Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BLinks200 links checked, 196 healthy, 4 brokenREVIEW
Broken Links (4)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://web.nike.com/ | <link> | Not Found |
| 404 | https://api.segment.io/ | <link> | Not Found |
| 503 | https://api.nike.com | <link> | Service Unavailable |
| 400 | https://analytics.nike.com/ | <link> | Bad Request |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.nike.com/launch?s=upcoming | https://www.nike.com/launch?s=upcoming | <a> | 0 |
BBrand PresenceSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
B
80/100
Site name appears as
| Page title | Nike. Just Do It. Nike.com | |
| og:site_name | Nike.com | |
| twitter:site | @nike | |
| Organization.name | Nike |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
15/15has name, logo + url
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
https://c.static-nike.com/a/images/w_1920,c_limit/bzl2wmsfh7kgdkufrrjq/image.jpgThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
16 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
Preview

www.nike.com
Nike. Just Do It
Nike delivers innovative products, experiences and services to inspire athletes.

WWW.NIKE.COM
Nike. Just Do It
Nike delivers innovative products, experiences and services to inspire athletes.

Nike. Just Do It
www.nike.com
www.nike.com
Nike. Just Do It
Nike delivers innovative products, experiences and services to inspire athletes.

A+Structured Data3 JSON-LD block(s) found — structured data is well configured.PASS
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "http://schema.org",
"@type": "WebPage",
"@id": "https://www.nike.com/#webpage",
"name": "nike",
"url": "https://www.nike.com/"
}{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.nike.com/#organization",
"contactPoint": [
{
"@type": "ContactPoint",
"areaServed": "US",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+1-800-806-6453"
},
{
"@type": "ContactPoint",
"areaServed": "AT",
"availableLanguage": [
"English",
"German"
],
"contactType": "customer support",
"telephone": "+43 (0) 13602773720"
},
{
"@type": "ContactPoint",
"areaServed": "BE",
"availableLanguage": [
"English",
"Dutch",
"French",
"German"
],
"contactType": "customer support",
"telephone": "+32 (0) 26200166"
},
{
"@type": "ContactPoint",
"areaServed": "CN",
"availableLanguage": "Simplified Chinese",
"contactOption": "Mobile",
"contactType": "customer support",
"telephone": "+86 400-880-6453"
},
{
"@type": "ContactPoint",
"areaServed": "CN",
"availableLanguage": "Simplified Chinese",
"contactOption": "Landline",
"contactType": "customer support",
"telephone": "+86 800-820-8865"
},
{
"@type": "ContactPoint",
"areaServed": "CZ",
"availableLanguage": [
"English",
"Czech"
],
"contactType": "customer support",
"telephone": "+420 225376453"
},
{
"@type": "ContactPoint",
"areaServed": "DK",
"availableLanguage": [
"English",
"Danish"
],
"contactType": "customer support",
"telephone": "+45 82333183"
},
{
"@type": "ContactPoint",
"areaServed": "FI",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+358 (0) 981710428"
},
{
"@type": "ContactPoint",
"areaServed": "FR",
"availableLanguage": "French",
"contactType": "customer support",
"telephone": "+33 (0) 170489073"
},
{
"@type": "ContactPoint",
"areaServed": "DE",
"availableLanguage": "German",
"contactType": "customer support",
"telephone": "+49 (0) 6995206453"
},
{
"@type": "ContactPoint",
"areaServed": "GR",
"availableLanguage": "Greek",
"contactType": "customer support",
"telephone": "+30 2111813851"
},
{
"@type": "ContactPoint",
"areaServed": "HU",
"availableLanguage": [
"English",
"Hungarian"
],
"contactType": "customer support",
"telephone": "+36 13285338"
},
{
"@type": "ContactPoint",
"areaServed": "IE",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+353 (0) 15251800"
},
{
"@type": "ContactPoint",
"areaServed": "IT",
"availableLanguage": "Italian",
"contactType": "customer support",
"telephone": "+39 0 238591453"
},
{
"@type": "ContactPoint",
"areaServed": "JP",
"availableLanguage": "Japanese",
"contactType": "customer support",
"telephone": "+81 0120-6453-77"
},
{
"@type": "ContactPoint",
"areaServed": "LU",
"availableLanguage": [
"English",
"French",
"German"
],
"contactType": "customer support",
"telephone": "+352 27302076"
},
{
"@type": "ContactPoint",
"areaServed": "NL",
"availableLanguage": [
"English",
"Dutch"
],
"contactType": "customer support",
"telephone": "+31 (0) 207219453"
},
{
"@type": "ContactPoint",
"areaServed": "PL",
"availableLanguage": "Polish",
"contactType": "customer support",
"telephone": "+48 (0) 225844279"
},
{
"@type": "ContactPoint",
"areaServed": "PT",
"availableLanguage": [
"English",
"Portuguese"
],
"contactType": "customer support",
"telephone": "+351 213180051"
},
{
"@type": "ContactPoint",
"areaServed": "SI",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+386 (0) 1600 1436"
},
{
"@type": "ContactPoint",
"areaServed": "ES",
"availableLanguage": [
"Spanish",
"Catalan"
],
"contactType": "customer support",
"telephone": "+34 913753366"
},
{
"@type": "ContactPoint",
"areaServed": "SE",
"availableLanguage": [
"English",
"Swedish"
],
"contactType": "customer support",
"telephone": "+46 (0) 851992310"
},
{
"@type": "ContactPoint",
"areaServed": "GB",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+44 (0) 2076604453"
},
{
"@type": "ContactPoint",
"areaServed": "AU",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+61 1300 656 453"
