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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
76
GRADE
C
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
F
Open Graph
Action
No Open Graph tags found — social sharing previews will be generic.
FIX
No Open Graph tags found — social sharing previews will be generic.
Warning::
No Open Graph meta tags found
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Why this matters

Without Open Graph tags, social shares show a broken or empty preview card.

Learn more

When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.

Source: Open Graph Protocol

Preview

No image set

onet.pl

No title set

No description

Preview quality · Twitter/X F · 20/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from <title>
  • twitter:description — falling back from <meta name=description>
  • twitter:image — Add twitter:image — preview card without an image looks broken
  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

ONET.PL

No title set

No description

Preview quality · Facebook F · 5/100

Description will be truncated (163 chars / 155 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
  • Description will be truncated on Facebook (163 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

No title set

onet.pl

Preview quality · LinkedIn D · 50/100

Description will be truncated (163 chars / 150 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • Description will be truncated on LinkedIn (163 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

onet.pl

No title set

No description

Preview quality · Slack C · 70/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 36/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

24/100

Site name appears as

Page titleJesteś na bieżąco
og:site_name
twitter:site
Organization.name

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

4/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • No social share image — shared links render as bare URLs
  • og:title missing
  • og:image missing
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : NewsMediaOrganization
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "NewsMediaOrganization",
      "@id": "https://www.onet.pl/#/schema/Organization/1",
      "url": "https://www.onet.pl/",
      "name": "Onet",
      "legalName": "Ringier Axel Springer Polska",
      "alternateName": "Onet.pl",
      "description": "Onet.pl jest stroną newsową",
      "email": "redakcja@onet.pl",
      "telephone": "+48222320000",
      "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "Redakcja Onet",
        "telephone": "+48222320000",
        "email": "redakcja@onet.pl"
      },
      "image": {
        "@type": "ImageObject",
        "@id": "https://ocdn.eu/onetmobilemainpage/service_logos/onet_1200.svg",
        "url": "https://ocdn.eu/onetmobilemainpage/service_logos/onet_1200.svg",
        "contentUrl": "https://ocdn.eu/onetmobilemainpage/service_logos/onet_1200.svg",
        "width": 1200,
        "height": 375,
        "caption": "Onet Logo"
      },
      "logo": {
        "@type": "ImageObject",
        "@id": "https://www.onet.pl/#/schema/logo",
        "caption": "Logo Onet",
        "url": "https://ocdn.eu/onetmobilemainpage/service_logos/onet.svg",
        "contentUrl": "https://ocdn.eu/onetmobilemainpage/service_logos/onet.svg",
        "width": 291,
        "height": 91
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "Domaniewska 49",
        "addressLocality": "Warszawa",
        "addressRegion": "Mazowieckie",
        "postalCode": "02-672",
        "addressCountry": {
          "@type": "Country",
          "name": "PL"
        }
      },
      "sameAs": [
        "https://www.facebook.com/Onet/",
        "https://x.com/onetpl",
        "https://pl.wikipedia.org/wiki/Onet.pl",
        "https://pl.linkedin.com/company/onet-pl",
        "https://www.youtube.com/c/onet",
        "https://www.tiktok.com/@onet",
        "https://www.instagram.com/onet_pl"
      ],
      "award": [
        "Top Marka, Magazyn „Press” i PSMM Monitoring & More, 2023",
        "Superbrands Polska, ARC Rynek i Opinia, 2023",
        "Gold Inma Awards w kategorii \"Najlepszy pomysł na zwiększenie sprzedaży reklam\" dla Programu Onet Rano, International News Media Association, 2023",
        "Brązowe Effie Awards 2023 w kategorii „Medicines & Suplements” dla programu wideo „Niezatrzymani”, Stowarzyszenie Komunikacji Marketingowej SAR, 2023",
        "Superbrands Polska, ARC Rynek i Opinia, 2022",
        "Brąz w kategorii „Innowacje w biznesie” dla Programu Partnerskiego Onetu, Innovation 2022, 2022",
        "„Platforma Podcastowa Roku”  dla Onet Audio, Media Marketing Polska, 2022",
        "Superbrands Polska, ARC Rynek i Opinia, 2021",
        "Superbrands Polska, ARC Rynek i Opinia, 2020",
        "Best Stream Awards 2020 dla  programów Onet: \"Stan po Burzy\", „Onet Opinie”, BEST STREAM AWARDS, 2020",
        "Srebrne Effie Awards 2021 w kategorii „Positive Influence” za kampanię #NiechŻyjePlaneta,  Stowarzyszenie Komunikacji Marketingowej SAR, 2021",
        "INMA Global Media Awards 2017 w kategorii \"Best Use of Mobile\" dla aplikacji Onet, International News Media Association, 2017"
      ],
      "employee": [
        {
          "@id": "https://www.onet.pl/#/schema/Person/bartosz-weglarczyk"
        },
        {
          "@id": "https://www.onet.pl/#/schema/Person/krzysztof-majak"
        },
        {
          "@id": "https://www.onet.pl/#/schema/Person/andrzej-stankiewicz"
        },
        {
          "@id": "https://www.onet.pl/#/schema/Person/pawel-lawinski"
        }
      ],
      "parentOrganization": {
        "@type": "Organization",
        "@id": "https://www.onet.pl/#/schema/Organization/ringier-axel-springer-polska",
        "name": "Ringier Axel Springer Polska",
        "url": "https://ringieraxelspringer.pl/",
        "sameAs": [
          "https://www.facebook.com/ringieraxelspringerpl",
          "https://pl.linkedin.com/company/ringier-axel-springer-polska",
          "https://www.youtube.com/channel/UCA8nu1jgnwau9YXOM_PzRUg",
          "https://www.instagram.com/ringieraxelspringerpolska",
          "https://pl.wikipedia.org/wiki/Ringier_Axel_Springer_Polska"
        ]
      },
      "memberOf": {
        "@type": "Organization",
        "@id": "https://www.onet.pl/#/schema/Organization/iab-polska",
        "name": "IAB Polska",
        "url": "https://www.iab.org.pl/",
        "sameAs": "https://www.facebook.com/IABPolska"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://www.onet.pl/",
      "url": "https://www.onet.pl/",
      "name": "Onet – Jesteś na bieżąco",
      "description": "Onet: codzienne źródło informacji milionów Polaków - wiadomości z kraju i ze świata 24/7, pogoda, sport, biznes, moto, rozrywka. Bądź na bieżąco z Onet!",
      "isPartOf": {
        "@id": "https://www.onet.pl/#/schema/WebSite/1"
      },
      "primaryImageOfPage": {
        "@id": "https://www.onet.pl/#/schema/logo"
      },
      "datePublished": "1996-06-02T10:00:00+00:00"
    },
    {
      "@type": "WebSite",
      "@id": "https://www.onet.pl/#/schema/WebSite/1",
      "url": "https://www.onet.pl",
      "name": "Onet",
      "alternateName": "Onet.pl",
      "publisher": {
        "@id": "https://www.onet.pl/#/schema/Organization/1"
      },
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://szukaj.onet.pl/wyniki/?qt={search_query}"
        },
        "query-input": "required name=search_query"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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