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https://www.nike.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

80/100

Site name appears as

Page titleNike. Just Do It. Nike.com
og:site_nameNike.com
twitter:site@nike
Organization.nameNike

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://c.static-nike.com/a/images/w_1920,c_limit/bzl2wmsfh7kgdkufrrjq/image.jpg
Info::
og:title is short (16 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 16 chars Expected: 25–60 chars
URL: https://c.static-nike.com/a/images/w_1920,c_limit/bzl2wmsfh7kgdkufrrjq/image.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 16 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

www.nike.com

Nike. Just Do It

Nike delivers innovative products, experiences and services to inspire athletes.

WWW.NIKE.COM

Nike. Just Do It

Nike delivers innovative products, experiences and services to inspire athletes.

Nike. Just Do It

www.nike.com

www.nike.com

Nike. Just Do It

Nike delivers innovative products, experiences and services to inspire athletes.

A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
3 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebPage
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebPage",
  "@id": "https://www.nike.com/#webpage",
  "name": "nike",
  "url": "https://www.nike.com/"
}
Block 2 : Organization
9 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "@id": "https://www.nike.com/#organization",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "areaServed": "US",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+1-800-806-6453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "AT",
      "availableLanguage": [
        "English",
        "German"
      ],
      "contactType": "customer support",
      "telephone": "+43 (0) 13602773720"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "BE",
      "availableLanguage": [
        "English",
        "Dutch",
        "French",
        "German"
      ],
      "contactType": "customer support",
      "telephone": "+32 (0) 26200166"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "CN",
      "availableLanguage": "Simplified Chinese",
      "contactOption": "Mobile",
      "contactType": "customer support",
      "telephone": "+86 400-880-6453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "CN",
      "availableLanguage": "Simplified Chinese",
      "contactOption": "Landline",
      "contactType": "customer support",
      "telephone": "+86 800-820-8865"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "CZ",
      "availableLanguage": [
        "English",
        "Czech"
      ],
      "contactType": "customer support",
      "telephone": "+420 225376453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "DK",
      "availableLanguage": [
        "English",
        "Danish"
      ],
      "contactType": "customer support",
      "telephone": "+45 82333183"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "FI",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+358 (0) 981710428"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "FR",
      "availableLanguage": "French",
      "contactType": "customer support",
      "telephone": "+33 (0) 170489073"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "DE",
      "availableLanguage": "German",
      "contactType": "customer support",
      "telephone": "+49 (0) 6995206453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "GR",
      "availableLanguage": "Greek",
      "contactType": "customer support",
      "telephone": "+30 2111813851"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "HU",
      "availableLanguage": [
        "English",
        "Hungarian"
      ],
      "contactType": "customer support",
      "telephone": "+36 13285338"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "IE",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+353 (0) 15251800"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "IT",
      "availableLanguage": "Italian",
      "contactType": "customer support",
      "telephone": "+39 0 238591453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "JP",
      "availableLanguage": "Japanese",
      "contactType": "customer support",
      "telephone": "+81 0120-6453-77"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "LU",
      "availableLanguage": [
        "English",
        "French",
        "German"
      ],
      "contactType": "customer support",
      "telephone": "+352 27302076"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "NL",
      "availableLanguage": [
        "English",
        "Dutch"
      ],
      "contactType": "customer support",
      "telephone": "+31 (0) 207219453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "PL",
      "availableLanguage": "Polish",
      "contactType": "customer support",
      "telephone": "+48 (0) 225844279"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "PT",
      "availableLanguage": [
        "English",
        "Portuguese"
      ],
      "contactType": "customer support",
      "telephone": "+351 213180051"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "SI",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+386 (0) 1600 1436"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "ES",
      "availableLanguage": [
        "Spanish",
        "Catalan"
      ],
      "contactType": "customer support",
      "telephone": "+34 913753366"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "SE",
      "availableLanguage": [
        "English",
        "Swedish"
      ],
      "contactType": "customer support",
      "telephone": "+46 (0) 851992310"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "GB",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+44 (0) 2076604453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "AU",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+61 1300 656 453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "BG",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+35929358236"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "CA",
      "availableLanguage": [
        "English",