},
{
"@type": "ContactPoint",
"areaServed": "BG",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+35929358236"
},
{
"@type": "ContactPoint",
"areaServed": "CA",
"availableLanguage": [
"English",
"French"
],
"contactType": "customer support",
"telephone": "+1-844-430-6453"
},
{
"@type": "ContactPoint",
"areaServed": "CL",
"availableLanguage": "Spanish",
"contactType": "customer support",
"telephone": "+56 800-395-180"
},
{
"@type": "ContactPoint",
"areaServed": "HR",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+38517776390"
},
{
"@type": "ContactPoint",
"areaServed": "EG",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+20 08000009360"
},
{
"@type": "ContactPoint",
"areaServed": "IN",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+91 000 800 100 9538"
},
{
"@type": "ContactPoint",
"areaServed": "ID",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+62 001-803-65-6453"
},
{
"@type": "ContactPoint",
"areaServed": "IL",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+972 09-9720922"
},
{
"@type": "ContactPoint",
"areaServed": "MY",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+1-800-80-6453"
},
{
"@type": "ContactPoint",
"areaServed": "MX",
"availableLanguage": "Spanish",
"contactType": "customer support",
"telephone": "+52 01-800-062-3550"
},
{
"@type": "ContactPoint",
"areaServed": "MA",
"availableLanguage": [
"English",
"French"
],
"contactType": "customer support",
"telephone": "+212 520 480072"
},
{
"@type": "ContactPoint",
"areaServed": "NZ",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+64 0800 113 661"
},
{
"@type": "ContactPoint",
"areaServed": "NO",
"availableLanguage": [
"English",
"Norwegian"
],
"contactType": "customer support",
"telephone": "+47 (0) 23500397"
},
{
"@type": "ContactPoint",
"areaServed": "PR",
"availableLanguage": "Spanish",
"contactType": "customer support",
"telephone": "+1 844-301-7028"
},
{
"@type": "ContactPoint",
"areaServed": "RO",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+40311305016"
},
{
"@type": "ContactPoint",
"areaServed": "RU",
"availableLanguage": "Russian",
"contactType": "customer support",
"telephone": "+7 8 (495) 926-72-53"
},
{
"@type": "ContactPoint",
"areaServed": "SA",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+966 8008140085"
},
{
"@type": "ContactPoint",
"areaServed": "SG",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+65 1800 811 6453"
},
{
"@type": "ContactPoint",
"areaServed": "SK",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+421250112158"
},
{
"@type": "ContactPoint",
"areaServed": "ZA",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+27 011 256 0701"
},
{
"@type": "ContactPoint",
"areaServed": "CH",
"availableLanguage": [
"English",
"German",
"French",
"Italian"
],
"contactType": "customer support",
"telephone": "+41 (0) 225675466"
},
{
"@type": "ContactPoint",
"areaServed": "TW",
"availableLanguage": "Traditional Chinese",
"contactType": "customer support",
"telephone": "+886 0800-886-453"
},
{
"@type": "ContactPoint",
"areaServed": "TH",
"availableLanguage": "Thai",
"contactType": "customer support",
"telephone": "+66 001-800-65-6453"
},
{
"@type": "ContactPoint",
"areaServed": "TR",
"availableLanguage": "Turkish",
"contactType": "customer support",
"telephone": "+90 (212) 365 04 90"
},
{
"@type": "ContactPoint",
"areaServed": "AE",
"availableLanguage": "English",
"contactType": "customer support",
"telephone": "+971 800035703048"
},
{
"@type": "ContactPoint",
"areaServed": "VN",
"availableLanguage": "English",
"contactOption": "Viettel",
"contactType": "customer support",
"telephone": "+84 12032484"
},
{
"@type": "ContactPoint",
"areaServed": "VN",
"availableLanguage": "English",
"contactOption": "VTI",
"contactType": "customer support",
"telephone": "+84 12032487"
}
],
"logo": "https://static.nike.com/a/images/f_jpg,q_auto:eco/61b4738b-e1e1-4786-8f6c-26aa0008e80b/swoosh-logo-black.png",
"name": "Nike",
"sameAs": [
"https://www.wikidata.org/wiki/Q483915",
"https://en.wikipedia.org/wiki/Nike,_Inc.",
"https://www.youtube.com/user/nike",
"https://www.linkedin.com/company/nike",
"https://www.facebook.com/nike",
"https://twitter.com/nike",
"https://www.instagram.com/nike/"
],
"subOrganization": [
{
"@type": "Organization",
"name": "Converse",
"sameAs": [
"https://www.wikidata.org/wiki/Q319515",
"https://en.wikipedia.org/wiki/Converse_(shoe_company)",
"https://www.youtube.com/channel/UCfigptVgX1LGgUKZkQ2BZMQ",
"https://www.linkedin.com/company/converse",
"https://www.facebook.com/converse/",
"https://twitter.com/converse",
"https://www.instagram.com/converse/"
],
"url": "https://www.converse.com/"
},
{
"@type": "Organization",
"name": "Jordan Brand",
"sameAs": [
"https://www.wikidata.org/wiki/Q420953",
"https://en.wikipedia.org/wiki/Air_Jordan",
"https://www.youtube.com/channel/UCqnGgTN0ajGp0LaoKkyxAxA",
"https://www.linkedin.com/company/jumpman23",
"https://www.facebook.com/jumpman23/",
"https://twitter.com/jumpman23",
"https://www.instagram.com/jumpman23/"
],
"url": "https://www.nike.com/us/en_us/c/jordan"
}
],
"url": "https://www.nike.com/"
}{
"@context": "http://schema.org",
"@type": "WebSite",
"@id": "https://www.nike.com/#website",
"name": "Nike",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=search_term_string",
"target": "https://www.nike.com/w?q={search_term_string}&vst={search_term_string}&cp=91120261542_sea_"
},
"url": "https://www.nike.com/"
}