Skip to content
https://about.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
81
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

51/100

Site name appears as

Page titlePeople Inc. - America's Largest Digital & Print Publisher
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

about.com

People Inc. - America's Largest Digital & Print Publisher

People Inc. is America’s largest digital and print publisher. Learn about career opportunities, leadership, and advertising solutions across our trusted brands

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

ABOUT.COM

People Inc. - America's Largest Digital & Print Publisher

People Inc. is America’s largest digital and print publisher. Learn about career opportunities, leadership, and advertising solutions across our trusted brands

Preview quality · Facebook B · 80/100

Description will be truncated (161 chars / 155 max)

  • og:title — People Inc. - America's Largest Digital & Print Publisher
  • og:description — People Inc. is America’s largest digital and print publisher. Learn about career opportunities, leadership, and adver...
  • og:image — https://images.prismic.io/ddhomepage/aIqLO6Tt2nPbZlRQ_social-share.png?auto=format,compress&rect=223,0,1194,624&w=120...
  • og:type — website
  • og:url — https://dotdash-homepage-k8s-prod.a-ue1.dotdash.com/home
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (161 chars, max 155)

    → Tighten og:description to ≤155 characters

People Inc. - America's Largest Digital & Print Publisher

about.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (161 chars / 150 max)

  • og:title — People Inc. - America's Largest Digital & Print Publisher
  • og:description — People Inc. is America’s largest digital and print publisher. Learn about career opportunities, leadership, and adver...
  • og:image — https://images.prismic.io/ddhomepage/aIqLO6Tt2nPbZlRQ_social-share.png?auto=format,compress&rect=223,0,1194,624&w=120...

  • Description will be truncated on LinkedIn (161 chars, max 150)

    → Tighten og:description to ≤150 characters

about.com

People Inc. - America's Largest Digital & Print Publisher

People Inc. is America’s largest digital and print publisher. Learn about career opportunities, leadership, and advertising solutions across our trusted brands

Preview quality · Slack A+ · 100/100
  • og:title — People Inc. - America's Largest Digital & Print Publisher
  • og:description — People Inc. is America’s largest digital and print publisher. Learn about career opportunities, leadership, and adver...
  • og:image — https://images.prismic.io/ddhomepage/aIqLO6Tt2nPbZlRQ_social-share.png?auto=format,compress&rect=223,0,1194,624&w=120...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback