelphia-news-standards-and-publishing-principles\/3547162\/",
    "masthead": "https:\/\/www.nbcphiladelphia.com\/about-nbc10\/about-us\/about-nbc10-philadelphia\/3402105\/",
    "ethicsPolicy": "https:\/\/www.nbcphiladelphia.com\/news\/local\/nbc10-philadelphia-news-standards-and-publishing-principles\/3547162\/",
    "ownershipFundingInfo": "https:\/\/www.nbcphiladelphia.com\/about-nbc10\/about-us\/about-nbc10-philadelphia\/3402105\/",
    "publishingPrinciples": "https:\/\/www.nbcphiladelphia.com\/news\/local\/nbc10-philadelphia-news-standards-and-publishing-principles\/3547162\/",
    "location": "Philadelphia",
    "parentOrganization": "NBCUniversal",
    "logo": {
      "@type": "ImageObject",
      "height": 60,
      "url": "https:\/\/media.nbcphiladelphia.com\/wp-content\/uploads\/2022\/05\/amp_square_wcau.png",
      "width": 160
    }
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.