Content - https://Defacto.com BeaverCheck Audit

F

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

28/100

Site name appears as

Page title	Online Alışveriş için Başlangıç
og:site_name	DeFacto
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

Brand name differs across channels — users see inconsistent identity
No social share image — shared links render as bare URLs
og:image missing
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C

Links

Action

39 links checked, 34 healthy, 5 broken

REVIEW

39 links checked, 34 healthy, 5 broken

34 of 39 links are healthy

Broken link: https://www.googletagmanager.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.googleadservices.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://Defacto.com/AssetsV2/dist/img/defacto_logo_big.svg

Found in <img src>. Returns HTTP 403.

Got: HTTP 403

Broken link: https://Defacto.com/customer/cookiesetting

Found in <a href>. Returns HTTP 403.

Got: HTTP 403

Broken link: https://Defacto.com/statik/gizlilik-politikasi

Found in <a href>. Returns HTTP 403.

Got: HTTP 403

39 total 33 healthy 5 broken 1 redirects

Broken Links (12)

Status	URL	Found in	Error
404	https://www.googletagmanager.com	`<link>`	Not Found
404	https://www.googleadservices.com	`<link>`	Not Found
403	https://Defacto.com/AssetsV2/dist/img/defacto_logo...	`<img>`	Forbidden
403	https://Defacto.com/customer/cookiesetting	`<a>`	Forbidden
403	https://Defacto.com/statik/gizlilik-politikasi	`<a>`	Forbidden
403	https://www.defacto.com.tr/countries	`<link>`	Forbidden
403	https://www.defacto.com.tr/en-tr/countries	`<link>`	Forbidden
403	https://www.defacto.com.tr	`<a>`	Forbidden
403	https://www.defacto.com/ru-kz	`<a>`	Forbidden
403	https://www.defacto.com.eg	`<a>`	Forbidden
403	https://www.defacto.com/fr-ma	`<a>`	Forbidden
403	https://www.defacto.com/ar-iq	`<a>`	Forbidden

Redirects (1)

URL	Destination	Found in	Hops
https://www.defacto.com.al/sq-al	https://www.defacto.com.al/sq-al	`<a>`	0

200 https://dfcdn.defacto.com.tr/AssetsV2/dist/img/favicon.png <link>

200 https://dfcdn.defacto.com.tr/AssetsV2/dist/img/touch-icon-ip... <link>

200 https://dfcdn.defacto.com.tr <link>

200 https://www.google-analytics.com <link>

200 https://dfcdn.defacto.com.tr/AssetsV2/az/cssV2/main.css?v=20... <link>

200 https://dfcdn.defacto.com.tr/AssetsV2/az/cssV2/entry.global.... <link>

200 https://dfcdn.defacto.com.tr//Content/themes/Lang/flags/svg/... <img>

200 https://dfcdn.defacto.com.tr/AssetsV2/tr/resources/Resource_... <link>

200 https://dfcdn.defacto.com.tr/AssetsV2/az/jsV2/entry.global.b... <script>

C

Open Graph

Action

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

Defacto.com

DeFacto Ülke ve Dil Seçimi | Online Alışveriş için Başlangıç

DeFacto’da alışverişe başlamadan önce ülkenizi ve dili seçin. Size özel ürünler, fiyatlar ve kampanyalarla keyifli online alışverişin tadını çıkarın.

Preview quality · Twitter/X F · 20/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — Add twitter:image — preview card without an image looks broken

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

DEFACTO.COM

DeFacto Ülke ve Dil Seçimi | Online Alışveriş için Başlangıç

DeFacto’da alışverişe başlamadan önce ülkenizi ve dili seçin. Size özel ürünler, fiyatlar ve kampanyalarla keyifli online alışverişin tadını çıkarın.

