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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
78
GRADE
C
FIX
2
REVIEW
2
PASS
1
INFO
0
Checks
5
1 PASS 2 REVIEW 2 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

36/100

Site name appears as

Page titleÍcone de recusa de opções de privacidade
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is long (68 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 68 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 68 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

No image set

microsoft.com

Microsoft: IA, nuvem, produtividade, computação, jogos e aplicativos

Explore os produtos e serviços da Microsoft e conte com o suporte para uso doméstico ou empresarial. Compre Microsoft 365, Copilot, Teams, Xbox, Windows, Azure e muito mais.

Preview quality · Twitter/X C · 65/100
  • twitter:card — summary
  • twitter:title — Microsoft: IA, nuvem, produtividade, computação, jogos e aplicativos
  • twitter:description — Explore os produtos e serviços da Microsoft e conte com o suporte para uso doméstico ou empresarial. Compre Microsoft...
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

MICROSOFT.COM

Microsoft: IA, nuvem, produtividade, computação, jogos e aplicativos

Explore os produtos e serviços da Microsoft e conte com o suporte para uso doméstico ou empresarial. Compre Microsoft 365, Copilot, Teams, Xbox, Windows, Azure e muito mais.

Preview quality · Facebook F · 40/100

Title will be truncated (70 chars / 60 max)

Description will be truncated (176 chars / 155 max)

  • og:title — Microsoft: IA, nuvem, produtividade, computação, jogos e aplicativos
  • og:description — Explore os produtos e serviços da Microsoft e conte com o suporte para uso doméstico ou empresarial. Compre Microsoft...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.microsoft.com/pt-br
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (70 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (176 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Microsoft: IA, nuvem, produtividade, computação, jogos e aplicativos

microsoft.com

Preview quality · LinkedIn D · 60/100

Description will be truncated (176 chars / 150 max)

  • og:title — Microsoft: IA, nuvem, produtividade, computação, jogos e aplicativos
  • og:description — Explore os produtos e serviços da Microsoft e conte com o suporte para uso doméstico ou empresarial. Compre Microsoft...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (176 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

microsoft.com

Microsoft: IA, nuvem, produtividade, computação, jogos e aplicativos

Explore os produtos e serviços da Microsoft e conte com o suporte para uso doméstico ou empresarial. Compre Microsoft 365, Copilot, Teams, Xbox, Windows, Azure e muito mais.

Preview quality · Slack B · 80/100
  • og:title — Microsoft: IA, nuvem, produtividade, computação, jogos e aplicativos
  • og:description — Explore os produtos e serviços da Microsoft e conte com o suporte para uso doméstico ou empresarial. Compre Microsoft...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 61/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: "Syntax error at index 383: invalid char\n\n\tom/microsoftbr/\"]\n };\n\t...............................^\n"

JSON parse error: "Syntax error at index 383: invalid char\n\n\tom/microsoftbr/\"]\n };\n\t...............................^\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: "Syntax error at index 383: invalid char\n\n\tom/microsoftbr/\"]\n };\n\t...............................^\n"
{
                "@context": "https://schema.org",
                "@type": "Organization",
                "name": "Microsoft",
                "url": "https://www.microsoft.com/",
                "sameAs":["https://www.facebook.com/MSFTBrasil","https://twitter.com/microsoftbr","https://www.youtube.com/user/MicrosoftBrasil","https://www.instagram.com/microsoftbr/"]
            };
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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