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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://cdn.prod.website-files.com/6194258208c48d8f36efa1e7/680967f1e4da8cda99126115_gg-homepage-meta-img.jpg
Info::
og:title is long (77 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 77 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://cdn.prod.website-files.com/6194258208c48d8f36efa1e7/680967f1e4da8cda99126115_gg-homepage-meta-img.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 77 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

gumgum.com

GumGum | Contextual Intelligence Company | High Impact Advertising Technology

Deliver high-impact, brand-safe advertising across display, video, and CTV/OTT formats with AI-powered contextual targeting and attention-based insights—powered by GumGum’s leading ad tech platform.

Preview quality · Twitter/X B · 75/100

Title will be truncated (77 chars / 70 max)

Description will be truncated (202 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image
  • Title will be truncated on Twitter/X (77 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (202 chars, max 200)

    → Tighten the description to ≤200 characters

GUMGUM.COM

GumGum | Contextual Intelligence Company | High Impact Advertising Technology

Deliver high-impact, brand-safe advertising across display, video, and CTV/OTT formats with AI-powered contextual targeting and attention-based insights—powered by GumGum’s leading ad tech platform.

Preview quality · Facebook D · 60/100

Title will be truncated (77 chars / 60 max)

Description will be truncated (202 chars / 155 max)

  • og:title — GumGum | Contextual Intelligence Company | High Impact Advertising Technology
  • og:description — Deliver high-impact, brand-safe advertising across display, video, and CTV/OTT formats with AI-powered contextual tar...
  • og:image — https://cdn.prod.website-files.com/6194258208c48d8f36efa1e7/680967f1e4da8cda99126115_gg-homepage-meta-img.jpg
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
  • Title will be truncated on Facebook (77 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (202 chars, max 155)

    → Tighten og:description to ≤155 characters

GumGum | Contextual Intelligence Company | High Impact Advertising Technology

gumgum.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (202 chars / 150 max)

  • og:title — GumGum | Contextual Intelligence Company | High Impact Advertising Technology
  • og:description — Deliver high-impact, brand-safe advertising across display, video, and CTV/OTT formats with AI-powered contextual tar...
  • og:image — https://cdn.prod.website-files.com/6194258208c48d8f36efa1e7/680967f1e4da8cda99126115_gg-homepage-meta-img.jpg
  • Description will be truncated on LinkedIn (202 chars, max 150)

    → Tighten og:description to ≤150 characters

gumgum.com

GumGum | Contextual Intelligence Company | High Impact Advertising Technology

Deliver high-impact, brand-safe advertising across display, video, and CTV/OTT formats with AI-powered contextual targeting and attention-based insights—powered by GumGum’s leading ad tech platform.

Preview quality · Slack A+ · 100/100
  • og:title — GumGum | Contextual Intelligence Company | High Impact Advertising Technology
  • og:description — Deliver high-impact, brand-safe advertising across display, video, and CTV/OTT formats with AI-powered contextual tar...
  • og:image — https://cdn.prod.website-files.com/6194258208c48d8f36efa1e7/680967f1e4da8cda99126115_gg-homepage-meta-img.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 82/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

