Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BLinks200 links checked, 196 healthy, 4 brokenREVIEW
Broken Links (4)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://fonts.googleapis.com | <link> | Not Found |
| 404 | https://fonts.gstatic.com | <link> | Not Found |
| 404 | https://securepubads.g.doubleclick.net | <link> | Not Found |
| 404 | https://www.googletagmanager.com/ | <link> | Not Found |
Redirects (20)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://eluniverso.com/ultimas-noticias | https://eluniverso.com/ultimas-noticias | <a> | 0 |
| https://eluniverso.com/noticias | https://eluniverso.com/noticias | <a> | 0 |
| https://eluniverso.com/opinion | https://eluniverso.com/opinion | <a> | 0 |
| https://eluniverso.com/guayaquil | https://eluniverso.com/guayaquil | <a> | 0 |
| https://eluniverso.com/deportes | https://eluniverso.com/deportes | <a> | 0 |
| https://eluniverso.com/entretenimiento | https://eluniverso.com/entretenimiento | <a> | 0 |
| https://eluniverso.com/larevista | https://eluniverso.com/larevista | <a> | 0 |
| https://eluniverso.com/quito | https://eluniverso.com/quito | <a> | 0 |
| https://eluniverso.com/guayaquil/comunid... | https://eluniverso.com/guayaquil/comunid... | <a> | 0 |
| https://eluniverso.com/noticias/ecuador | https://eluniverso.com/noticias/ecuador | <a> | 0 |
| https://eluniverso.com/noticias/segurida... | https://eluniverso.com/noticias/segurida... | <a> | 0 |
| https://eluniverso.com/noticias/politica | https://eluniverso.com/noticias/politica | <a> | 0 |
| https://eluniverso.com/deportes/futbol | https://eluniverso.com/deportes/futbol | <a> | 0 |
| https://eluniverso.com/temas/liga-campeo... | https://eluniverso.com/temas/liga-campeo... | <a> | 0 |
| https://eluniverso.com/larevista/ecologi... | https://eluniverso.com/larevista/ecologi... | <a> | 0 |
| https://eluniverso.com/temas/fauna | https://eluniverso.com/temas/fauna | <a> | 0 |
| https://eluniverso.com/noticias/economia | https://eluniverso.com/noticias/economia | <a> | 0 |
| https://eluniverso.com/larevista/cuerpo-... | https://eluniverso.com/larevista/cuerpo-... | <a> | 0 |
| https://eluniverso.com/temas/fiscalia-0 | https://eluniverso.com/temas/fiscalia-0 | <a> | 0 |
| https://eluniverso.com/temas/relaciones-... | https://eluniverso.com/temas/relaciones-... | <a> | 0 |
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://www.eluniverso.com/pf/pf/resources/images/el-universo-meta-logo.jpg?d=911The og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
eluniverso.com
El Universo | Noticias de Ecuador y del mundo
Lo último de las noticias de Ecuador en El Universo, encuentra noticias del mundo, noticias nacionales, opinión, política, economía, deportes, entretenimiento, Guayaquil, Quito y Cuenca.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — El Universo | Noticias de Ecuador y del mundo
- twitter:description — Lo último de las noticias de Ecuador en El Universo, encuentra noticias del mundo, noticias nacionales, opinión, polí...
- twitter:image — https://www.eluniverso.com/pf/pf/resources/images/el-universo-meta-logo.jpg?d=911
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
ELUNIVERSO.COM
El Universo | Noticias de Ecuador y del mundo
Lo último de las noticias de Ecuador en El Universo, encuentra noticias del mundo, noticias nacionales, opinión, política, economía, deportes, entretenimiento, Guayaquil, Quito y Cuenca.
Description will be truncated (190 chars / 155 max)
- og:title — El Universo | Noticias de Ecuador y del mundo
- og:description — Lo último de las noticias de Ecuador en El Universo, encuentra noticias del mundo, noticias nacionales, opinión, polí...
- og:image — https://www.eluniverso.com/pf/pf/resources/images/el-universo-meta-logo.jpg?d=911
- og:type — website
- og:url — https://www.eluniverso.com/
- og:site_name — El Universo
Description will be truncated on Facebook (190 chars, max 155)
→ Tighten og:description to ≤155 characters
El Universo | Noticias de Ecuador y del mundo
eluniverso.com
Description will be truncated (190 chars / 150 max)
- og:title — El Universo | Noticias de Ecuador y del mundo
- og:description — Lo último de las noticias de Ecuador en El Universo, encuentra noticias del mundo, noticias nacionales, opinión, polí...
- og:image — https://www.eluniverso.com/pf/pf/resources/images/el-universo-meta-logo.jpg?d=911
Description will be truncated on LinkedIn (190 chars, max 150)
→ Tighten og:description to ≤150 characters
eluniverso.com
El Universo | Noticias de Ecuador y del mundo
Lo último de las noticias de Ecuador en El Universo, encuentra noticias del mundo, noticias nacionales, opinión, política, economía, deportes, entretenimiento, Guayaquil, Quito y Cuenca.
- og:title — El Universo | Noticias de Ecuador y del mundo
- og:description — Lo último de las noticias de Ecuador en El Universo, encuentra noticias del mundo, noticias nacionales, opinión, polí...
- og:image — https://www.eluniverso.com/pf/pf/resources/images/el-universo-meta-logo.jpg?d=911
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
59/100
Site name appears as
| Page title | buscar | |
| og:site_name | El Universo | |
| twitter:site | @eluniversocom | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
20/20og:image + twitter:image set
Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AStructured Data1 JSON-LD block(s) found — structured data is well configured.PASS
The "name" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.eluniverso.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.eluniverso.com/resultados?search={search_term_string}",
"query-input": "required name=search_term_string"
}
}