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Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

52/100

Site name appears as

Page titleMarketing e comunicazione
og:site_nameFamiglia Antichi
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

covers SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://www.antichi.it/#website",
      "url": "https://www.antichi.it/",
      "name": "Famiglia Antichi",
      "inLanguage": "it-IT"
    },
    {
      "@type": "WebPage",
      "@id": "https://www.antichi.it/#webpage",
      "url": "https://www.antichi.it/",
      "name": "Famiglia Antichi — Marketing e comunicazione",
      "description": "Francesca e Fabio Antichi: marketing, strategia, CRO, UX, SEO e advertising. Una storia di famiglia nel digitale, iniziata con Gianfranco e la Olivetti.",
      "inLanguage": "it-IT",
      "isPartOf": {
        "@id": "https://www.antichi.it/#website"
      },
      "about": [
        {
          "@id": "https://www.francescaantichi.it/#francesca"
        },
        {
          "@id": "https://www.fabioantichi.it/#person"
        },
        {
          "@id": "https://www.antichi.it/#gianfranco"
        }
      ]
    },
    {
      "@type": "Person",
      "@id": "https://www.francescaantichi.it/#francesca",
      "name": "Francesca Antichi"
    },
    {
      "@type": "Person",
      "@id": "https://www.fabioantichi.it/#person",
      "name": "Fabio Antichi"
    },
    {
      "@type": "Person",
      "@id": "https://www.antichi.it/#gianfranco",
      "name": "Gianfranco Antichi"
    }
  ]
}
C
Image Optimization
Action
3 issues found across 8 images
REVIEW
3 issues found across 8 images
Warning::
1 images significantly larger than display size
Resizing to display dimensions could save approximately 15 KB.
Got: ~15 KB wasted
Info::
5 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://www.antichi.it/immagini/IFbAIk8fKNs.webp, https://www.antichi.it/immagini/6-lVf6Fmxrg.webp, https://www.antichi.it/immagini/olivetti-cd-550.webp (+2 more).
Info::
3 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.antichi.it/immagini/francesca-antichi.webp, https://www.antichi.it/immagini/fabio-antichi.webp, https://www.antichi.it/immagini/fabio-antichi.webp.
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

antichi.it

Famiglia Antichi — Marketing e comunicazione

Francesca e Fabio Antichi: marketing, strategia, CRO, UX, SEO e advertising. Una storia di famiglia nel digitale, iniziata con Gianfranco e la Olivetti.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

ANTICHI.IT

Famiglia Antichi — Marketing e comunicazione

Francesca e Fabio Antichi: marketing, strategia, CRO, UX, SEO e advertising. Una storia di famiglia nel digitale, iniziata con Gianfranco e la Olivetti.

Preview quality · Facebook A+ · 100/100
  • og:title — Famiglia Antichi — Marketing e comunicazione
  • og:description — Francesca e Fabio Antichi: marketing, strategia, CRO, UX, SEO e advertising. Una storia di famiglia nel digitale, ini...
  • og:image — https://www.antichi.it/immagini/francesca-antichi.webp
  • og:type — website
  • og:url — https://www.antichi.it/
  • og:site_name — Famiglia Antichi

Famiglia Antichi — Marketing e comunicazione

antichi.it

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (152 chars / 150 max)

  • og:title — Famiglia Antichi — Marketing e comunicazione
  • og:description — Francesca e Fabio Antichi: marketing, strategia, CRO, UX, SEO e advertising. Una storia di famiglia nel digitale, ini...
  • og:image — https://www.antichi.it/immagini/francesca-antichi.webp

  • Description will be truncated on LinkedIn (152 chars, max 150)

    → Tighten og:description to ≤150 characters

antichi.it

Famiglia Antichi — Marketing e comunicazione

Francesca e Fabio Antichi: marketing, strategia, CRO, UX, SEO e advertising. Una storia di famiglia nel digitale, iniziata con Gianfranco e la Olivetti.

Preview quality · Slack A+ · 100/100
  • og:title — Famiglia Antichi — Marketing e comunicazione
  • og:description — Francesca e Fabio Antichi: marketing, strategia, CRO, UX, SEO e advertising. Una storia di famiglia nel digitale, ini...
  • og:image — https://www.antichi.it/immagini/francesca-antichi.webp

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 3 schema type(s)
PASS
1 JSON-LD block(s) declaring 3 schema type(s)
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Person (×3), WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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