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https://utoronto.ca

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
97
GRADE
A+
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleUniversity of Toronto
og:site_nameUniversity of Toronto
twitter:site@uoft
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (21 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 21 chars Expected: 25–60 chars
URL: 21 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

utoronto.ca

University of Toronto

The University of Toronto is a globally top-ranked public research university in Toronto, Ontario, Canada.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — University of Toronto
  • twitter:description — The University of Toronto is a globally top-ranked public research university in Toronto, Ontario, Canada.
  • twitter:image — https://www.utoronto.ca/sites/default/files/2025-07/UofT-st-george-campus.jpg

UTORONTO.CA

University of Toronto

The University of Toronto is a globally top-ranked public research university in Toronto, Ontario, Canada.

Preview quality · Facebook A+ · 100/100
  • og:title — University of Toronto
  • og:description — The University of Toronto is a globally top-ranked public research university in Toronto, Ontario, Canada.
  • og:image — https://www.utoronto.ca/sites/default/files/2025-07/UofT-st-george-campus.jpg
  • og:type — website
  • og:url — https://www.utoronto.ca/
  • og:site_name — University of Toronto

  • og:image is below recommended size (1109×740)

    → Upload an image ≥1200×630 for the large preview card

University of Toronto

utoronto.ca

Preview quality · LinkedIn A+ · 100/100
  • og:title — University of Toronto
  • og:description — The University of Toronto is a globally top-ranked public research university in Toronto, Ontario, Canada.
  • og:image — https://www.utoronto.ca/sites/default/files/2025-07/UofT-st-george-campus.jpg

utoronto.ca

University of Toronto

The University of Toronto is a globally top-ranked public research university in Toronto, Ontario, Canada.

Preview quality · Slack A+ · 100/100
  • og:title — University of Toronto
  • og:description — The University of Toronto is a globally top-ranked public research university in Toronto, Ontario, Canada.
  • og:image — https://www.utoronto.ca/sites/default/files/2025-07/UofT-st-george-campus.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "EducationalOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : EducationalOrganization
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "EducationalOrganization",
      "additionalType": "CollegeOrUniversity",
      "@id": "https://www.utoronto.ca/",
      "sameAs": [
        "https://en.wikipedia.org/wiki/University_of_Toronto",
        "https://x.com/uoft",
        "https://www.facebook.com/universitytoronto",
        "https://www.instagram.com/uoft/",
        "https://www.youtube.com/user/universitytoronto",
        "https://www.linkedin.com/school/university-of-toronto/",
        "https://www.tiktok.com/@uoft",
        "https://bsky.app/profile/utoronto.ca",
        "https://www.threads.com/@uoft"
      ],
      "description": "The University of Toronto is a globally top-ranked public research university in Toronto, Ontario, Canada.",
      "url": "https://www.utoronto.ca/",
      "name": "University of Toronto",
      "telephone": "+1-416-978-2011",
      "image": {
        "@type": "ImageObject",
        "representativeOfPage": "True",
        "url": "https://www.utoronto.ca/sites/default/files/2025-07/UofT-st-george-campus.jpg",
        "width": "1109",
        "height": "740"
      },
      "logo": {
        "@type": "ImageObject",
        "representativeOfPage": "True",
        "url": "https://www.utoronto.ca/sites/default/files/2022-02/meta-image-uoft_2.jpg",
        "width": "1200",
        "height": "627"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "43.66371",
        "longitude": "-79.39582"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "27 King\u0027s College Circle",
        "addressLocality": "Toronto",
        "addressRegion": "ON",
        "postalCode": "M5S 1A1",
        "addressCountry": "CA"
      }
    },
    {
      "@type": "WebSite",
      "name": "University of Toronto",
      "url": "https://www.utoronto.ca/",
      "potentialAction": {
        "@type": "SearchAction",
        "query": "https://www.utoronto.ca/search?query={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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