Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FLinksAction63 links checked, 51 healthy, 12 brokenFIX
Broken Links (12)
| Status | URL | Found in | Error |
|---|---|---|---|
| ERR | https://tlecms.mit.edu/spotlight/junk-food-marine-... | <link> | Get "https://tlecms.mit.edu/spotlight/ju... |
| ERR | https://www.mit.edu/themes/mit/assets/favicon/favi... | <link> | Get "https://www.mit.edu/themes/mit/asse... |
| ERR | https://www.mit.edu/themes/mit/assets/favicon/favi... | <link> | Get "https://www.mit.edu/themes/mit/asse... |
| ERR | https://www.mit.edu/themes/mit/assets/js/Spotlight... | <script> | Get "https://www.mit.edu/themes/mit/asse... |
| ERR | https://eaps.mit.edu/ | <a> | Get "https://eaps.mit.edu/": context dea... |
| ERR | https://www.mit.edu/search/?redirect-origin=legacy... | <a> | Get "https://www.mit.edu/search/?redirec... |
| ERR | https://www.mit.edu/contact | <a> | Get "https://www.mit.edu/contact": conte... |
| ERR | https://www.mit.edu/privacy | <a> | Get "https://www.mit.edu/privacy": conte... |
| ERR | https://www.mit.edu/accessibility | <a> | Get "https://www.mit.edu/accessibility":... |
| ERR | https://socialmediahub.mit.edu/ | <a> | Get "https://socialmediahub.mit.edu/": c... |
| ERR | https://www.facebook.com/MITnews | <a> | Get "https://www.facebook.com/MITnews": ... |
| ERR | https://www.mit.edu/themes/mit/assets/js/modernizr... | <script> | Get "https://www.mit.edu/themes/mit/asse... |
Redirects (3)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| http://news.mit.edu/2026/climate-change-... | http://news.mit.edu/2026/climate-change-... | <a> | 0 |
| https://www.mit.edu/mit-daily-weekly | https://www.mit.edu/mit-daily-weekly | <a> | 0 |
| https://www.mit.edu/visitmit | https://www.mit.edu/visitmit | <a> | 0 |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
35/100
Site name appears as
| Page title | Massachusetts Institute of Technology | |
| og:site_name | Massachusetts Institute of Technology | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
12/15covers apple-touch-icon + SVG
Social share image
0/20Meta completeness
8/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: twitter:site, Organization.name
- No social share image — shared links render as bare URLs
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- og:image missing
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
www.mit.edu
The Massachusetts Institute of Technology (MIT)
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century.
WWW.MIT.EDU
The Massachusetts Institute of Technology (MIT)
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century.
The Massachusetts Institute of Technology (MIT)
www.mit.edu
www.mit.edu
The Massachusetts Institute of Technology (MIT)
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century.
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths