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https://sxsw.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
REVIEW
1 HTTP resource(s) loaded on HTTPS page
Critical::
HTTP link loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://gmpg.org/xfn/11 Expected: https://gmpg.org/xfn/11
URL: http://gmpg.org/xfn/11

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://gmpg.org/xfn/11
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titlelogo-li
og:site_nameSXSW
twitter:site@sxsw
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

sxsw.com

SXSW Conference & Festivals

Celebrate the convergence of the tech, film, and music industries at SXSW 2026 from March 12-18 in Austin, Texas.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — SXSW Conference & Festivals
  • twitter:description — Celebrate the convergence of the tech, film, and music industries at SXSW 2026 from March 12-18 in Austin, Texas.
  • twitter:image — falling back from og:image

SXSW.COM

SXSW Conference & Festivals

Celebrate the convergence of the tech, film, and music industries at SXSW 2026 from March 12-18 in Austin, Texas.

Preview quality · Facebook A+ · 100/100
  • og:title — SXSW Conference & Festivals
  • og:description — Celebrate the convergence of the tech, film, and music industries at SXSW 2026 from March 12-18 in Austin, Texas.
  • og:image — https://sxsw.com/wp-content/uploads/2025/06/26_SXSW_Website-SEO.png?quality=99
  • og:type — website
  • og:url — https://sxsw.com/
  • og:site_name — SXSW

SXSW Conference & Festivals

sxsw.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — SXSW Conference & Festivals
  • og:description — Celebrate the convergence of the tech, film, and music industries at SXSW 2026 from March 12-18 in Austin, Texas.
  • og:image — https://sxsw.com/wp-content/uploads/2025/06/26_SXSW_Website-SEO.png?quality=99

sxsw.com

SXSW Conference & Festivals

Celebrate the convergence of the tech, film, and music industries at SXSW 2026 from March 12-18 in Austin, Texas.

Preview quality · Slack A+ · 100/100
  • og:title — SXSW Conference & Festivals
  • og:description — Celebrate the convergence of the tech, film, and music industries at SXSW 2026 from March 12-18 in Austin, Texas.
  • og:image — https://sxsw.com/wp-content/uploads/2025/06/26_SXSW_Website-SEO.png?quality=99

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 98/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
2 blocks of custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/sxsw.com\/",
      "url": "https:\/\/sxsw.com\/",
      "name": "SXSW Conferences & Festivals | March 12-18, 2026",
      "isPartOf": {
        "@id": "https:\/\/sxsw.com\/#website"
      },
      "about": {
        "@id": "https:\/\/sxsw.com\/#organization"
      },
      "datePublished": "2025-06-10T01:17:12+00:00",
      "dateModified": "2026-04-16T16:23:59+00:00",
      "description": "South by Southwest® (SXSW®) celebrates the convergence of tech, film, music, education, and culture. Join us in Austin, Texas for SXSW 2026!",
      "breadcrumb": {
        "@id": "https:\/\/sxsw.com\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/sxsw.com\/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/sxsw.com\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/sxsw.com\/#website",
      "url": "https:\/\/sxsw.com\/",
      "name": "SXSW",
      "description": "Helping creatives achieve their goals.",
      "publisher": {
        "@id": "https:\/\/sxsw.com\/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/sxsw.com\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/sxsw.com\/#organization",
      "name": "SXSW LLC",
      "url": "https:\/\/sxsw.com\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https:\/\/sxsw.com\/#\/schema\/logo\/image\/",
        "url": "https:\/\/sxsw.com\/wp-content\/uploads\/2016\/06\/sxsw-logo-horizontal.png?quality=100",
        "contentUrl": "https:\/\/sxsw.com\/wp-content\/uploads\/2016\/06\/sxsw-logo-horizontal.png?quality=100",
        "width": 500,
        "height": 130,
        "caption": "SXSW LLC"
      },
      "image": {
        "@id": "https:\/\/sxsw.com\/#\/schema\/logo\/image\/"
      },
      "sameAs": [
        "https:\/\/www.facebook.com\/SXSWFestival\/",
        "https:\/\/x.com\/sxsw",
        "https:\/\/www.instagram.com\/sxsw\/",
        "https:\/\/www.linkedin.com\/company\/sxsw",
        "https:\/\/www.youtube.com\/c\/sxsw"
      ],
      "description": "South by Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.",
      "telephone": "(512) 467-7979",
      "foundingDate": "1987-03-12",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "minValue": "51",
        "maxValue": "200"
      }
    }
  ]
}
Block 2 : WebPage
15 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "SXSW",
  "url": "https:\/\/sxsw.com",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "http:\/\/sxsw.com\/"
  },
  "thumbnailUrl": "",
  "image": {
    "@type": "ImageObject",
    "url": ""
  },
  "articleSection": "News",
  "author": [
    {
      "@type": "Person",
      "name": "Jonathan Freites"
    }
  ],
  "creator": [
    "Jonathan Freites"
  ],
  "publisher": {
    "@type": "Organization",
    "name": "SXSW",
    "logo": ""
  },
  "keywords": [],
  "dateCreated": "2025-06-10T01:17:12Z",
  "datePublished": "2025-06-10T01:17:12Z",
  "dateModified": "2026-04-16T16:23:59Z"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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