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https://mountsinai.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

49/100

Site name appears as

Page titleMount Sinai - New York
og:site_nameMount Sinai Health System
twitter:site@MountSinaiNYC
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No favicon link tags detected — browsers fall back to the generic globe
  • og:title missing
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://lit-mshsclh-p01.mshs.cloud.opentext.com/mshealth/themes/default/media/images/logo-color.png
Warning::
Missing og:title
The og:title tag controls the title shown in social sharing previews.
URL: https://lit-mshsclh-p01.mshs.cloud.opentext.com/mshealth/themes/default/media/images/logo-color.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more ▾

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

Preview

mountsinai.org

Mount Sinai Health System - New York City

Located in New York City, the Mount Sinai Health System is an integrated health care system providing exceptional patient care to our local and global communities.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Mount Sinai Health System - New York City
  • twitter:description — Located in New York City, the Mount Sinai Health System is an integrated health care system providing exceptional pat...
  • twitter:image — https://lit-mshsclh-p01.mshs.cloud.opentext.com/mshealth/themes/default/media/images/logo-color.png

MOUNTSINAI.ORG

Mount Sinai Health System - New York City

Located in New York City, the Mount Sinai Health System is an integrated health care system providing exceptional patient care to our local and global communities.

Preview quality · Facebook A · 85/100

Title will be truncated (67 chars / 60 max)

Description will be truncated (163 chars / 155 max)

  • og:title — falling back from <title>
  • og:description — Located in New York City, the Mount Sinai Health System is an integrated health care system providing exceptional pat...
  • og:image — https://lit-mshsclh-p01.mshs.cloud.opentext.com/mshealth/themes/default/media/images/logo-color.png
  • og:type — website
  • og:url — https://lit-mshsclh-p01.mshs.cloud.opentext.com/
  • og:site_name — Mount Sinai Health System

  • Title will be truncated on Facebook (67 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (163 chars, max 155)

    → Tighten og:description to ≤155 characters

Mount Sinai Health System - New York City

mountsinai.org

Preview quality · LinkedIn A · 90/100

Description will be truncated (163 chars / 150 max)

  • og:title — falling back from <title>
  • og:description — Located in New York City, the Mount Sinai Health System is an integrated health care system providing exceptional pat...
  • og:image — https://lit-mshsclh-p01.mshs.cloud.opentext.com/mshealth/themes/default/media/images/logo-color.png

  • Description will be truncated on LinkedIn (163 chars, max 150)

    → Tighten og:description to ≤150 characters

mountsinai.org

Mount Sinai Health System - New York City

Located in New York City, the Mount Sinai Health System is an integrated health care system providing exceptional patient care to our local and global communities.

Preview quality · Slack A+ · 95/100
  • og:title — falling back from og:title
  • og:description — Located in New York City, the Mount Sinai Health System is an integrated health care system providing exceptional pat...
  • og:image — https://lit-mshsclh-p01.mshs.cloud.opentext.com/mshealth/themes/default/media/images/logo-color.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "MedicalOrganization" — unable to validate specific properties
Info::
2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.mountsinai.org",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.mountsinai.org/search?query={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
Block 2 : MedicalOrganization
14 properties Valid
{
  "@context": "https://schema.org",
  "@type": "MedicalOrganization",
  "name": "Mount Sinai Health System",
  "brand": "Mount Sinai Health System",
  "alternateName": "Mount Sinai",
  "url": "https://www.mountsinai.org/",
  "isAcceptingNewPatients": "Yes",
  "numberOfEmployees": "42000",
  "logo": "https://www.mountsinai.org/mshealth/themes/default/media/images/logo-color.png",
  "sameAs": [
    "https://www.facebook.com/mountsinainyc",
    "https://x.com/MountSinaiNYC",
    "https://www.instagram.com/mountsinainyc/",
    "https://www.youtube.com/user/MountSinaiNY",
    "https://www.linkedin.com/company/mountsinainyc/",
    "https://www.pinterest.com/MountSinaiNYC/",
    "https://www.tiktok.com/@mountsinainyc",
    "https://www.mountsinai.org/"
  ],
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "New York",
    "addressRegion": "NY"
  },
  "duns": "964545219",
  "naics": [
    "622110",
    "622310",
    "622210"
  ],
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+1-800-637-4624",
      "contactType": "customer service"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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