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https://bmwgroup.com

Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
50
GRADE
F
FIX
7
REVIEW
2
PASS
4
INFO
0
Checks
13
4 PASS 2 REVIEW 7 FIX
F
404 Error Page
Action
HTTP 403, bare page
FIX
HTTP 403, bare page
Warning::
Unexpected status code: HTTP 403
Expected HTTP 404 but received 403. This may confuse search engine crawlers.
Got: HTTP 403
Warning::
Bare server default 404 page
The 404 page has no custom styling. Users hitting a broken link see a generic error with no way to navigate back. Add a custom 404 page with your site navigation and a search bar.
404 Page Quality Default 404 Page
Status Code HTTP 403 ✗Page Title Access Denied ✓Custom Styling ✗Navigation ✗Homepage Link ✗Search Form ✗
F
Favicon & Branding
Action
1 icon(s) detected
FIX
1 icon(s) detected
Warning::
No favicon.ico at site root
Some older browsers, bookmark tools, and RSS readers look for /favicon.ico. Add one as a fallback.
Info::
HTML icon links detected
Info::
No apple-touch-icon detected
iOS devices use this when users add your site to their home screen. Add <link rel='apple-touch-icon' sizes='180x180' href='/apple-touch-icon.png'>.
✗ favicon.ico Missing
✓ PNG Icons Present
✗ Apple Touch Missing
✗ SVG Favicon Missing
✗ Manifest Icons Missing
✗ Multiple Sizes Missing
D
Web Manifest
Action
Not found
FIX
Not found
Info::
No web manifest found
No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

D
Dark Mode Support
Action
No dark mode signals
FIX
No dark mode signals
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModeNo Dark Mode Detected
color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found ✗Inline @media print Not detected ✗
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
0 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
B
Landmark Structure
3 landmarks
REVIEW
3 landmarks
Info::
<main> landmark present
Warning::
No <nav> landmark found
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Page Structure — as a screen reader sees it
BANNER header MAIN CONTENTINFO footer

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more ▾

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

C
Color Contrast (Screenshot)
Action
20 text elements analyzed, 20 fail WCAG AA
REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

0 pass 20 fail WCAG AA
h2 BMW Group Report 2025
1.12:1
#000000
on
#120F28
needs 3.0:1 (large text)
24px · bottom of viewport
h2 BMW Group Annual Conference 2026
1.12:1
#000000
on
#120F28
needs 3.0:1 (large text)
24px · bottom of viewport
h2 BMW Shares
1.12:1
#000000
on
#120F28
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Annual General Meeting 2025
1.12:1
#000000
on
#120F28
needs 3.0:1 (large text)
24px · bottom of viewport
title BMW Group
1.12:1
#000000
on
#160E21
needs 4.5:1 (normal text)
16px · top of page (header area)
span Skip to main content
1.32:1
#000000
on
#24202E
needs 4.5:1 (normal text)
16px · top of page (header area)
button The Company BMW Group
1.99:1
#000000
on
#3C3F47
needs 4.5:1 (normal text)
16px · top of page (header area)
button Innovation
2.82:1
#000000
on
#50565B
needs 4.5:1 (normal text)
16px · top of page (header area)
button Responsibility & Sustainability
2.90:1
#000000
on
#51585D
needs 4.5:1 (normal text)
16px · above the fold
button Investor Relations
3.57:1
#000000
on
#60656A
needs 4.5:1 (normal text)
16px · above the fold
a News
2.07:1
#000000
on
#3B424D
needs 4.5:1 (normal text)
16px · above the fold · over background image/gradient
a Media
1.14:1
#000000
on
#0E1329
needs 4.5:1 (normal text)
16px · above the fold
a Careers
1.15:1
#000000
on
#0F132A
needs 4.5:1 (normal text)
16px · above the fold
span Search
1.15:1
#000000
on
#0F132A
needs 4.5:1 (normal text)
16px · above the fold
button The Company BMW Group
1.15:1
#000000
on
#0F132A
needs 4.5:1 (normal text)
16px · above the fold
button Innovation
1.15:1
#000000
on
#0F132A
needs 4.5:1 (normal text)
16px · above the fold
button Responsibility & Sustainability
1.15:1
#000000
on
#0F132A
needs 4.5:1 (normal text)
16px · above the fold
button Investor Relations
1.15:1
#000000
on
#0F132A
needs 4.5:1 (normal text)
16px · mid-page
a News
1.09:1
#000000
on
#130A1E
needs 4.5:1 (normal text)
16px · mid-page
a Media
1.09:1
#000000
on
#130A1E
needs 4.5:1 (normal text)
16px · mid-page

1 contrast failures on background images/gradients

These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.