Preview quality · Facebook F · 40/100

Title will be truncated (69 chars / 60 max)

Description will be truncated (169 chars / 155 max)

og:title — DeFacto Ülke ve Dil Seçimi | Online Alışveriş için Başlangıç
og:description — DeFacto’da alışverişe başlamadan önce ülkenizi ve dili seçin. Size özel ürünler, fiyatlar ve kampanyalarla keyifli on...
og:image — Add og:image — preview card without an image looks broken
og:type — website
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — DeFacto

Title will be truncated on Facebook (69 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (169 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

DeFacto Ülke ve Dil Seçimi | Online Alışveriş için Başlangıç

Defacto.com

Preview quality · LinkedIn D · 60/100

Description will be truncated (169 chars / 150 max)

og:title — DeFacto Ülke ve Dil Seçimi | Online Alışveriş için Başlangıç
og:description — DeFacto’da alışverişe başlamadan önce ülkenizi ve dili seçin. Size özel ürünler, fiyatlar ve kampanyalarla keyifli on...
og:image — Add og:image — preview card without an image looks broken

Description will be truncated on LinkedIn (169 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

Defacto.com

DeFacto Ülke ve Dil Seçimi | Online Alışveriş için Başlangıç

DeFacto’da alışverişe başlamadan önce ülkenizi ve dili seçin. Size özel ürünler, fiyatlar ve kampanyalarla keyifli online alışverişin tadını çıkarın.

Preview quality · Slack B · 80/100

og:title — DeFacto Ülke ve Dil Seçimi | Online Alışveriş için Başlangıç
og:description — DeFacto’da alışverişe başlamadan önce ülkenizi ve dili seçin. Size özel ürünler, fiyatlar ve kampanyalarla keyifli on...
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 50/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

C

Structured Data

Action

1 JSON-LD block(s) found — some improvements recommended.

REVIEW

1 JSON-LD block(s) found — some improvements recommended.

Malformed JSON-LD block #1

JSON parse error:

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebSite

0 properties Invalid

Invalid JSON:

{"@context":"https://schema.org","@type":"WebSite","url":"https://www.defacto.com.tr/","image":"https://dfcdn.defacto.com.tr/AssetsV2/dist/img/de-facto-logo-light-v2.svg","sameAs":["https://www.facebook.com/DeFacto/","https://twitter.com/defacto","https://www.instagram.com/defacto/","https://www.tiktok.com/@defacto?lang=tr-TR","https://kurumsal.defacto.com.tr/hakkimizda.html","https://www.youtube.com/@defacto","https://www.eticaret.gov.tr/siteprofil/8a446bfb0c8a4b03ab73e57d9c6856fa/wwwdefactocomtr","https://www.defacto.com.tr/","https://tr.wikipedia.org/wiki/Defacto_(%C5%9Firket)","https://ar.wikipedia.org/wiki/%D8%AF%D9%8A%D9%81%D8%A7%D9%83%D8%AA%D9%88_(%D8%B4%D8%B1%D9%83%D8%A9)","https://be.wikipedia.org/wiki/Defacto","https://www.linkedin.com/company/defacto_/","https://appgallery.huawei.com/#/app/C101636735","https://apps.apple.com/tr/app/defacto-giyim-al%C4%B1%C5%9Fveri%C5%9F/id1018207358?l=tr","https://play.google.com/store/apps/details?id=com.defacto.android&pli=1"]},{"@context":"https://schema.org","@id":"https://www.defacto.com.tr/#webpage","@type":"WebPage","url":"https://www.defacto.com.tr/","name":"DeFacto"}

C

Image Optimization

Action

3 issues found across 16 images

REVIEW

3 issues found across 16 images

16 images missing explicit width/height

Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.

15 below-fold images missing loading="lazy"

Lazy loading defers below-fold images, reducing initial page weight.

1 image(s) wider than 400px without srcset (no responsive serving)

These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://www.defacto.com.tr/AssetsV2/dist/img/defacto_logo_big.svg.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph / Twitter Card Depth

No OG image or Twitter card set -- depth check is N/A (presence covered by Open Graph section)

PASS

No OG image or Twitter card set -- depth check is N/A (presence covered by Open Graph section)

No OG image / Twitter card to evaluate

A+

Rich Results Eligibility

1 JSON-LD block(s) declaring 0 schema type(s)

PASS

1 JSON-LD block(s) declaring 0 schema type(s)

A+

Autoplay Media

No autoplay media on the page

PASS

No autoplay media on the page