Global Performance
6/6 locations ✓High global latency — average 978ms across 6 locations, fastest from Singapore (841ms), slowest from Sao Paulo (1315ms). Document on Cloudflare; assets also on KeyCDN, Fastly, AWS CloudFront. Cache-Control header is missing. 6 locations above the 500ms target.
Audit overview
All categories sit comfortably above the 70 threshold; this is a clean audit.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
kith.com fails 1 mail check: DMARC policy is none — monitoring only. This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
Page weighs 23.2 MB (17.0 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
2 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
No H1 heading found
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
(program):2: 888ms CPU time
Informational: CPU time spent on this resource. Total >1s is a perf budget violation.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€184 investment → €2,961/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
5 barrier(s) likely increasing bounce by ~28%.
- Page takes 22.4s to loadUsers abandon at ~3s — you're 19.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 7 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- HSTS is enabled but max-age is short (7889238s)First-visit protection is in place, but browsers forget the policy sooner than recommended→ Raise Strict-Transport-Security max-age to at least 31536000 (1 year)
- Content is hard to readGraduate-level reading difficulty — limits the addressable audience for product or blog pages→ Shorten sentences; replace jargon with plain language; target Flesch ease ≥60
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- 3 tracking-shaped cross-site cookie(s): _shopify_essential, cart_currency, localizationGDPR: EUR 5.000 – EUR 10.000.000
- 3 tracking-shaped cross-site cookie(s): _shopify_essential, cart_currency, localizationGDPR: EUR 10.000 – EUR 20.000.000
- 3 tracking-shaped cross-site cookie(s): _shopify_essential, cart_currency, localizationePrivacy Directive: EUR 5.000 – EUR 100.000.000
Bounce-Rate Cost
€2.957 /mo
+27.5pp bounce · ~2,753 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€3,97 /mo
53609.3 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~5.4 MB per page loadSaves €3,97/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.09 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
22.42 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.43 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
15.44 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
26.16 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
783 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.67 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
64 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.20 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.04 s
Categories
8Performance
Page weighs 23.2 MB (17.0 MB transferred)
Security
All checks pass
Accessibility
1 image-in-link without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Adobe Fonts, on Emotion, hosted on GoDaddy, with Cloudflare CDN
Stack Architecture
Afterpay 
Apple Pay 
Klaviyo 
PayPal 
Shop Pay 
Shoplift 
Venmo 
Shopify 
Kiwi Sizing 
Adobe Fonts 
Day.js 
Forter 
Global-e 
Goober Google Search Console Google Workspace HSTS 
HTTP/3 Klaviyo Forms Klaviyo Reviews Masonry 
Open Graph 
Priority Hints 
React 
Searchanise 
Swiper 
core-js 3.37.0
jQuery 1.9.1
Emotion 
Cloudflare 
GoDaddy All Detected Technologies (31)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Emotion is a library designed for writing CSS styles with JavaScript.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
Forter is a SaaS company that provides fraud prevention technology for online retailers and marketplaces.
Global-e is a provider of cross-border ecommerce solutions.
Goober is a minified CSS-in-JS styling solution.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Klaviyo Forms are used to capture Email and SMS sign-ups
Klaviyo Reviews is a built-in product review offering for Shopify and WooCommerce by Klaviyo.
Masonry is a JavaScript library that enables a cascading grid layout, positioning elements based on available vertical space for an optimized, gap-free arrangement.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
React is an open-source JavaScript library for building user interfaces or UI components.
Searchanise is a complete search and filter solution for ecommerce.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Afterpay is a 'buy now, pay later' platform that makes it possible to pay off purchased goods in fortnightly instalments.
Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.
Klaviyo is an email marketing platform for online businesses.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.
Shoplift is a data-driven A/B testing platform for Shopify stores that optimizes conversion rates without requiring coding.
Venmo is a mobile payment service owned by PayPal. Venmo account holders can transfer funds to others via a mobile phone app.
Kiwi Sizing is a size chart and a recommender plugin on the Shopify platform.
Observations (4)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
jQuery version may be outdated
Detected jQuery 1.9.1. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
31 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 2h total → projected B (88)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · Page weighs 23.2 MB (17.0 MB transferred)
- · No H1 heading found
- · 1 image-in-link without alt text
- · (program):2: 888ms CPU time
Sprint 2: Core Fixes
Medium effort, high structural impact
- · 2 image(s) missing alt attribute