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https://uwa.edu.au

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
89
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Image SEO
27 images, 12 descriptive filenames
REVIEW
27 images, 12 descriptive filenames
Warning::
56% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
12 descriptive
15 hash-based
0 generic
27 total
FilenameQualityAltIssues
81f1977cf56e4dc8a88707152cd845d3hash✓1
Current: 81f1977cf56e4dc8a88707152cd845d3
Suggested: content.jpg
67aa38a8b145497e9c5b4bacf017be10hash✓1
Current: 67aa38a8b145497e9c5b4bacf017be10
Suggested: content.jpg
96eaa7241b4043a9be5042dc4631259ahash✓1
Current: 96eaa7241b4043a9be5042dc4631259a
Suggested: content.jpg
aefa75d4728e4f74a25d3484da5cb744hash✓1
Current: aefa75d4728e4f74a25d3484da5cb744
Suggested: content.jpg
6dff02a3ee214701bcc3fff57d8ffa76hash✓1
Current: 6dff02a3ee214701bcc3fff57d8ffa76
Suggested: content.jpg
99411f3b5ddb4386947a53a934027568hash✓1
Current: 99411f3b5ddb4386947a53a934027568
Suggested: content.jpg
0dbf6933282940fa86910d1015bf4b7ahash✓1
Current: 0dbf6933282940fa86910d1015bf4b7a
Suggested: content.jpg
1f5717bf71a14c26911de031749e8daahash✓1
Current: 1f5717bf71a14c26911de031749e8daa
Suggested: content.jpg
e58cb5f756414e6986e16672c119a1a3hash✓1
Current: e58cb5f756414e6986e16672c119a1a3
Suggested: content.jpg
14f59778231747eabdc3af72ebb05c7chash✓1
Current: 14f59778231747eabdc3af72ebb05c7c
Suggested: content.jpg
fe78288b0ea4480d90c172449ef211cfhash✓1
Current: fe78288b0ea4480d90c172449ef211cf
Suggested: content.jpg
dab1c669656145589c515b1baa385e8ehash✓1
Current: dab1c669656145589c515b1baa385e8e
Suggested: content.jpg
9b65f98cb81a4d1eb977220f7b5907cahash✓1
Current: 9b65f98cb81a4d1eb977220f7b5907ca
Suggested: content.jpg
99b6a2750b42423dba3f07f52a68c085hash✓1
Current: 99b6a2750b42423dba3f07f52a68c085
Suggested: content.jpg
2dd95e00ff0c4d4283870c4ef7892f6bhash✓1
Current: 2dd95e00ff0c4d4283870c4ef7892f6b
Suggested: content.jpg

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.uwa.edu.au/home
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://uwa.edu.au Canonical https://www.uwa.edu.au/home Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 10 chars
PASS
Title: 10 chars
Info::
Page title is set
Got: Home | UWA
Warning::
Title is only 10 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Home | UWA"

10 characters Too short
Title: Home | UWA
H1: The University of Western Australia
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
1202 words, Difficult
PASS
1202 words, Difficult
Info::
Page has 1202 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 14)
1202 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 14

Text-to-HTML Ratio

3% text 97% HTML

8 KB / 228 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • moderate

    LocalBusiness

    Page describes a local business (address element) — add LocalBusiness schema

    Eligible for the local pack and Google Maps results

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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