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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
0
REVIEW
4
PASS
1
INFO
0
Checks
5
1 PASS 4 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.wm.edu/images/social/default2.jpg
Info::
og:title is short (14 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 14 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: https://www.wm.edu/images/social/default2.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 14 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

wm.edu

William & Mary

Explore W&M, a premier public research university in Williamsburg, VA well known for its academic reputation, beautiful campus and vibrant community.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — William & Mary
  • twitter:description — Explore W&M, a premier public research university in Williamsburg, VA well known for its academic reputation, beautif...
  • twitter:image — https://www.wm.edu/images/social/default2.jpg

WM.EDU

William & Mary

Explore W&M, a premier public research university in Williamsburg, VA well known for its academic reputation, beautiful campus and vibrant community.

Preview quality · Facebook C · 70/100
  • og:title — William & Mary
  • og:description — Explore W&M, a premier public research university in Williamsburg, VA well known for its academic reputation, beautif...
  • og:image — https://www.wm.edu/images/social/default2.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — William & Mary

William & Mary

wm.edu

Preview quality · LinkedIn A+ · 100/100
  • og:title — William & Mary
  • og:description — Explore W&M, a premier public research university in Williamsburg, VA well known for its academic reputation, beautif...
  • og:image — https://www.wm.edu/images/social/default2.jpg

wm.edu

William & Mary

Explore W&M, a premier public research university in Williamsburg, VA well known for its academic reputation, beautiful campus and vibrant community.

Preview quality · Slack A+ · 100/100
  • og:title — William & Mary
  • og:description — Explore W&M, a premier public research university in Williamsburg, VA well known for its academic reputation, beautif...
  • og:image — https://www.wm.edu/images/social/default2.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: "Syntax error at index 1: invalid char\n\n\t// <![CDATA[\n{ \"@context\" : \"htt\n\t.^..............................\n"

JSON parse error: "Syntax error at index 1: invalid char\n\n\t// <![CDATA[\n{ \"@context\" : \"htt\n\t.^..............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: "Syntax error at index 1: invalid char\n\n\t// <![CDATA[\n{ \"@context\" : \"htt\n\t.^..............................\n"
// <![CDATA[
{ "@context" : "https://schema.org",
  "@type" : "Organization",
  "name" : "William & Mary",
  "url" : "https://www.wm.edu",
  "logo": "https://www.wm.edu/img/wm_vertical_single_line_full_color.png",
  "sameAs" : [ "https://www.facebook.com/williamandmary",
    "https://www.twitter.com/williamandmary",
    "https://plus.google.com/+williamandmary",
    "https://www.instagram.com/william_and_mary" ] 
}
// ]]>
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

B

71/100

Site name appears as

Page titleWilliam & Mary
og:site_nameWilliam & Mary
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: twitter:site, Organization.name
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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