        "French"
      ],
      "contactType": "customer support",
      "telephone": "+1-844-430-6453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "CL",
      "availableLanguage": "Spanish",
      "contactType": "customer support",
      "telephone": "+56 800-395-180"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "HR",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+38517776390"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "EG",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+20 08000009360"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "IN",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+91 000 800 100 9538"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "ID",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+62 001-803-65-6453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "IL",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+972 09-9720922"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "MY",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+1-800-80-6453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "MX",
      "availableLanguage": "Spanish",
      "contactType": "customer support",
      "telephone": "+52 01-800-062-3550"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "MA",
      "availableLanguage": [
        "English",
        "French"
      ],
      "contactType": "customer support",
      "telephone": "+212 520 480072"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "NZ",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+64 0800 113 661"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "NO",
      "availableLanguage": [
        "English",
        "Norwegian"
      ],
      "contactType": "customer support",
      "telephone": "+47 (0) 23500397"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "PR",
      "availableLanguage": "Spanish",
      "contactType": "customer support",
      "telephone": "+1 844-301-7028"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "RO",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+40311305016"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "RU",
      "availableLanguage": "Russian",
      "contactType": "customer support",
      "telephone": "+7 8 (495) 926-72-53"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "SA",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+966 8008140085"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "SG",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+65 1800 811 6453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "SK",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+421250112158"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "ZA",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+27 011 256 0701"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "CH",
      "availableLanguage": [
        "English",
        "German",
        "French",
        "Italian"
      ],
      "contactType": "customer support",
      "telephone": "+41 (0) 225675466"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "TW",
      "availableLanguage": "Traditional Chinese",
      "contactType": "customer support",
      "telephone": "+886 0800-886-453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "TH",
      "availableLanguage": "Thai",
      "contactType": "customer support",
      "telephone": "+66 001-800-65-6453"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "TR",
      "availableLanguage": "Turkish",
      "contactType": "customer support",
      "telephone": "+90 (212) 365 04 90"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "AE",
      "availableLanguage": "English",
      "contactType": "customer support",
      "telephone": "+971 800035703048"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "VN",
      "availableLanguage": "English",
      "contactOption": "Viettel",
      "contactType": "customer support",
      "telephone": "+84 12032484"
    },
    {
      "@type": "ContactPoint",
      "areaServed": "VN",
      "availableLanguage": "English",
      "contactOption": "VTI",
      "contactType": "customer support",
      "telephone": "+84 12032487"
    }
  ],
  "logo": "https://static.nike.com/a/images/f_jpg,q_auto:eco/61b4738b-e1e1-4786-8f6c-26aa0008e80b/swoosh-logo-black.png",
  "name": "Nike",
  "sameAs": [
    "https://www.wikidata.org/wiki/Q483915",
    "https://en.wikipedia.org/wiki/Nike,_Inc.",
    "https://www.youtube.com/user/nike",
    "https://www.linkedin.com/company/nike",
    "https://www.facebook.com/nike",
    "https://twitter.com/nike",
    "https://www.instagram.com/nike/"
  ],
  "subOrganization": [
    {
      "@type": "Organization",
      "name": "Converse",
      "sameAs": [
        "https://www.wikidata.org/wiki/Q319515",
        "https://en.wikipedia.org/wiki/Converse_(shoe_company)",
        "https://www.youtube.com/channel/UCfigptVgX1LGgUKZkQ2BZMQ",
        "https://www.linkedin.com/company/converse",
        "https://www.facebook.com/converse/",
        "https://twitter.com/converse",
        "https://www.instagram.com/converse/"
      ],
      "url": "https://www.converse.com/"
    },
    {
      "@type": "Organization",
      "name": "Jordan Brand",
      "sameAs": [
        "https://www.wikidata.org/wiki/Q420953",
        "https://en.wikipedia.org/wiki/Air_Jordan",
        "https://www.youtube.com/channel/UCqnGgTN0ajGp0LaoKkyxAxA",
        "https://www.linkedin.com/company/jumpman23",
        "https://www.facebook.com/jumpman23/",
        "https://twitter.com/jumpman23",
        "https://www.instagram.com/jumpman23/"
      ],
      "url": "https://www.nike.com/us/en_us/c/jordan"
    }
  ],
  "url": "https://www.nike.com/"
}
Block 3 : WebSite
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "@id": "https://www.nike.com/#website",
  "name": "Nike",
  "potentialAction": {
    "@type": "SearchAction",
    "query-input": "required name=search_term_string",
    "target": "https://www.nike.com/w?q={search_term_string}&vst={search_term_string}&cp=91120261542_sea_"
  },
  "url": "https://www.nike.com/"
}
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