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https://www.ikea.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
82
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

73/100

Site name appears as

Page titleHej! Welcome to IKEA Global
og:site_nameIKEA
twitter:site@IKEA
Organization.nameIKEA

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.ikea.com/global/en/media/IKEA_com_Global_Thumbnail_3765094b99.jpg
URL: https://www.ikea.com/global/en/media/IKEA_com_Global_Thumbnail_3765094b99.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

www.ikea.com

Hej! Welcome to IKEA Global

Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

WWW.IKEA.COM

Hej! Welcome to IKEA Global

Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

Hej! Welcome to IKEA Global

www.ikea.com

www.ikea.com

Hej! Welcome to IKEA Global

Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization
9 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "image": "https://www.ikea.com/global/assets/logos/brand/ikea.svg",
  "url": "https://www.ikea.com/",
  "sameAs": [
    "https://www.instagram.com/ikea/",
    "https://linkedin.com/company/ikea",
    "https://www.youtube.com/ikea",
    "https://x.com/ikea"
  ],
  "logo": "https://www.ikea.com/global/assets/logos/brand/ikea.svg",
  "name": "IKEA",
  "description": "Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Olof Palmestraat 1",
    "addressLocality": "Delft",
    "addressCountry": "NL",
    "addressRegion": "Delft",
    "postalCode": "2616 LN"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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