Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BLinks200 links checked, 197 healthy, 3 brokenREVIEW
Broken Links (3)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://downloads.coindesk.com | <link> | Not Found |
| ERR | https://cdn.jwplayer.com/v2/sites/jCGTjK65/player.... | <script> | Get "https://cdn.jwplayer.com/v2/sites/j... |
| 404 | https://coindesk.com/author/coindesk-research | <a> | Not Found |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://consensus.coindesk.com/register | https://consensus.coindesk.com/register | <a> | 0 |
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://cdn.sanity.io/images/s3y3vcno/production/cfea8454f56671dd812bbb4b292509a390b476d3-2400x1260.jpg?auto=formatThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview

coindesk.com
CoinDesk: Bitcoin, Ethereum, XRP, Crypto News and Price Data
Leader in cryptocurrency, Bitcoin, Ethereum, XRP, blockchain, DeFi, digital finance and Web 3.0 news with analysis, video and live price updates.
- twitter:card — summary_large_image
- twitter:title — CoinDesk: Bitcoin, Ethereum, XRP, Crypto News and Price Data
- twitter:description — Leader in cryptocurrency, Bitcoin, Ethereum, XRP, blockchain, DeFi, digital finance and Web 3.0 news with analysis, v...
- twitter:image — https://cdn.sanity.io/images/s3y3vcno/production/cfea8454f56671dd812bbb4b292509a390b476d3-2400x1260.jpg?auto=format

COINDESK.COM
CoinDesk: Bitcoin, Ethereum, XRP, Crypto News and Price Data
Leader in cryptocurrency, Bitcoin, Ethereum, XRP, blockchain, DeFi, digital finance and Web 3.0 news with analysis, video and live price updates.
- og:title — CoinDesk: Bitcoin, Ethereum, XRP, Crypto News and Price Data
- og:description — Leader in cryptocurrency, Bitcoin, Ethereum, XRP, blockchain, DeFi, digital finance and Web 3.0 news with analysis, v...
- og:image — https://cdn.sanity.io/images/s3y3vcno/production/cfea8454f56671dd812bbb4b292509a390b476d3-2400x1260.jpg?auto=format
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — https://www.coindesk.com
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
og:image is below recommended size (1200×628)
→ Upload an image ≥1200×630 for the large preview card

CoinDesk: Bitcoin, Ethereum, XRP, Crypto News and Price Data
coindesk.com
- og:title — CoinDesk: Bitcoin, Ethereum, XRP, Crypto News and Price Data
- og:description — Leader in cryptocurrency, Bitcoin, Ethereum, XRP, blockchain, DeFi, digital finance and Web 3.0 news with analysis, v...
- og:image — https://cdn.sanity.io/images/s3y3vcno/production/cfea8454f56671dd812bbb4b292509a390b476d3-2400x1260.jpg?auto=format
coindesk.com
CoinDesk: Bitcoin, Ethereum, XRP, Crypto News and Price Data
Leader in cryptocurrency, Bitcoin, Ethereum, XRP, blockchain, DeFi, digital finance and Web 3.0 news with analysis, video and live price updates.

- og:title — CoinDesk: Bitcoin, Ethereum, XRP, Crypto News and Price Data
- og:description — Leader in cryptocurrency, Bitcoin, Ethereum, XRP, blockchain, DeFi, digital finance and Web 3.0 news with analysis, v...
- og:image — https://cdn.sanity.io/images/s3y3vcno/production/cfea8454f56671dd812bbb4b292509a390b476d3-2400x1260.jpg?auto=format
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
65/100
Site name appears as
| Page title | Filter Button | |
| og:site_name | — | |
| twitter:site | @coindesk | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes, apple-touch-icon + SVG
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.