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https://skims.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
90
GRADE
A
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

46/100

Site name appears as

Page titleFilter Icon
og:site_name—
twitter:site—
Organization.nameSKIMS

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

covers SVG

Social share image

0/20

Meta completeness

8/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • twitter:card missing

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

skims.com

SKIMS | Solutions For Every Body

SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.

No image set

SKIMS.COM

SKIMS | Solutions For Every Body

SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.

No image set

SKIMS | Solutions For Every Body

skims.com

skims.com

SKIMS | Solutions For Every Body

SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : Organization
9 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "SKIMS",
  "url": "https://skims.com/en-br",
  "logo": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/Skims-Logo-Shopify_afa1385f-2e6f-46f3-940e-923f2385bc9b.svg?v=1764022219",
  "founder": {
    "@type": "Person",
    "name": "Kim Kardashian"
  },
  "sameAs": [
    "https://www.instagram.com/skims",
    "https://www.facebook.com/skimsbody",
    "https://x.com/skims",
    "https://www.youtube.com/c/skims",
    "https://www.tiktok.com/@skims"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "Customer Support",
    "email": "help@skims.com",
    "url": "https://skims.com/pages/contact-us"
  },
  "brand": {
    "@type": "Brand",
    "name": "SKIMS"
  }
}
Block 2 : WebPage
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Home page"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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