Skip to content
https://alternet.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.alternet.org/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU1MTQ4MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTgxNTI1NzI4MX0.NLa0oNgACic3glFS0R7a8_ZlsNCdTiuvRm3rG3IAoKg/image.jpg?width=210
Info::
og:title is short (12 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 12 chars Expected: 25–60 chars
Info::
og:description is short (12 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 12 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
URL: https://www.alternet.org/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU1MTQ4MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTgxNTI1NzI4MX0.NLa0oNgACic3glFS0R7a8_ZlsNCdTiuvRm3rG3IAoKg/image.jpg?width=210

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 12 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 12 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Preview

alternet.org

Alternet.org

Alternet.org

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — https://www.alternet.org/media-library/image.jpg?id=65609831&width=1200&height=600&coordinates=0%2C166%2C0%2C167

ALTERNET.ORG

Alternet.org

Alternet.org

Preview quality · Facebook A · 85/100
  • og:title — Alternet.org
  • og:description — Alternet.org
  • og:image — https://www.alternet.org/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tc...
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Alternet.org

  • og:image is below recommended size (210×2000)

    → Upload an image ≥1200×630 for the large preview card

Alternet.org

alternet.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — Alternet.org
  • og:description — Alternet.org
  • og:image — https://www.alternet.org/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tc...

alternet.org

Alternet.org

Alternet.org

Preview quality · Slack A+ · 100/100
  • og:title — Alternet.org
  • og:description — Alternet.org
  • og:image — https://www.alternet.org/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tc...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

80/100

Site name appears as

Page titleAlternet.org
og:site_nameAlternet.org
twitter:site@
Organization.nameAlternet.org

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "alternateName": "",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.alternet.org/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU1MTQ4MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTgxNTI1NzI4MX0.NLa0oNgACic3glFS0R7a8_ZlsNCdTiuvRm3rG3IAoKg/image.jpg?width=210"
  },
  "name": "Alternet.org",
  "sameAs": [
    "https://www.pinterest.com/alternet/",
    "https://www.instagram.com/alternet/",
    "https://www.facebook.com/alternet",
    "https://www.linked.com/in/alternet",
    "https://twitter.com/alternet",
    "https://www.youtube.com/user/alternet"
  ],
  "url": "https://www.alternet.org/"
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Alternet.org",
  "potentialAction": {
    "@type": "SearchAction",
    "query-input": "required name=search_term_string",
    "target": "https://www.alternet.org/search?q={search_term_string}"
  },
  "url": "https://www.alternet.org/"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback