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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
90
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.hubspot.com/hubfs/assets/hubspot.com/homepage/hero-backgrounds-2025/HS_Full_Bleed_1.jpg
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://www.hubspot.com/hubfs/assets/hubspot.com/homepage/hero-backgrounds-2025/HS_Full_Bleed_1.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

hubspot.net

HubSpot | Software & Tools for your Business - Homepage

HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — HubSpot | Software & Tools for your Business - Homepage
  • twitter:description — HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow yo...
  • twitter:image — https://www.hubspot.com/hubfs/assets/hubspot.com/homepage/hero-backgrounds-2025/HS_Full_Bleed_1.jpg

HUBSPOT.NET

HubSpot | Software & Tools for your Business - Homepage

HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.

Preview quality · Facebook C · 70/100
  • og:title — HubSpot | Software & Tools for your Business - Homepage
  • og:description — HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow yo...
  • og:image — https://www.hubspot.com/hubfs/assets/hubspot.com/homepage/hero-backgrounds-2025/HS_Full_Bleed_1.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.hubspot.com
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

HubSpot | Software & Tools for your Business - Homepage

hubspot.net

Preview quality · LinkedIn A+ · 100/100
  • og:title — HubSpot | Software & Tools for your Business - Homepage
  • og:description — HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow yo...
  • og:image — https://www.hubspot.com/hubfs/assets/hubspot.com/homepage/hero-backgrounds-2025/HS_Full_Bleed_1.jpg

hubspot.net

HubSpot | Software & Tools for your Business - Homepage

HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.

Preview quality · Slack A+ · 100/100
  • og:title — HubSpot | Software & Tools for your Business - Homepage
  • og:description — HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow yo...
  • og:image — https://www.hubspot.com/hubfs/assets/hubspot.com/homepage/hero-backgrounds-2025/HS_Full_Bleed_1.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

62/100

Site name appears as

Page titleFull (Color)
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://www.hubspot.com/#organization",
      "name": "HubSpot",
      "url": "https://www.hubspot.com",
      "logo": "https://www.hubspot.com/hubfs/HubSpot_Logos/HSLogo_color.svg",
      "sameAs": [
        "https://www.wikidata.org/wiki/Q5926631",
        "https://en.wikipedia.org/wiki/HubSpot",
        "https://www.linkedin.com/company/hubspot",
        "https://x.com/HubSpot",
        "https://www.instagram.com/hubspot/",
        "https://www.facebook.com/hubspot/",
        "https://www.tiktok.com/@HubSpot"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.hubspot.com/#website",
      "url": "https://www.hubspot.com/",
      "name": "HubSpot",
      "inLanguage": "en-US",
      "publisher": {
        "@id": "https://www.hubspot.com/#organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://www.hubspot.com/#homepage",
      "url": "https://www.hubspot.com/",
      "name": "HubSpot | Software & Tools for your Business - Homepage",
      "inLanguage": "en-US",
      "isPartOf": {
        "@id": "https://www.hubspot.com/#website"
      },
      "about": {
        "@id": "https://www.hubspot.com/#platform"
      },
      "workTranslation": [
        {
          "@id": "https://www.hubspot.de/#homepage"
        },
        {
          "@id": "https://www.hubspot.fr/#homepage"
        },
        {
          "@id": "https://www.hubspot.es/#homepage"
        },
        {
          "@id": "https://br.hubspot.com/#homepage"
        },
        {
          "@id": "https://www.hubspot.jp/#homepage"
        }
      ]
    },
    {
      "@type": [
        "Product",
        "SoftwareApplication"
      ],
      "@id": "https://www.hubspot.com/#platform",
      "name": "HubSpot Customer Platform",
      "description": "HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.",
      "inLanguage": "en-US",
      "applicationCategory": "Business software",
      "operatingSystem": "Web",
      "url": "https://www.hubspot.com/",
      "brand": {
        "@id": "https://www.hubspot.com/#organization"
      },
      "hasPart": [
        {
          "@id": "https://www.hubspot.com/products/marketing#product"
        },
        {
          "@id": "https://www.hubspot.com/products/sales#product"
        },
        {
          "@id": "https://www.hubspot.com/products/service#product"
        },
        {
          "@id": "https://www.hubspot.com/products/content#product"
        },
        {
          "@id": "https://www.hubspot.com/products/data#product"
        },
        {
          "@id": "https://www.hubspot.com/products/commerce#product"
        },
        {
          "@id": "https://www.hubspot.com/products/crm#product"
        }
      ],
      "workTranslation": [
        {
          "@id": "https://www.hubspot.de/#platform"
        },
        {
          "@id": "https://www.hubspot.fr/#platform"
        },
        {
          "@id": "https://www.hubspot.es/#platform"
        },
        {
          "@id": "https://br.hubspot.com/#platform"
        },
        {
          "@id": "https://www.hubspot.jp/#platform"
        }
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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