Show all checked elements (20)
ElementRatioRequiredFGBGResult
h2 BMW Group Report 202…1.12:13.0:1
#000000
#120F28
Fail
h2 BMW Group Annual Con…1.12:13.0:1
#000000
#120F28
Fail
h2 BMW Shares1.12:13.0:1
#000000
#120F28
Fail
h2 Annual General Meeti…1.12:13.0:1
#000000
#120F28
Fail
title BMW Group1.12:14.5:1
#000000
#160E21
Fail
span Skip to main content1.32:14.5:1
#000000
#24202E
Fail
button The Company BMW Grou…1.99:14.5:1
#000000
#3C3F47
Fail
button Innovation2.82:14.5:1
#000000
#50565B
Fail
button Responsibility & Sus…2.90:14.5:1
#000000
#51585D
Fail
button Investor Relations3.57:14.5:1
#000000
#60656A
Fail
a News2.07:14.5:1
#000000
#3B424D
Fail
a Media1.14:14.5:1
#000000
#0E1329
Fail
a Careers1.15:14.5:1
#000000
#0F132A
Fail
span Search1.15:14.5:1
#000000
#0F132A
Fail
button The Company BMW Grou…1.15:14.5:1
#000000
#0F132A
Fail
button Innovation1.15:14.5:1
#000000
#0F132A
Fail
button Responsibility & Sus…1.15:14.5:1
#000000
#0F132A
Fail
button Investor Relations1.15:14.5:1
#000000
#0F132A
Fail
a News1.09:14.5:1
#000000
#130A1E
Fail
a Media1.09:14.5:1
#000000
#130A1E
Fail

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

A+
Heading Hierarchy
24 headings
PASS
24 headings
Info::
Single H1 present
  • H1 The new BMW i3: The second Neue Klasse model.
  • H2 This is the BMW Group.
  • H2 BMW Group Report 2025
  • H2 BMW Group Annual Conference 2026
  • H2 BMW Shares
  • H2 Annual General Meeting 2025
  • H2 Innovation at the BMW Group.
  • H2 Into a sustainable future.
  • H2 BMW Group Livestreams.
  • H2 All press releases in one place.
  • H2 Experience the BMW Group now.
  • H2 BMW Group plants.
  • H2 BMW Welt and BMW Museum.
  • H2 BMW Group Classic.
  • H2 Join the BMW Group.
  • H2 Our brands.
  • H2 BMW
  • H2 MINI
  • H2 Rolls-Royce
  • H2 BMW Motorrad
  • H2 Our Business Fields.
  • H2 Alphabet
  • H2 BMW Financial Services
  • H2 Designworks
A
Alt Text Quality
All 46 images OK
PASS
All 46 images OK
Info::
8 image(s) with alt text over 125 characters
Info::
38 image(s) with good alt text
46 images 38 good alt text
IssueCount
too long8 image(s)
A+
Form Accessibility
All 1 controls labeled
PASS
All 1 controls labeled
Info::
1 control(s) properly labeled
1 controls
1 labeled
0 placeholder only
0 unlabeled
ControlTypeLabelMethod
#search-input-1149181907textarea What would you like to know?aria-label
A
Lighthouse Accessibility Audits
Score 91/100 — 3 failing, 23 passed
PASS
91

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
pause div.ticker > div.grp-ticker > div.grp-ticker__pagination > a.grp-ticker__pause

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#teaserbase-fa32ce8b52 > div.cmp-teaser__image-area > div.grp-teaserstage__video > button.grp-teaser-video__button div#teaserbase-fa32ce8b52 > div.cmp-teaser__image-area > div.grp-teaserstage__video > button.grp-teaser-video__button

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
LEARN MORE div.cmp-teaser__content > div.cmp-teaser__title-wrapper > div.button > a.cmp-button
COMPANY Design Premiere of the new BMW i3. div#2096883259 > div.teaserhighlight > div#teaserbase-e9cce48c57 > a.cmp-teaser__link
BMW Group Report 2025 EXPLORE NOW div.grp-slider__item > div.teasertext > div#teaserbase-ffbd2f0589 > a.cmp-teaser__link
SEE ALL PRESS RELEASES div.grp-ticker__cta-area > div.cta > div > a.cmp-button
TO BMW GROUP PLANTS div.grp-teaserstory__right-side > div.grp-teaserstory__right-side-text-container > div.button > a.cmp-button
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Image elements have `[alt]` attributes
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Background and foreground colors have a sufficient contrast ratio
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links have a discernible name
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●Heading elements appear in a sequentially-descending order
●Document has a main landmark.
●Deprecated ARIA roles were not used
●Identical links have the same purpose.
○`[accesskey]` values are unique
○`button`, `link`, and `menuitem` elements have accessible names
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Links are distinguishable without relying on color.
○Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
○List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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