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https://thebeautychef.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

67/100

Site name appears as

Page titleThe Beauty Chef
og:site_nameThe Beauty Chef
twitter:site@
Organization.nameThe Beauty Chef

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://cdn.shopify.com/s/files/1/0994/0348/files/checkout-logo.jpg?height=628&pad_color=fff&v=1614356106&width=1200
URL: https://cdn.shopify.com/s/files/1/0994/0348/files/checkout-logo.jpg?height=628&pad_color=fff&v=1614356106&width=1200

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

thebeautychef.com

Where Beauty Begins - Free AU Shipping* - The Beauty Chef

Bio-fermented, wholefood nutrition with prebiotics & probiotics for a healthy gut and glowing skin. Shop The Beauty Chef online with express shipping today.

THEBEAUTYCHEF.COM

Where Beauty Begins - Free AU Shipping* - The Beauty Chef

Bio-fermented, wholefood nutrition with prebiotics & probiotics for a healthy gut and glowing skin. Shop The Beauty Chef online with express shipping today.

Where Beauty Begins - Free AU Shipping* - The Beauty Chef

thebeautychef.com

thebeautychef.com

Where Beauty Begins - Free AU Shipping* - The Beauty Chef

Bio-fermented, wholefood nutrition with prebiotics & probiotics for a healthy gut and glowing skin. Shop The Beauty Chef online with express shipping today.

A
Structured Data
4 JSON-LD block(s) found — structured data is well configured.
PASS
4 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
4 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "The Beauty Chef",
  "logo": "https://thebeautychef.com/cdn/shopifycloud/storefront/assets/no-image-100-2a702f30_small.gif",
  "sameAs": [
    "",
    "https://www.facebook.com/TheBeautyChef/",
    "https://www.pinterest.com.au/thebeautychef/",
    "https://www.instagram.com/thebeautychef/",
    "",
    "",
    "https://www.youtube.com/channel/UCHLghiTiTp9B_p6swatglWw",
    ""
  ],
  "url": "https://thebeautychef.com"
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "The Beauty Chef",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://thebeautychef.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  },
  "url": "https://thebeautychef.com"
}
Block 3 : WebSite
5 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "@id": "https:\/\/thebeautychef.com\/#website",
  "url": "https://thebeautychef.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://thebeautychef.com/search?q={query}",
    "query-input": "required name=query"
  }
}
Block 4 : Organization
11 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https:\/\/thebeautychef.com\/#org",
  "name": "The Beauty Chef",
  "url": "https://thebeautychef.com",
  "description": "Bio-fermented, wholefood nutrition with prebiotics \u0026 probiotics for a healthy gut and glowing skin. Shop The Beauty Chef online with express shipping today.",
  "telephone": "+61 (0)2 9363 1648",
  "logo": "https:\/\/thebeautychef.com\/cdn\/shop\/t\/590\/assets\/logo_small.png?v=175872",
  "image": "https:\/\/thebeautychef.com\/cdn\/shop\/t\/590\/assets\/logo_small.png?v=175872",
  "sameAs": [],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Suite 11, 402 New South Head Road ",
    "addressLocality": "Double Bay ",
    "addressRegion": "New South Wales",
    "postalCode": "2028",
    "addressCountry": "Australia"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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