Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

65/100

Site name appears as

Page title	wind
og:site_name	NBC Chicago
twitter:site	@nbcchicago
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 198 healthy, 1 broken

PASS

200 links checked, 198 healthy, 1 broken

198 of 200 links are healthy

Broken link: https://assets.adobedtm.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Long redirect chain: https://youtube.com/playlist?list=PL7SPxRJcPDHu... (3 hops)

200 total 196 healthy 1 broken 3 redirects

Broken Links (4)

Status	URL	Found in	Error
404	https://assets.adobedtm.com	`<link>`	Not Found
403	https://ak.sail-horizon.com	`<link>`	Forbidden
403	https://id.nbcuni.com	`<link>`	Forbidden
403	https://native.sharethrough.com	`<link>`	Forbidden

Redirects (3)

URL	Destination	Found in
https://gum.criteo.com/sync?c=72&r=2&j=T...	https://gum.criteo.com/sync?c=72&r=2&j=T...	`<script>`
https://sb.scorecardresearch.com/c2/plug...	https://sb.scorecardresearch.com/c2/plug...	`<script>`
https://nbcchicago.com/sports/	https://nbcchicago.com/sports/	`<a>`

200 https://gmpg.org/xfn/11 <link>

200 https://micro.rubiconproject.com <link>

200 https://js-sec.indexww.com <link>

200 https://stats.wp.com <link>

200 https://www.nbcchicago.com/?rss=y <link>

200 https://www.nbcchicago.com/wp-content/themes/nbc-station/cli... <link>

200 https://jssdkcdns.mparticle.com/js/v2/us1-36d67c9e4d591d4bb1... <script>

200 https://cdn.branch.io/branch-latest.min.js <script>

200 https://c2.taboola.com/nr/nbcots-wmaq-tv/newsroom.js <script>

200 https://cdn.taboola.com/libtrc/nbcots-network/loader.js <script>

200 https://sb.scorecardresearch.com/beacon.js <script>

200 https://www.googletagservices.com/tag/js/gpt.js <script>

200 https://ak.sail-horizon.com/spm/spm.v1.min.js?ver=202617 <script>

200 https://id.nbcuni.com/websdk/v2/identity-sdk.min.js?ver=0.1 <script>

200 https://www.nbcchicago.com/wp-content/plugins/ad-layers-nbc/... <script>

200 https://micro.rubiconproject.com/prebid/dynamic/24610.js <script>

200 https://www.nbcchicago.com/wp-json/ <link>

200 https://www.nbcchicago.com/xmlrpc.php?rsd <link>

200 https://www.nbcchicago.com/ <link>

200 https://media.nbcchicago.com/2019/09/cropped-NBC_Chicago.png... <link>

200 https://assets.adobedtm.com/extensions/EPb56e12d7054b4acea98... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://media.nbcchicago.com/2024/08/WMAQ_station_logo_dark.... <img>

200 https://www.nbcchicago.com/news/local/ <a>

200 https://nbcchicago.com/weather/ <a>

200 https://nbcchicago.com/videos/ <a>

200 https://www.nbcchicago.com/investigations/ <a>

200 https://www.nbcchicago.com/entertainment/ <a>

200 https://www.nbcchicago.com/consumer/ <a>

200 https://www.nbcchicago.com/newsletters/ <a>

200 https://www.nbcchicago.com/weather/ <a>

200 https://www.nbcchicago.com/watch/ <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://media.nbcchicago.com/2024/08/NBC-5-Chicago-News-Stream-live-thumbnail.png?resize=1200%2C675&quality=85&strip=all

URL: https://media.nbcchicago.com/2024/08/NBC-5-Chicago-News-Stream-live-thumbnail.png?resize=1200%2C675&quality=85&strip=all

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

nbcchicago.com

NBC 5 Chicago - Local news, weather, breaking news

Find the latest Chicago news and Illinois news with NBC Chicago. NBC 5 brings you weather forecasts, breaking news alerts and more.

Preview quality · Twitter/X A · 90/100

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — https://media.nbcchicago.com/2024/08/NBC-5-Chicago-News-Stream-live-thumbnail.png?resize=1200%2C675&quality=85&strip=all

NBCCHICAGO.COM

NBC 5 Chicago - Local news, weather, breaking news

Find the latest Chicago news and Illinois news with NBC Chicago. NBC 5 brings you weather forecasts, breaking news alerts and more.

Preview quality · Facebook A+ · 100/100

og:title — NBC 5 Chicago - Local news, weather, breaking news
og:description — Find the latest Chicago news and Illinois news with NBC Chicago. NBC 5 brings you weather forecasts, breaking news al...
og:image — https://media.nbcchicago.com/2024/08/NBC-5-Chicago-News-Stream-live-thumbnail.png?resize=1200%2C675&quality=85&strip=all
og:type — website
og:url — https://www.nbcchicago.com/
og:site_name — NBC Chicago

NBC 5 Chicago - Local news, weather, breaking news

nbcchicago.com

Preview quality · LinkedIn A+ · 100/100

og:title — NBC 5 Chicago - Local news, weather, breaking news
og:description — Find the latest Chicago news and Illinois news with NBC Chicago. NBC 5 brings you weather forecasts, breaking news al...
og:image — https://media.nbcchicago.com/2024/08/NBC-5-Chicago-News-Stream-live-thumbnail.png?resize=1200%2C675&quality=85&strip=all

nbcchicago.com

NBC 5 Chicago - Local news, weather, breaking news

Find the latest Chicago news and Illinois news with NBC Chicago. NBC 5 brings you weather forecasts, breaking news alerts and more.

Preview quality · Slack A+ · 100/100

og:title — NBC 5 Chicago - Local news, weather, breaking news
og:description — Find the latest Chicago news and Illinois news with NBC Chicago. NBC 5 brings you weather forecasts, breaking news al...
og:image — https://media.nbcchicago.com/2024/08/NBC-5-Chicago-News-Stream-live-thumbnail.png?resize=1200%2C675&quality=85&strip=all

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage

3 properties Valid

{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "NBC Chicago",
    "verificationFactCheckingPolicy": "https:\/\/www.nbcchicago.com\/news\/local\/nbc-chicago-news-standards-and-publishing-principles\/3069505\/",
    "missionCoveragePrioritiesPolicy": "https:\/\/www.nbcchicago.com\/news\/local\/nbc-chicago-news-standards-and-publishing-principles\/3069505\/",
    "masthead": "https:\/\/www.nbcchicago.com\/news\/local\/about-us\/2951228\/",
    "ethicsPolicy": "https:\/\/www.nbcchicago.com\/news\/local\/nbc-chicago-news-standards-and-publishing-principles\/3069505\/",
    "ownershipFundingInfo": "https:\/\/www.nbcchicago.com\/news\/local\/about-us\/2951228\/",
    "publishingPrinciples": "https:\/\/www.nbcchicago.com\/news\/local\/nbc-chicago-news-standards-and-publishing-principles\/3069505\/",
    "location": "Chicago",
    "parentOrganization": "NBCUniversal",
    "logo": {
      "@type": "ImageObject",
      "height": 60,
      "url": "https:\/\/media.nbcchicago.com\/wp-content\/uploads\/2022\/05\/amp_square_wmaq.png",
      "width": 160
    }
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.