60/100

Site name appears as

Page titleFilter Button
og:site_name
twitter:site
Organization.name

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://gumgum.com/#organization",
      "name": "GumGum",
      "legalName": "GumGum, Inc.",
      "url": "https://gumgum.com/",
      "logo": {
        "@type": "ImageObject",
        "url": "https://cdn.prod.website-files.com/6194258208c48d8f36efa1e7/61f1f197c10f6dcc84f94c93_GG_PrimaryLogo_Color.svg"
      },
      "description": "GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions across display, video, and CTV.",
      "slogan": "The Mindset Company",
      "sameAs": [
        "https://www.linkedin.com/company/gumgum",
        "https://www.facebook.com/gumgum",
        "https://www.instagram.com/gumgum",
        "https://twitter.com/gumgum",
        "https://www.youtube.com/user/GumGumInc"
      ],
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "2419 Michigan Ave, Suite A",
        "addressLocality": "Santa Monica",
        "addressRegion": "CA",
        "postalCode": "90404",
        "addressCountry": "US"
      },
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "minValue": 500,
        "maxValue": 600
      },
      "areaServed": "Worldwide",
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "contactType": "Sales",
          "url": "https://gumgum.com/contact",
          "areaServed": "Worldwide"
        }
      ],
      "employee": {
        "@type": "Person",
        "@id": "https://gumgum.com/leadership#ceo",
        "name": "Marcus Startzel",
        "jobTitle": "Chief Executive Officer",
        "worksFor": {
          "@id": "https://gumgum.com/#organization"
        }
      },
      "brand": {
        "@type": "Brand",
        "name": "GumGum"
      },
      "knowsAbout": [
        "contextual advertising",
        "attention metrics",
        "CTV and OTT advertising",
        "mindset advertising",
        "video advertising",
        "digital advertising",
        "high-impact display advertising",
        "artificial intelligence advertising"
      ],
      "makesOffer": [
        {
          "@type": "Offer",
          "@id": "https://gumgum.com/#offer-contextual-advertising",
          "itemOffered": {
            "@id": "https://gumgum.com/#product-contextual-advertising"
          }
        },
        {
          "@type": "Offer",
          "@id": "https://gumgum.com/#offer-mindset-graph",
          "itemOffered": {
            "@id": "https://gumgum.com/#product-mindset-graph"
          }
        },
        {
          "@type": "Offer",
          "@id": "https://gumgum.com/#offer-video-advertising",
          "itemOffered": {
            "@id": "https://gumgum.com/#product-video-advertising"
          }
        },
        {
          "@type": "Offer",
          "@id": "https://gumgum.com/#offer-ctv-advertising",
          "itemOffered": {
            "@id": "https://gumgum.com/#product-ctv-advertising"
          }
        },
        {
          "@type": "Offer",
          "@id": "https://gumgum.com/#offer-olv-advertising",
          "itemOffered": {
            "@id": "https://gumgum.com/#product-olv-advertising"
          }
        },
        {
          "@type": "Offer",
          "@id": "https://gumgum.com/#offer-high-impact-display",
          "itemOffered": {
            "@id": "https://gumgum.com/#product-high-impact-display"
          }
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://gumgum.com/#website",
      "url": "https://gumgum.com/",
      "name": "GumGum",
      "publisher": {
        "@id": "https://gumgum.com/#organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://gumgum.com/#webpage",
      "url": "https://gumgum.com/",
      "name": "GumGum | Contextual Intelligence Company",
      "isPartOf": {
        "@id": "https://gumgum.com/#website"
      },
      "about": {
        "@id": "https://gumgum.com/#organization"
      }
    },
    {
      "@type": "Product",
      "@id": "https://gumgum.com/#product-contextual-advertising",
      "name": "GumGum Contextual",
      "category": "Advertising technology",
      "description": "GumGum Contextual is an AI-powered contextual advertising solution that analyzes content, imagery, and signals to deliver privacy-forward, cookie-free targeting across digital environments.",
      "brand": {
        "@id": "https://gumgum.com/#organization"
      },
      "url": "https://gumgum.com/contextual",
      "isRelatedTo": [
        {
          "@id": "https://gumgum.com/#product-mindset-graph"
        },
        {
          "@id": "https://gumgum.com/#product-video-advertising"
        },
        {
          "@id": "https://gumgum.com/#product-ctv-advertising"
        }
      ]
    },
    {
      "@type": "Product",
      "@id": "https://gumgum.com/#product-mindset-graph",
      "name": "Mindset Graph",
      "category": "Audience and insights",
      "description": "Mindset Graph connects contexts, content, and signals to understand consumer mindset, enabling brands to reach people when they are most receptive to advertising.",
      "brand": {
        "@id": "https://gumgum.com/#organization"
      },
      "url": "https://gumgum.com/mindset-graph",
      "isRelatedTo": [
        {
          "@id": "https://gumgum.com/#product-contextual-advertising"
        }
      ]
    },
    {
      "@type": "Product",
      "@id": "https://gumgum.com/#product-video-advertising",
      "name": "Video Advertising Solutions",
      "category": "Video advertising",
      "description": "Video advertising solutions that pair contextual intelligence and mindset data with high-quality video inventory to drive attention and brand outcomes.",
      "brand": {
        "@id": "https://gumgum.com/#organization"
      },
      "isRelatedTo": [
        {
          "@id": "https://gumgum.com/#product-contextual-advertising"
        },
        {
          "@id": "https://gumgum.com/#product-ctv-advertising"
        },
        {
          "@id": "https://gumgum.com/#product-olv-advertising"
        }
      ]
    },
    {
      "@type": "Product",
      "@id": "https://gumgum.com/#product-ctv-advertising",
      "name": "CTV Advertising Solutions",
      "category": "CTV and OTT advertising",
      "description": "CTV and OTT advertising solutions that apply contextual intelligence and attention-based insights to streaming environments.",
      "brand": {
        "@id": "https://gumgum.com/#organization"
      },
      "url": "https://gumgum.com/ctv-advertising",
      "isRelatedTo": [
        {
          "@id": "https://gumgum.com/#product-contextual-advertising"
        },
        {
          "@id": "https://gumgum.com/#product-video-advertising"
        }
      ]
    },
    {
      "@type": "Product",
      "@id": "https://gumgum.com/#product-olv-advertising",
      "name": "OLV Advertising Solutions",
      "category": "Online video advertising",
      "description": "Online video (OLV) advertising solutions that use contextual and mindset signals to reach consumers across web and mobile environments.",
      "brand": {
        "@id": "https://gumgum.com/#organization"
      },
      "url": "https://gumgum.com/olv-advertising",
      "isRelatedTo": [
        {
          "@id": "https://gumgum.com/#product-video-advertising"
        }
      ]
    },
    {
      "@type": "Product",
      "@id": "https://gumgum.com/#product-high-impact-display",
      "name": "High-Impact Display Advertising",
      "category": "Display advertising",
      "description": "High-impact display ad formats that combine premium creative, contextual intelligence, and mindset data to drive stronger engagement and brand impact.",
      "brand": {
        "@id": "https://gumgum.com/#organization"
      },
      "url": "https://gumgum.com/creative",
      "isRelatedTo": [
        {
          "@id": "https://gumgum.com/#product-contextual-advertising"
        }
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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