Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FOpen GraphActionNo Open Graph tags found — social sharing previews will be generic.FIX
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.
Without Open Graph tags, social shares show a broken or empty preview card.
Learn more ▾ ▴
When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.
Source: Open Graph Protocol
Preview
onet.pl
No title set
No description
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from <title>
- twitter:description — falling back from <meta name=description>
- twitter:image — Add twitter:image — preview card without an image looks broken
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
ONET.PL
No title set
No description
Description will be truncated (163 chars / 155 max)
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (163 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
No title set
onet.pl
Description will be truncated (163 chars / 150 max)
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (163 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
onet.pl
No title set
No description
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ⚠ | ⚠ | ⚠ | |
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
24/100
Site name appears as
| Page title | Jesteś na bieżąco | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
0/20Meta completeness
4/20Organization schema
0/15Contact info discoverable
0/10no contact info discoverable
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- No social share image — shared links render as bare URLs
- og:title missing
- og:image missing
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BLinks200 links checked, 196 healthy, 4 brokenREVIEW
Broken Links (6)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://static.onet.pl | <link> | Not Found |
| 404 | https://sgqcvfjvr.onet.pl | <link> | Not Found |
| 405 | https://recommendations-onet.aureus.ringpublishing... | <link> | HTTP 405 |
| 400 | https://csr.onet.pl | <link> | Bad Request |
| 403 | https://ocdn.eu | <link> | Forbidden |
| 403 | https://events.ocdn.eu | <link> | Forbidden |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "NewsMediaOrganization",
"@id": "https://www.onet.pl/#/schema/Organization/1",
"url": "https://www.onet.pl/",
"name": "Onet",
"legalName": "Ringier Axel Springer Polska",
"alternateName": "Onet.pl",
"description": "Onet.pl jest stroną newsową",
"email": "redakcja@onet.pl",
"telephone": "+48222320000",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Redakcja Onet",
"telephone": "+48222320000",
"email": "redakcja@onet.pl"
},
"image": {
"@type": "ImageObject",
"@id": "https://ocdn.eu/onetmobilemainpage/service_logos/onet_1200.svg",
"url": "https://ocdn.eu/onetmobilemainpage/service_logos/onet_1200.svg",
"contentUrl": "https://ocdn.eu/onetmobilemainpage/service_logos/onet_1200.svg",
"width": 1200,
"height": 375,
"caption": "Onet Logo"
},
"logo": {
"@type": "ImageObject",
"@id": "https://www.onet.pl/#/schema/logo",
"caption": "Logo Onet",
"url": "https://ocdn.eu/onetmobilemainpage/service_logos/onet.svg",
"contentUrl": "https://ocdn.eu/onetmobilemainpage/service_logos/onet.svg",
"width": 291,
"height": 91
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Domaniewska 49",
"addressLocality": "Warszawa",
"addressRegion": "Mazowieckie",
"postalCode": "02-672",
"addressCountry": {
"@type": "Country",
"name": "PL"
}
},
"sameAs": [
"https://www.facebook.com/Onet/",
"https://x.com/onetpl",
"https://pl.wikipedia.org/wiki/Onet.pl",
"https://pl.linkedin.com/company/onet-pl",
"https://www.youtube.com/c/onet",
"https://www.tiktok.com/@onet",
"https://www.instagram.com/onet_pl"
],
"award": [
"Top Marka, Magazyn „Press” i PSMM Monitoring & More, 2023",
"Superbrands Polska, ARC Rynek i Opinia, 2023",
"Gold Inma Awards w kategorii \"Najlepszy pomysł na zwiększenie sprzedaży reklam\" dla Programu Onet Rano, International News Media Association, 2023",
"Brązowe Effie Awards 2023 w kategorii „Medicines & Suplements” dla programu wideo „Niezatrzymani”, Stowarzyszenie Komunikacji Marketingowej SAR, 2023",
"Superbrands Polska, ARC Rynek i Opinia, 2022",
"Brąz w kategorii „Innowacje w biznesie” dla Programu Partnerskiego Onetu, Innovation 2022, 2022",
"„Platforma Podcastowa Roku” dla Onet Audio, Media Marketing Polska, 2022",
"Superbrands Polska, ARC Rynek i Opinia, 2021",
"Superbrands Polska, ARC Rynek i Opinia, 2020",
"Best Stream Awards 2020 dla programów Onet: \"Stan po Burzy\", „Onet Opinie”, BEST STREAM AWARDS, 2020",
"Srebrne Effie Awards 2021 w kategorii „Positive Influence” za kampanię #NiechŻyjePlaneta, Stowarzyszenie Komunikacji Marketingowej SAR, 2021",
"INMA Global Media Awards 2017 w kategorii \"Best Use of Mobile\" dla aplikacji Onet, International News Media Association, 2017"
],
"employee": [
{
"@id": "https://www.onet.pl/#/schema/Person/bartosz-weglarczyk"
},
{
"@id": "https://www.onet.pl/#/schema/Person/krzysztof-majak"
},
{
"@id": "https://www.onet.pl/#/schema/Person/andrzej-stankiewicz"
},
{
"@id": "https://www.onet.pl/#/schema/Person/pawel-lawinski"
}
],
"parentOrganization": {
"@type": "Organization",
"@id": "https://www.onet.pl/#/schema/Organization/ringier-axel-springer-polska",
"name": "Ringier Axel Springer Polska",
"url": "https://ringieraxelspringer.pl/",
"sameAs": [
"https://www.facebook.com/ringieraxelspringerpl",
"https://pl.linkedin.com/company/ringier-axel-springer-polska",
"https://www.youtube.com/channel/UCA8nu1jgnwau9YXOM_PzRUg",
"https://www.instagram.com/ringieraxelspringerpolska",
"https://pl.wikipedia.org/wiki/Ringier_Axel_Springer_Polska"
]
},
"memberOf": {
"@type": "Organization",
"@id": "https://www.onet.pl/#/schema/Organization/iab-polska",
"name": "IAB Polska",
"url": "https://www.iab.org.pl/",
"sameAs": "https://www.facebook.com/IABPolska"
}
},
{
"@type": "WebPage",
"@id": "https://www.onet.pl/",
"url": "https://www.onet.pl/",
"name": "Onet – Jesteś na bieżąco",
"description": "Onet: codzienne źródło informacji milionów Polaków - wiadomości z kraju i ze świata 24/7, pogoda, sport, biznes, moto, rozrywka. Bądź na bieżąco z Onet!",
"isPartOf": {
"@id": "https://www.onet.pl/#/schema/WebSite/1"
},
"primaryImageOfPage": {
"@id": "https://www.onet.pl/#/schema/logo"
},
"datePublished": "1996-06-02T10:00:00+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.onet.pl/#/schema/WebSite/1",
"url": "https://www.onet.pl",
"name": "Onet",
"alternateName": "Onet.pl",
"publisher": {
"@id": "https://www.onet.pl/#/schema/Organization/1"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://szukaj.onet.pl/wyniki/?qt={search_query}"
},
"query-input": "required name=search_query"
}
}
]
}