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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
100
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

69/100

Site name appears as

Page titleMaking the web a better place
og:site_nameAutomattic
twitter:site@automattic
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (10 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 10 chars Expected: 25–60 chars
Info::
og:description is short (29 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 29 chars Expected: 55–200 chars
URL: 10 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 29 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

Preview

automattic.com

Automattic

Making the web a better place

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — https://automattic.com/wp-content/uploads/2024/11/cropped-automattic-logo-square.png?w=240

AUTOMATTIC.COM

Automattic

Making the web a better place

Preview quality · Facebook A+ · 100/100
  • og:title — Automattic
  • og:description — Making the web a better place
  • og:image — https://automattic.com/wp-content/uploads/2024/11/cropped-automattic-logo-square.png?w=200
  • og:type — website
  • og:url — https://automattic.com/
  • og:site_name — Automattic

  • og:image is below recommended size (200×200)

    → Upload an image ≥1200×630 for the large preview card

Automattic

automattic.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Automattic
  • og:description — Making the web a better place
  • og:image — https://automattic.com/wp-content/uploads/2024/11/cropped-automattic-logo-square.png?w=200

automattic.com

Automattic

Making the web a better place

Preview quality · Slack A+ · 100/100
  • og:title — Automattic
  • og:description — Making the web a better place
  • og:image — https://automattic.com/wp-content/uploads/2024/11/cropped-automattic-logo-square.png?w=200

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "Corporation" — unable to validate specific properties

JSON-LD Blocks

Block 1 : Corporation
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "Corporation",
      "@id": "https:\/\/automattic.com\/#organization",
      "url": "https:\/\/automattic.com\/",
      "name": "Automattic",
      "foundingDate": "2005-08-01",
      "slogan": "We don't make software for free, we make it for freedom.",
      "description": "We are the people behind WordPress.com, WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akismet, Gravatar, Crowdsignal, Cloudup, and more. We believe in making the web a better place, and we believe in Open Source. The vast majority of our work is available under the GPL.",
      "logo": {
        "@type": "ImageObject",
        "@id": "https:\/\/automattic.com\/#logo",
        "url": "https:\/\/automattic.com\/wp-content\/themes\/a8c\/automattic-2011\/images\/automattic-logo-2x.png",
        "width": 552,
        "height": 60,
        "caption": "Automattic"
      },
      "image": {
        "@id": "https:\/\/automattic.com\/#logo"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "60 29th Street #343",
        "addressLocality": "San Francisco",
        "addressRegion": "CA",
        "postalCode": "94110",
        "addressCountry": "US"
      },
      "founder": {
        "@type": "Person",
        "@id": "https:\/\/wordpress.com\/schema.org\/author\/5#person",
        "name": "Matt Mullenweg",
        "description": "In 2002 I started contributing to Open Source software, and life has just gotten better from there. Co-founder of WordPress, founder Automattic.",
        "image": {
          "@type": "ImageObject",
          "@id": "https:\/\/wordpress.com\/schema.org\/author\/5#personimage",
          "url": "https:\/\/secure.gravatar.com\/avatar\/33252cd1f33526af53580fcb1736172f06e6716f32afdd1be19ec3096d15dea5?s=96&d=mm",
          "width": 96,
          "height": 96,
          "caption": "Matt Mullenweg"
        }
      },
      "numberOfEmployees": 1450,
      "sameAs": [
        "https:\/\/x.com\/automattic",
        "https:\/\/www.facebook.com\/AutomatticInc",
        "https:\/\/www.linkedin.com\/company\/automattic\/",
        "https:\/\/en.wikipedia.org\/wiki\/Automattic",
        "https:\/\/www.youtube.com\/c\/automattic"
      ],
      "subOrganization": {
        "@id": "https:\/\/wordpress.com\/#organization"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/automattic.com\/#website",
      "url": "https:\/\/automattic.com\/",
      "name": "Automattic",
      "description": "Making the web a better place",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https:\/\/automattic.com\/search\/{search_term_string}\/",
        "query-input": "required name=search_term_string"
      },
      "publisher": {
        "@id": "https:\/\/automattic.com\/#organization"
      },
      "image": {
        "@id": "https:\/\/automattic.com\/#logo"
      },
      "sameAs": [
        "https:\/\/x.com\/automattic",
        "https:\/\/www.facebook.com\/AutomatticInc",
        "https:\/\/www.linkedin.com\/company\/automattic\/",
        "https:\/\/en.wikipedia.org\/wiki\/Automattic",
        "https:\/\/www.youtube.com\/c\/automattic"
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/automattic.com\/#breadcrumbs",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 0,
          "item": {
            "@type": "WebSite",
            "@id": "https:\/\/automattic.com\/#website-breadcrumb",
            "url": "https:\/\/automattic.com\/",
            "name": "Home"
          }
        }
      ]
    },
    {
      "@type": "ImageObject",
      "@id": "https:\/\/automattic.com\/#primaryimage",
      "url": "https:\/\/automattic.com\/wp-content\/uploads\/2024\/11\/cropped-automattic-logo-square.png?w=200",
      "width": 200,
      "height": 200,
      "caption": "Home"
    },
    {
      "@type": "WebPage",
      "@id": "https:\/\/automattic.com\/#webpage",
      "url": "https:\/\/automattic.com\/",
      "name": "Home",
      "description": "Making the web a better place",
      "inLanguage": "en",
      "isPartOf": {
        "@id": "https:\/\/automattic.com\/#website"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/automattic.com\/#primaryimage"
      },
      "publisher": {
        "@id": "https:\/\/automattic.com\/#organization"
      },
      "about": {
        "@id": "https:\/\/automattic.com\/#organization"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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