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Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
55
GRADE
D
FIX
7
REVIEW
4
PASS
2
INFO
0
Checks
13
2 PASS 4 REVIEW 7 FIX
D
Landmark Structure
Action
1 landmarks
FIX
1 landmarks
Critical::
No <main> landmark found
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Warning::
No <nav> landmark found
Info::
No banner (header) landmark
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Page Structure — as a screen reader sees it
BANNER (missing!) MAIN (missing!) CONTENTINFO footer

Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.

Why this matters

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Learn more ▾

The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.

Source: WAI-ARIA / WCAG 2.4.1

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more ▾

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

F
Heading Hierarchy
Action
39 headings, 3 skip(s)
FIX
39 headings, 3 skip(s)
Critical::
No H1 heading found
Every page should have one H1 that describes the page content.
Warning::
Heading level skipped: H2 → H4 (missing H3)
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Warning::
Heading level skipped: H2 → H4 (missing H3)
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Warning::
Heading level skipped: H2 → H4 (missing H3)
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Warning::
2 empty heading(s)
Empty headings appear in the document outline but provide no information.
  • H4 Industry
  • H4 SEO
  • H4 PPC
  • H4 Analytics
  • H4 Social
  • H4 Local
  • H4 Mobile
  • H4 Video
  • H4 Content
  • H4 Development
  • H4 Opinion
  • H4 Information
  • H4 Follow us
  • H2 (empty)
  • H2 Latest
  • H4 How Interactive Tools Can Bring You More SEO Lead skipped
  • H4 When AI Eats Your Traffic
  • H4 Retail Leaders Weigh AI’s Impact on Discovery
  • H4 Retail Leaders Weigh AI’s Impact on Discovery at eTail Boston
  • H4 Is Perplexity the Next Google?
  • H4 The 9-Level New SEO Game
  • H3 (empty)
  • H2 Resources
  • H4 The 2023 B2B Superpowers Index skipped
  • H4 Data Analytics in Marketing
  • H4 The Third-Party Data Deprecation Playbook
  • H4 Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
  • H4 21 Steps To Email Deliverability Success
  • H4 Email, The Weapon Against Identity Fraud
  • H4 SEO
  • H4 Analytics
  • H4 Digital Marketing
  • H4 Industry
  • H4 Development
  • H4 Content
  • H2 Subscribe to the latest news & insights
  • H4 Information skipped
  • H4 Follow us
  • H4 Powered By

Every page should have one H1 that describes the page content.

Why this matters

No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.

Learn more ▾

The H1 is the document title for assistive tech and a strong signal to search engines about page topic. Pages without one force screen readers to fall back to the <title> attribute or page chrome. Add a single H1 that names the page's primary subject.

Source: WCAG 2.4.6 / Google Search Central

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more ▾

Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more ▾

Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more ▾

Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

Empty headings appear in the document outline but provide no information.

Why this matters

Empty <hN> tags break the document outline — screen-reader users navigating by heading hit dead silence.

Source: WCAG 2.4.6

D
Web Manifest
Action
Valid manifest
FIX
Valid manifest
Warning::
No name or short_name
Add a name field to identify the app.
Info::
192x192 icon present
Info::
Display mode: standalone
PWA Install Criteria Not Installable
Name ✗192×192 icon ✓512×512 icon ✗Start URL ✗Display Mode standalone ✓
Display Mode standalone Theme Color #ffffff Background Color #ffffff Icons 2 icon(s)
D
Dark Mode Support
Action
Theme color only
FIX
Theme color only
Info::
Theme-color present but no dark variant
A theme-color is set but no dark-specific variant was found. The browser toolbar may not adapt for dark mode users.
Got: #445055
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModePartial Dark Mode
color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found ✗Inline @media print Not detected ✗
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
0 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
B
Form Accessibility
2 of 2 controls have issues
REVIEW
2 of 2 controls have issues
Warning::
2 control(s) rely on placeholder only
Placeholder text disappears on focus and is not a reliable label.
Got: <input type="search" name="s">; <input type="search" name="s">
2 controls
0 labeled
2 placeholder only
0 unlabeled
ControlTypeLabelMethod
ssearch(What are you searching for?)placeholder only
ssearch(What are you searching for?)placeholder only

Placeholder text disappears on focus and is not a reliable label.

<input type="search" name="s">; <input type="search" name="s">

Why this matters

Placeholder-only labels disappear when the user starts typing — they must remember what the field was for.

Learn more ▾

Placeholders are NOT labels. They vanish on input, fail color contrast checks (most are gray), and don't satisfy WCAG SC 3.3.2. Always use a real <label> alongside (or aria-labelledby).

