Audit overview
3 categories need attention: Performance, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
1High impact, low effort — start here.
Strategic
4High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
'unsafe-eval' found in script source
Unsafe value (unsafe-inline, unsafe-eval) in script-src defeats CSP's main protection — XSS injections can execute again.
'unsafe-inline' found in script source
Unsafe value (unsafe-inline, unsafe-eval) in script-src defeats CSP's main protection — XSS injections can execute again.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
7 image-only link(s) without alt text
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
is missing width/height — may cause layout shift
Performance issues directly impact user engagement and conversion rates.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$1,550 investment → $6,194/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~29%.
- Page takes 20.1s to loadUsers abandon at ~3s — you're 17.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.5sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 1 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- Privacy Policy not detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 2 of 4 <nav> elements are unlabeledADA Title III: USD 25,000 – USD 150,000
- 1 control(s) without accessible labelADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$6,194 /mo
+29.2pp bounce · ~2,921 lost visitors/mo
CPC: USD 2.12
Bandwidth Waste
$0.70 /mo
8786.2 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~879 KB per page loadSaves $0.70/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.22 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
20.09 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.46 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.082
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.08 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
20.15 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
541 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
851 ms
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
45 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.013
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.96 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.31 s
Categories
8Performance
is missing width/height — may cause layout shift
Security
'unsafe-eval' found in script source
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 88+ on Performance; you're at 68 — closing this gap is the highest-leverage improvement.
Top 10% of core-js sites score 81+ on Performance; you're at 68 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, with Cloudflare CDN
Stack Architecture
DoubleClick Floodlight 
Google Analytics 
Google Tag Manager 
Parse.ly 
WordPress 
Open Graph 
Prism 
RSS 
core-js 3.46.0
jQuery 3.7.1 jQuery Migrate 3.4.1
jQuery UI 1.13.3
reCAPTCHA 
Cloudflare 
Nginx 
cdnjs All Detected Technologies (18)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
cdnjs is a free distributed JS library delivery service.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Masonry is a JavaScript library that enables a cascading grid layout, positioning elements based on available vertical space for an optimized, gap-free arrangement.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Prism is an extensible syntax highlighter.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (HSTS) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
18 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
3 sprints · 16h total → projected B (86)
Sprint 1: Quick Wins
+2Highest ROI — low effort, high impact
- · 7 image-only link(s) without alt text
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 1 control(s) without accessible label
- · is missing width/height — may cause layout shift
Sprint 3: Strategic Improvements
+5Higher effort, long-term payoff
- · 'unsafe-eval' found in script source
- · 'unsafe-inline' found in script source