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https://bangkokpost.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
82
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Structured Data
3 JSON-LD block(s) found — some improvements recommended.
REVIEW
3 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
3 JSON-LD blocks found
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
5 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "WebSite",
  "name": "Bangkok Post",
  "url": "https://www.bangkokpost.com/",
  "potentialAction": {
    "@type": "SearchAction",
    "name": "Bangkok Post Search",
    "target": "https://search.bangkokpost.com/search/result?category=all&&q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
Block 2 : Organization
9 properties Valid
{
  "@context": "https://schema.org",
  "@id": "https://www.bangkokpost.com/#organization",
  "@type": "Organization",
  "name": "Bangkok Post",
  "url": "https://www.bangkokpost.com",
  "logo": {
    "@context": "http://schema.org",
    "@type": "ImageObject",
    "url": "https://static.bangkokpost.com/v3/assets/images/logo/logo-bangkokpost.png",
    "width": 604,
    "height": 111
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "136 Sunthorn Kosa Road, Klong Toey",
    "addressLocality": "Bangkok",
    "postalCode": "10110",
    "addressRegion": "TH",
    "addressCountry": "TH"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+662-616-4000",
    "contactType": "customer service",
    "email": "webmaster@bangkokpost.co.th"
  },
  "sameAs": [
    "https://www.facebook.com/bangkokpost",
    "https://www.instagram.com/bangkokpost_official",
    "https://twitter.com/bangkokpostnews",
    "https://www.youtube.com/@BangkokPostOfficial",
    "https://www.tiktok.com/@bangkokpost.official?_t=8hVWvAnjW3c&_r=1"
  ]
}
Block 3 : WebPage
10 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "url": "https://www.bangkokpost.com",
  "name": "Bangkok Post Homepage",
  "description": "The world’s window on Thailand  Breaking news, Thailand news, Latest news, World news",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://www.bangkokpost.com"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Bangkok Post Public Company Limited",
    "logo": {
      "@type": "ImageObject",
      "url": "https://static.bangkokpost.com/v3/assets/images/logo/logo-postgroup.png",
      "width": 498,
      "height": 83
    }
  },
  "image": {
    "@type": "ImageObject",
    "url": "https://static.bangkokpost.com/v3/assets/images/logo/logo-bangkokpost.png",
    "width": 604,
    "height": 111
  },
  "breadcrumb": {
    "@type": "BreadcrumbList",
    "name": "Bangkok Post Homepage",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Home",
        "item": "https://www.bangkokpost.com"
      }
    ]
  },
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://search.bangkokpost.com/search/result?category=all&&q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

80/100

Site name appears as

Page titleBreaking news, Thailand news, Latest news, World news
og:site_namehttps://www.bangkokpost.com
twitter:site@BangkokPostNews
Organization.nameBangkok Post

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://static.bangkokpost.com/v3/assets/images/img-default_600.jpg
Info::
og:title is long (101 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 101 chars Expected: 25–60 chars
URL: https://static.bangkokpost.com/v3/assets/images/img-default_600.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 101 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

bangkokpost.com

Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news

Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news

Preview quality · Twitter/X A+ · 95/100

Title will be truncated (103 chars / 70 max)

  • twitter:card — summary_large_image
  • twitter:title — Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news
  • twitter:description — Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news
  • twitter:image — https://static.bangkokpost.com/v3/assets/images/img-default_600.jpg

  • Title will be truncated on Twitter/X (103 chars, max 70)

    → Shorten the title to ≤70 characters

BANGKOKPOST.COM

Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news

Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news

Preview quality · Facebook A+ · 95/100

Title will be truncated (103 chars / 60 max)

  • og:title — Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news
  • og:description — Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news
  • og:image — https://static.bangkokpost.com/v3/assets/images/img-default_600.jpg
  • og:type — article
  • og:url — https://www.bangkokpost.com
  • og:site_name — https://www.bangkokpost.com

  • Title will be truncated on Facebook (103 chars, max 60)

    → Shorten og:title to ≤60 characters

Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news

bangkokpost.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news
  • og:description — Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news
  • og:image — https://static.bangkokpost.com/v3/assets/images/img-default_600.jpg

bangkokpost.com

Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news

Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news

Preview quality · Slack A+ · 100/100
  • og:title — Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news
  • og:description — Bangkok Post - The world’s window in Thailand | Breaking news, Thailand news, Latest news, World news
  • og:image — https://static.bangkokpost.com/v3/assets/images/img-default_600.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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