Source: WCAG 2.1 SC 3.3.2 / Nielsen Norman

B
Favicon & Branding
7 icon(s) detected
REVIEW
7 icon(s) detected
Info::
favicon.ico present at site root
Info::
HTML icon links detected
Info::
Apple touch icon present
Info::
Multiple icon sizes detected
✓ favicon.ico Present
✓ PNG Icons Present
✓ Apple Touch Present
✗ SVG Favicon Missing
✓ Manifest Icons Present
✓ Multiple Sizes Present
B
Color Contrast (Screenshot)
20 text elements analyzed, 0 fail WCAG AA
REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

20 pass 3 pass AA only
Show all checked elements (20)
ElementRatioRequiredFGBGResult
h2 Latest3.62:13.0:1
#000000
#1F743D
Pass
h2 Resources3.62:13.0:1
#000000
#1F743D
Pass
h2 Subscribe to the lat…3.62:13.0:1
#000000
#1F743D
Pass
title Search Engine Watch21.00:14.5:1
#000000
#FFFFFF
Pass
a Sign up to our Newsl…21.00:14.5:1
#000000
#FFFFFF
Pass
p This site uses cooki…21.00:14.5:1
#000000
#FFFFFF
Pass
a Read More20.77:14.5:1
#000000
#FDFEFD
Pass
a Accept20.82:14.5:1
#000000
#FEFEFE
Pass
a Articles21.00:14.5:1
#000000
#FFFFFF
Pass
a Resources21.00:14.5:1
#000000
#FFFFFF
Pass
a Tech Talks (New!)21.00:14.5:1
#000000
#FFFFFF
Pass
a Industry21.00:14.5:1
#000000
#FFFFFF
Pass
a SEO21.00:14.5:1
#000000
#FFFFFF
Pass
a What is SEO21.00:14.5:1
#000000
#FFFFFF
Pass
a SEO Checklist21.00:14.5:1
#000000
#FFFFFF
Pass
a Search Engines21.00:14.5:1
#000000
#FFFFFF
Pass
a International SEO21.00:14.5:1
#000000
#FFFFFF
Pass
a Google Algorithm Upd…21.00:14.5:1
#000000
#FFFFFF
Pass
a Google Ranking Facto…21.00:14.5:1
#000000
#FFFFFF
Pass
a Content SEO21.00:14.5:1
#000000
#FFFFFF
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

B
Lighthouse Accessibility Audits
Score 86/100 — 3 failing, 13 passed
REVIEW
86

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
How Interactive Tools Can Bring You More SEO Lead div.ab__single > div.ab__content > div.ab__top_content > h4
The 2023 B2B Superpowers Index div.ab__single > div.ab__content > div.ab__top_content > h4

These are opportunities to improve keyboard navigation in your application.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body.home > div.nav > div.nav__logo > a body.home > div.nav > div.nav__logo > a
div.section__ab-col__3 > div.section__ab > div.ab > a.ab__link div.section__ab-col__3 > div.section__ab > div.ab > a.ab__link
div.container > div.row > div.col-md-2 > a.contentive-logo div.container > div.row > div.col-md-2 > a.contentive-logo

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html html

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Background and foreground colors have a sufficient contrast ratio
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●Touch targets have sufficient size and spacing.
●All heading elements contain content.
●Identical links have the same purpose.
○`[accesskey]` values are unique
○`[aria-*]` attributes match their roles
○`button`, `link`, and `menuitem` elements have accessible names
○ARIA attributes are used as specified for the element's role
○Deprecated ARIA roles were not used
○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements use only permitted ARIA attributes
○`[role]`s have all required `[aria-*]` attributes
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○`[role]` values are valid
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○`[aria-*]` attributes have valid values
○`[aria-*]` attributes are valid and not misspelled
○Buttons have an accessible name
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Image elements have `[alt]` attributes
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Form elements have associated labels
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○No element has a `[tabindex]` value greater than 0
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Elements with visible text labels have matching accessible names.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
A+
Alt Text Quality
No images
PASS
No images
Info::
No images on this page
No images on this page.
A
404 Error Page
HTTP 404, custom page
PASS
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
Info::
Navigation links present on 404 page
Info::
Homepage link present on 404 page
Info::
Search form present on 404 page
404 Page Quality ✓ Custom 404 Page
Status Code HTTP 404 ✓Page Title Page not found – Search Engine Watch ✓Custom Styling ✓Navigation ✓Homepage Link ✓Search Form ✓
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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