Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CLinksAction200 links checked, 195 healthy, 5 brokenREVIEW
Broken Links (5)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://www.googletagmanager.com | <link> | Not Found |
| 404 | https://audev.zeit.de | <link> | Not Found |
| ERR | https://www.zeit.de/daten-und-visualisierung | <a> | Get "https://www.zeit.de/daten-und-visua... |
| ERR | https://www.zeit.de/thema/donald-trump | <a> | Get "https://www.zeit.de/thema/donald-tr... |
| ERR | https://www.zeit.de/thema/inflation | <a> | Get "https://www.zeit.de/thema/inflation... |
Redirects (2)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://experience-eu.piano.io | https://experience-eu.piano.io | <link> | 0 |
| https://shop.zeit.de/geschenke-zon | https://shop.zeit.de/geschenke-zon | <a> | 0 |
BStructured Data144 JSON-LD block(s) found — some improvements recommended.REVIEW
The "name" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
The "url" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "potentialAction" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "http://schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.zeit.de/index#publisher",
"name": "DIE ZEIT",
"alternateName": "ZEIT ONLINE",
"url": "https://www.zeit.de/index",
"description": "Aktuelle Nachrichten, Kommentare, Analysen und Hintergrundberichte aus Politik, Wirtschaft, Gesellschaft, Wissen, Kultur und Sport lesen Sie auf zeit.de.",
"foundingDate": "1946-02-21",
"founder": "Gerd Bucerius",
"foundingLocation": "Hamburg, Germany",
"publishingPrinciples": "https://www.zeit.de/fragen-der-zeit/2018/09/leitlinien-der-zeit-redaktionen",
"ethicsPolicy": "https://www.zeit.de/fragen-der-zeit/2018/09/leitlinien-der-zeit-redaktionen",
"masthead": "https://www.zeit.de/impressum/index",
"logo": "https://static.zeit.de/p/zeit.web/images/structured-data-publisher-logo-zeit.svg",
"image": "https://static.zeit.de/p/zeit.web/images/structured-data-publisher-logo-z.svg",
"sameAs": [
"https://www.facebook.com/zeitonline/",
"https://www.instagram.com/zeit/",
"https://www.linkedin.com/company/die-zeit",
"https://www.youtube.com/@zeit",
"https://www.tiktok.com/@zeit",
"https://flipboard.com/@ZEITONLINE",
"https://www.zeit-verlagsgruppe.de/",
"https://de.wikipedia.org/wiki/Die_Zeit"
],
"subOrganization": [
{
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"@id": "https://studiengaenge.zeit.de/",
"name": "HeyStudium",
"url": "https://studiengaenge.zeit.de/",
"description": "Aus über 21.000 Studiengängen den passenden Studiengang finden. Mit individuellem Interessenprofil und renommiertem Hochschulranking unterstützen wir dich bei der Suche nach deinem Wunsch-Studium."
},
{
"@type": "Organization",
"@id": "https://jobs.zeit.de/",
"name": "ZEIT Stellenmarkt",
"alternateName": "ZEIT ONLINE Stellenmarkt",
"url": "https://jobs.zeit.de/",
"description": "Die Online-Jobbörse der ZEIT bietet die passenden Jobs. Alle Stellenangebote aus der renommierten Wochenzeitung, Karriere-Tipps und Wissenswertes zum Thema Arbeitswelt erwarten Sie."
},
{
"@type": "Organization",
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"name": "ZEIT Spiele",
"url": "https://www.zeit.de/spiele/index",
"description": "ZEIT Spiele bietet täglich neue Rätsel, Quizformate und Spiele wie Sudoku, Kreuzworträtsel und das beliebte Nachrichtenquiz.",
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"https://sudoku.zeit.de/",
"https://quiz.zeit.de/"
]
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{
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"name": "ZEIT Shop",
"url": "https://shop.zeit.de/",
"description": "Der ZEIT Shop bietet ausgewählte Produkte, Bücher, Geschenkideen und Abonnements rund um DIE ZEIT und ihre Themenwelten."
},
{
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"name": "ZEIT Reisen",
"url": "https://zeitreisen.zeit.de/",
"description": "ZEIT REISEN. Besondere Inhalte ✓ Außergewöhnliche Reiseleiter ✓ Inspirierende Begegnungen ✓ Kleine Gruppen ✓ JETZT Reise buchen ✓ Gratis Kataloge bestellen"
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]
}{
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}CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
57/100
Site name appears as
| Page title | DIE ZEIT | |
| og:site_name | DIE ZEIT | |
| twitter:site | @zeitonline | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon + SVG
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
0/15Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- No Organization schema — Google can't render your logo in the knowledge panel
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Open GraphOpen Graph tags are well configured for social sharing.PASS
19 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
Preview
zeit.de
DIE ZEIT Startseite
Aktuelle Nachrichten, Kommentare, Analysen und Hintergrundberichte aus Politik, Wirtschaft, Gesellschaft, Wissen, Feuilleton und Sport lesen Sie bei der ZEIT.
- twitter:card — summary
- twitter:title — DIE ZEIT Startseite
- twitter:description — Aktuelle Nachrichten, Kommentare, Analysen und Hintergrundberichte aus Politik, Wirtschaft, Gesellschaft, Wissen, Feu...
- twitter:image — https://img.zeit.de/administratives/sharing/fallback-image-die-zeit/wide__1300x731
ZEIT.DE
DIE ZEIT Startseite
Aktuelle Nachrichten, Kommentare, Analysen und Hintergrundberichte aus Politik, Wirtschaft, Gesellschaft, Wissen, Feuilleton und Sport lesen Sie bei der ZEIT.
Description will be truncated (158 chars / 155 max)
- og:title — DIE ZEIT Startseite
- og:description — Aktuelle Nachrichten, Kommentare, Analysen und Hintergrundberichte aus Politik, Wirtschaft, Gesellschaft, Wissen, Feu...
- og:image — https://img.zeit.de/administratives/sharing/fallback-image-die-zeit/wide__1300x731
- og:type — website
- og:url — https://www.zeit.de/index
- og:site_name — DIE ZEIT
Description will be truncated on Facebook (158 chars, max 155)
→ Tighten og:description to ≤155 characters
DIE ZEIT Startseite
zeit.de
Description will be truncated (158 chars / 150 max)
- og:title — DIE ZEIT Startseite
- og:description — Aktuelle Nachrichten, Kommentare, Analysen und Hintergrundberichte aus Politik, Wirtschaft, Gesellschaft, Wissen, Feu...
- og:image — https://img.zeit.de/administratives/sharing/fallback-image-die-zeit/wide__1300x731
Description will be truncated on LinkedIn (158 chars, max 150)
→ Tighten og:description to ≤150 characters
zeit.de
DIE ZEIT Startseite
Aktuelle Nachrichten, Kommentare, Analysen und Hintergrundberichte aus Politik, Wirtschaft, Gesellschaft, Wissen, Feuilleton und Sport lesen Sie bei der ZEIT.
- og:title — DIE ZEIT Startseite
- og:description — Aktuelle Nachrichten, Kommentare, Analysen und Hintergrundberichte aus Politik, Wirtschaft, Gesellschaft, Wissen, Feu...
- og:image — https://img.zeit.de/administratives/sharing/fallback-image-die-zeit/wide__1300x731
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |