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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
1
REVIEW
5
PASS
3
INFO
0
Checks
9
3 PASS 5 REVIEW 1 FIX
B
Open Graph / Twitter Card Depth
2 OG/Twitter depth issue(s) detected
REVIEW
2 OG/Twitter depth issue(s) detected
Info::
og:image aspect ratio 1.33:1 (1799×1351) is outside Facebook's recommended ~1.91:1
Facebook's recommended OG image is 1200×630 (1.91:1 aspect ratio). The declared dimensions 1799×1351 give a ratio of 1.33:1, which Facebook will crop center-to-fit; the result often clips important content from the top/bottom or sides. Use a wider/taller image close to 1.91:1, or accept the cropping consequences.
Got: 1.33:1 (1799×1351)
Warning::
Twitter card is `summary_large_image` but OG image is 1799×1351 (ratio 1.33:1) -- closer to square
`twitter:card` is set to `summary_large_image` (the wide-image preview format), but the declared OG image dimensions (1799×1351, aspect ratio 1.33:1) are closer to square than wide. Twitter will crop the image to fit the wide format, often badly. Either: (1) provide a wider image (~2:1 ratio recommended; minimum 600×314, optimal 1200×630), or (2) change `twitter:card` to `summary` which uses a square thumbnail crop.
Got: 1799×1351 declared with summary_large_image card
C
Structured Data
Action
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Warning::
Missing or invalid @context in block #2
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
7 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "Organization",
  "@id": "https:\/\/kith.com\/#organization",
  "name": "Kith",
  "url": "https:\/\/kith.com",
  "logo": {
    "@type": "ImageObject",
    "contentUrl": "\/\/kith.com\/cdn\/shop\/t\/942\/assets\/site-logo.svg?v=399947"
  },
  "founder": {
    "@type": "Person",
    "name": "Ronnie Fieg"
  }
}
Block 2 : WebSite
6 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "WebSite",
  "@id": "https:\/\/kith.com\/#website",
  "url": "https:\/\/kith.com",
  "name": "Kith",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https:\/\/kith.com\/search?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}
B
Image Optimization
2 issues found across 200 images
REVIEW
2 issues found across 200 images
Warning::
200 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
198 of 200 images use legacy formats
B
Autoplay Media
1 autoplay media element(s) -- all muted
REVIEW
1 autoplay media element(s) -- all muted
Info::
1 autoplay media element(s) on page (muted)
Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

67/100

Site name appears as

Page titleessential Accessibility Icon
og:site_nameKith
twitter:site—
Organization.nameKith

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://kith.com/cdn/shop/files/Screen_Shot_2021-01-15_at_5.30.34_PM.png?v=1610753478
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars
Info::
og:description is long (320 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 320 chars Expected: 55–200 chars
URL: http://kith.com/cdn/shop/files/Screen_Shot_2021-01-15_at_5.30.34_PM.png?v=1610753478

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 320 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

kith.com

Kith

Apparel, Footwear, Sneakers, Boots, Shoes, Bags, Accessories, Lifestyle, Men's, Women's, Kid's, Ronnie Fieg, Men's Shoes & Footwear, Men's Accessories, Women's Shoes & Footwear, Women's Clothing, Women's Accessories, Kid's Shoes & Footwear, Kid's Accessories, Kid's Clothing | Kith | Kith Women | Kith Kids | Kith Treats

Preview quality · Twitter/X A · 90/100

Description will be truncated (320 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Kith
  • twitter:description — Apparel, Footwear, Sneakers, Boots, Shoes, Bags, Accessories, Lifestyle, Men's, Women's, Kid's, Ronnie Fieg, Men's Sh...
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (320 chars, max 200)

    → Tighten the description to ≤200 characters

KITH.COM

Kith

Apparel, Footwear, Sneakers, Boots, Shoes, Bags, Accessories, Lifestyle, Men's, Women's, Kid's, Ronnie Fieg, Men's Shoes & Footwear, Men's Accessories, Women's Shoes & Footwear, Women's Clothing, Women's Accessories, Kid's Shoes & Footwear, Kid's Accessories, Kid's Clothing | Kith | Kith Women | Kith Kids | Kith Treats

Preview quality · Facebook A+ · 95/100

Description will be truncated (320 chars / 155 max)

  • og:title — Kith
  • og:description — Apparel, Footwear, Sneakers, Boots, Shoes, Bags, Accessories, Lifestyle, Men's, Women's, Kid's, Ronnie Fieg, Men's Sh...
  • og:image — http://kith.com/cdn/shop/files/Screen_Shot_2021-01-15_at_5.30.34_PM.png?v=1610753478
  • og:type — website
  • og:url — https://kith.com/
  • og:site_name — Kith

  • Description will be truncated on Facebook (320 chars, max 155)

    → Tighten og:description to ≤155 characters

Kith

kith.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (320 chars / 150 max)

  • og:title — Kith
  • og:description — Apparel, Footwear, Sneakers, Boots, Shoes, Bags, Accessories, Lifestyle, Men's, Women's, Kid's, Ronnie Fieg, Men's Sh...
  • og:image — http://kith.com/cdn/shop/files/Screen_Shot_2021-01-15_at_5.30.34_PM.png?v=1610753478

  • Description will be truncated on LinkedIn (320 chars, max 150)

    → Tighten og:description to ≤150 characters

kith.com

Kith

Apparel, Footwear, Sneakers, Boots, Shoes, Bags, Accessories, Lifestyle, Men's, Women's, Kid's, Ronnie Fieg, Men's Shoes & Footwear, Men's Accessories, Women's Shoes & Footwear, Women's Clothing, Women's Accessories, Kid's Shoes & Footwear, Kid's Accessories, Kid's Clothing | Kith | Kith Women | Kith Kids | Kith Treats

Preview quality · Slack A+ · 100/100

Description will be truncated (320 chars / 300 max)

  • og:title — Kith
  • og:description — Apparel, Footwear, Sneakers, Boots, Shoes, Bags, Accessories, Lifestyle, Men's, Women's, Kid's, Ronnie Fieg, Men's Sh...
  • og:image — http://kith.com/cdn/shop/files/Screen_Shot_2021-01-15_at_5.30.34_PM.png?v=1610753478

  • Long description may be shortened by Slack (320 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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