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https://ku.dk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

46/100

Site name appears as

Page titleKøbenhavns Universitet
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

ku.dk

Københavns Universitet - Københavns Universitet

Københavns Universitet er med cirka 40.000 studerende og 9.000 medarbejdere en af Nordens største forsknings- og uddannelsesinstitutioner.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

KU.DK

Københavns Universitet - Københavns Universitet

Københavns Universitet er med cirka 40.000 studerende og 9.000 medarbejdere en af Nordens største forsknings- og uddannelsesinstitutioner.

Preview quality · Facebook C · 70/100
  • og:title — Københavns Universitet - Københavns Universitet
  • og:description — Københavns Universitet er med cirka 40.000 studerende og 9.000 medarbejdere en af Nordens største forsknings- og udda...
  • og:image — https://www.ku.dk/fileadmin/_processed_/b/f/csm_Soendre_Campus_humaniora_050_c21ed95775.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.ku.dk
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Københavns Universitet - Københavns Universitet

ku.dk

Preview quality · LinkedIn A+ · 100/100
  • og:title — Københavns Universitet - Københavns Universitet
  • og:description — Københavns Universitet er med cirka 40.000 studerende og 9.000 medarbejdere en af Nordens største forsknings- og udda...
  • og:image — https://www.ku.dk/fileadmin/_processed_/b/f/csm_Soendre_Campus_humaniora_050_c21ed95775.jpg

ku.dk

Københavns Universitet - Københavns Universitet

Københavns Universitet er med cirka 40.000 studerende og 9.000 medarbejdere en af Nordens største forsknings- og uddannelsesinstitutioner.

Preview quality · Slack A+ · 100/100
  • og:title — Københavns Universitet - Københavns Universitet
  • og:description — Københavns Universitet er med cirka 40.000 studerende og 9.000 medarbejdere en af Nordens største forsknings- og udda...
  • og:image — https://www.ku.dk/fileadmin/_processed_/b/f/csm_Soendre_Campus_humaniora_050_c21ed95775.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 80/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https:\\/\\/www.sche\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https:\\/\\/www.sche\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebSite
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https:\\/\\/www.sche\n\t^...............................\n"
[
  {
    "@context": "https:\/\/www.schema.org",
    "@type": "WebSite",
    "url": "https:\/\/www.ku.dk",
    "name": "K\u00f8benhavns Universitet"
  },
  {
    "@context": "https:\/\/www.schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "item": {
          "@id": "https:\/\/www.ku.dk\/",
          "name": "K\u00f8benhavns Universitet"
        }
      }
    ]
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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