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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Structured Data
Action
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #2
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https:\\/\\/schema.o\n\t^...............................\n"
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https:\\/\\/schema.o\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebPage
15 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "Heroku",
  "url": "https:\/\/www.heroku.com",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https:\/\/www.heroku.com\/"
  },
  "thumbnailUrl": "",
  "image": {
    "@type": "ImageObject",
    "url": ""
  },
  "articleSection": "Uncategorized",
  "author": [
    {
      "@type": "Person",
      "name": "Heroku"
    }
  ],
  "creator": [
    "Heroku"
  ],
  "publisher": {
    "@type": "Organization",
    "name": "Heroku",
    "logo": "https:\/\/www.heroku.com\/wp-content\/uploads\/2025\/01\/Heroku-Logo-KO-RGB.png"
  },
  "keywords": [],
  "dateCreated": "2014-05-02T17:59:26Z",
  "datePublished": "2014-05-02T17:59:26Z",
  "dateModified": "2026-02-25T19:56:02Z"
}
Block 2 : LocalBusiness
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https:\\/\\/schema.o\n\t^...............................\n"
[
  {
    "@context": "https:\/\/schema.org\/",
    "@type": "LocalBusiness",
    "@id": "LocalBusiness",
    "url": "https:\/\/www.heroku.com\/",
    "name": "Heroku",
    "description": "",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "415 Mission Street Suite 300",
      "addressLocality": "San Francisco",
      "addressRegion": "CA",
      "postalCode": "94105",
      "addressCountry": "United States"
    },
    "telephone": "+14159017000",
    "openingHours": [
      "Mo-Fr 08:00-17:00"
    ],
    "image": "https:\/\/www.heroku.com\/wp-content\/uploads\/2025\/01\/Heroku-Logo-Light-RGB.png",
    "additionalType": "",
    "priceRange": "",
    "servesCuisine": "",
    "areaServed": [],
    "founder": [],
    "employee": [],
    "makesOffer": {
      "@type": "Offer",
      "@id": "#service",
      "itemOffered": {
        "@type": "Service",
        "name": "",
        "url": "",
        "areaServed": []
      }
    },
    "sameAs": [
      "https:\/\/x.com\/heroku",
      "https:\/\/www.linkedin.com\/company\/heroku"
    ],
    "hasMenu": "",
    "hasMap": "",
    "review": []
  },
  {
    "@context": "https:\/\/schema.org\/",
    "@graph": [
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#products",
        "name": "Products",
        "url": "https:\/\/www.heroku.com\/products\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#heroku-platform",
        "name": "Heroku Platform",
        "url": "https:\/\/www.heroku.com\/platform\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#heroku-ai",
        "name": "Heroku AI",
        "url": "https:\/\/www.heroku.com\/ai\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#heroku-data-services",
        "name": "Heroku Data Services",
        "url": "https:\/\/www.heroku.com\/managed-data-services\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#heroku-enterprise",
        "name": "Heroku Enterprise",
        "url": "https:\/\/www.heroku.com\/enterprise\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#heroku-success",
        "name": "Heroku Success",
        "url": "https:\/\/www.heroku.com\/support\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#heroku-elements-marketplace",
        "name": "Heroku Elements Marketplace",
        "url": "https:\/\/elements.heroku.com\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#developers",
        "name": "Developers",
        "url": "https:\/\/www.heroku.com\/developers\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#dev-center",
        "name": "Dev Center",
        "url": "https:\/\/devcenter.heroku.com\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#languages",
        "name": "Languages",
        "url": "https:\/\/www.heroku.com\/languages\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#python",
        "name": "Python",
        "url": "https:\/\/www.heroku.com\/python\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#net",
        "name": ".NET",
        "url": "https:\/\/www.heroku.com\/dotnet\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#java",
        "name": "Java",
        "url": "https:\/\/www.heroku.com\/java\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#node-js",
        "name": "Node.js",
        "url": "https:\/\/www.heroku.com\/nodejs\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#go",
        "name": "Go",
        "url": "https:\/\/www.heroku.com\/go\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#php",
        "name": "PHP",
        "url": "https:\/\/www.heroku.com\/php\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#ruby",
        "name": "Ruby",
        "url": "https:\/\/www.heroku.com\/ruby\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#scala",
        "name": "Scala",
        "url": "https:\/\/www.heroku.com\/java?lang=scala"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#clojure",
        "name": "Clojure",
        "url": "https:\/\/www.heroku.com\/java?lang=clojure"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#customers",
        "name": "Customers",
        "url": "https:\/\/www.heroku.com\/customers\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#customer-stories",
        "name": "Customer Stories",
        "url": "https:\/\/www.heroku.com\/case-studies\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#community-stories",
        "name": "Community Stories",
        "url": "https:\/\/www.heroku.com\/community-stories\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#pricing",
        "name": "Pricing",
        "url": "https:\/\/www.heroku.com\/pricing\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#blog",
        "name": "Blog",
        "url": "https:\/\/www.heroku.com\/blog\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#what-is-heroku",
        "name": "What is Heroku?",
        "url": "https:\/\/www.heroku.com\/what\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#events",
        "name": "Events",
        "url": "https:\/\/www.heroku.com\/events\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#partners",
        "name": "Partners",
        "url": "https:\/\/www.heroku.com\/partnering\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#compliance-center",
        "name": "Compliance Center",
        "url": "https:\/\/www.heroku.com\/compliance\/"
      },
      {
        "@context": "https:\/\/schema.org\/",
        "@type": "SiteNavigationElement",
        "@id": "https:\/\/www.heroku.com\/#help-center",
        "name": "Help Center",
        "url": "https:\/\/help.heroku.com\/"
      }
    ]
  },
  {
    "@context": "https:\/\/schema.org\/",
    "@type": "WebSite",
    "@id": "https:\/\/www.heroku.com#website",
    "headline": "Heroku",
    "name": "Heroku",
    "url": "https:\/\/www.heroku.com",
    "description": "Heroku is an AI platform as a service (AI PaaS) that enables developers to build, run, and scale applications entirely in the cloud.",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https:\/\/www.heroku.com?s={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https:\/\/schema.org\/",
    "@type": "Corporation",
    "@id": "https:\/\/www.heroku.com#Organization",
    "name": "Heroku",
    "url": "https:\/\/www.heroku.com",
    "sameAs": [
      "https:\/\/x.com\/heroku",
      "https:\/\/github.com\/heroku",
      "https:\/\/www.linkedin.com\/company\/heroku"
    ],
    "logo": {
      "@type": "ImageObject",
      "url": "https:\/\/www.heroku.com\/wp-content\/uploads\/2025\/01\/Heroku-Logo-Light-RGB.png",
      "width": "1196",
      "height": "336"
    },
    "contactPoint": {
      "@type": "ContactPoint",
      "contactType": "customer support",
      "telephone": "",
      "url": "https:\/\/www.heroku.com\/contact\/"
    }
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

63/100

Site name appears as

Page titleThe AI PaaS for Deploying, Managing, and Scaling Apps
og:site_nameHeroku
twitter:site@heroku
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars
URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

www.heroku.com

Home

Heroku is an AI platform as a service (AI PaaS) that enables developers to build, run, and scale applications entirely in the cloud.

WWW.HEROKU.COM

Home

Heroku is an AI platform as a service (AI PaaS) that enables developers to build, run, and scale applications entirely in the cloud.

Home

www.heroku.com

www.heroku.com

Home

Heroku is an AI platform as a service (AI PaaS) that enables developers to build, run, and scale applications entirely in the cloud.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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