Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CLinksAction200 links checked, 194 healthy, 6 brokenREVIEW
Broken Links (9)
| Status | URL | Found in | Error |
|---|---|---|---|
| 400 | https://cdn.cookielaw.org | <link> | Bad Request |
| 404 | https://securepubads.g.doubleclick.net | <link> | Not Found |
| 404 | https://fonts.gstatic.com | <link> | Not Found |
| 404 | https://use.typekit.net/af/f4a030/0000000000000000... | <link> | Not Found |
| 404 | https://use.typekit.net/af/f4a030/0000000000000000... | <link> | Not Found |
| 404 | https://widgets.outbrain.com | <link> | Not Found |
| 403 | https://c.amazon-adsystem.com | <link> | Forbidden |
| 403 | https://static.chartbeat.com | <link> | Forbidden |
| 403 | https://cdn.blueconic.net | <link> | Forbidden |
Redirects (4)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://sb.scorecardresearch.com/cs/6035... | https://sb.scorecardresearch.com/cs/6035... | <script> | 0 |
| https://auth.boston.com | https://auth.boston.com | <link> | 0 |
| https://advertising.bostonglobemedia.com... | https://advertising.bostonglobemedia.com... | <a> | 0 |
| https://manage.bostonglobe.com/cs/mc/mya... | https://manage.bostonglobe.com/cs/mc/mya... | <a> | 0 |
COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://www.boston.com/wp-content/uploads/2021/05/186510076_10159660918124365_7556135673917168053_n-609ec93be180c.pngThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
The og:title tag controls the title shown in social sharing previews.
Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.
Learn more ▾ ▴
og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.
Source: Open Graph Protocol
Preview

boston.com
No title set
What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and more on Boston.com.
- twitter:card — summary_large_image
- twitter:title — falling back from <title>
- twitter:description — falling back from og:description
- twitter:image — https://bdc2020.o0bc.com/wp-content/uploads/2021/05/186510076_10159660918124365_7556135673917168053_n-609ec93be180c.png

BOSTON.COM
No title set
What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and more on Boston.com.
- og:title — falling back from <title>
- og:description — What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and...
- og:image — https://www.boston.com/wp-content/uploads/2021/05/186510076_10159660918124365_7556135673917168053_n-609ec93be180c.png
- og:type — website
- og:url — https://www.boston.com/
- og:site_name — Boston.com

No title set
boston.com
- og:title — falling back from <title>
- og:description — What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and...
- og:image — https://www.boston.com/wp-content/uploads/2021/05/186510076_10159660918124365_7556135673917168053_n-609ec93be180c.png
boston.com
No title set
What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and more on Boston.com.

- og:title — falling back from <title>
- og:description — What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and...
- og:image — https://www.boston.com/wp-content/uploads/2021/05/186510076_10159660918124365_7556135673917168053_n-609ec93be180c.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ⚠ | ⚠ | ⚠ | |
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
59/100
Site name appears as
| Page title | Filter Icon | |
| og:site_name | Boston.com | |
| twitter:site | @BostonDotCom | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
20/20og:image + twitter:image set
Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- og:title missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.boston.com/",
"url": "https://www.boston.com",
"name": "Boston.com: Local breaking news, sports, weather, and things to do",
"isPartOf": {
"@id": "https://www.boston.com/#website"
},
"about": {
"@id": "https://www.boston.com/#organization"
},
"datePublished": "2016-10-26T20:00:30Z",
"dateModified": "2026-04-21T19:35:22Z",
"description": "What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and more on Boston.com.",
"breadcrumb": {
"@id": "https://www.boston.com#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.boston.com"
]
}
],
"isAccessibleForFree": true
},
{
"@type": "BreadcrumbList",
"@id": "https://www.boston.com#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.boston.com/#website",
"url": "https://www.boston.com/",
"name": "Boston.com",
"description": "Boston.com",
"publisher": {
"@id": "https://www.boston.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.boston.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "NewsMediaOrganization",
"@id": "https://www.boston.com/#organization",
"name": "Boston.com",
"url": "https://www.boston.com",
"logo": "https://bdc2020.o0bc.com/wp-content/uploads/2021/05/Boston.com-Logo-609cb231cf4d6.png",
"image": {
"@id": "https://www.boston.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/boston",
"https://x.com/BostonDotCom",
"https://www.instagram.com/boston/",
"https://www.youtube.com/channel/UC8IkdxFyPXgw11n4Ew0osHQ"
],
"address": "1 Exchange Place, Boston, MA 02109",
"areaServed": [
"Boston",
"Massachusetts",
"New England"
],
"description": "Boston.com is the region’s leading digital destination for information on all things Boston. Millions of visitors turn to our site for the best coverage of breaking news, things to do, sports, and entertainment in Greater Boston and beyond.",
"email": "tips@boston.com",
"foundingDate": "1995-10-30",
"legalName": "Boston Globe Media Partners",
"location": "Boston",
"masthead": "https://www.boston.com/contact-us/"
}
]
}