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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

44/100

Site name appears as

Page titleApps
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Expected: https://schema.org
Warning::
Missing @type in block #1
Search engines need @type to understand the structured data.

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Search engines need @type to understand the structured data.

Why this matters

JSON-LD without @type is invalid — Google can't determine which schema to validate against.

Learn more ▾

Every JSON-LD block must declare @type (Article, Product, Organization, etc.). Without it, the block is structurally valid JSON but not valid schema.org. Add @type matching the content (e.g., '@type': 'Article' for blog posts).

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1
7 properties Valid
Missing or invalid @context
{
  "type": "home",
  "path": "/en/",
  "url": "https://www.danfoss.com/en/",
  "title": "Home page",
  "locale": "en",
  "country": "global",
  "tags": [
    "segments:cf"
  ]
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is long (223 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 223 chars Expected: 55–200 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 223 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

danfoss.com

We engineer a better future

We engineer solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification. We are a family-owned company dedicated to creating long-term value for all our stakeholders.

Preview quality · Twitter/X B · 80/100

Description will be truncated (223 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (223 chars, max 200)

    → Tighten the description to ≤200 characters

DANFOSS.COM

We engineer a better future

We engineer solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification. We are a family-owned company dedicated to creating long-term value for all our stakeholders.

Preview quality · Facebook B · 80/100

Description will be truncated (223 chars / 155 max)

  • og:title — We engineer a better future
  • og:description — We engineer solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable elec...
  • og:image — https://www.danfoss.com/media/nfmchvnm/purpose-image-1120x747.jpg
  • og:type — website
  • og:url — https://www.danfoss.com/en/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (223 chars, max 155)

    → Tighten og:description to ≤155 characters

We engineer a better future

danfoss.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (223 chars / 150 max)

  • og:title — We engineer a better future
  • og:description — We engineer solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable elec...
  • og:image — https://www.danfoss.com/media/nfmchvnm/purpose-image-1120x747.jpg

  • Description will be truncated on LinkedIn (223 chars, max 150)

    → Tighten og:description to ≤150 characters

danfoss.com

We engineer a better future

We engineer solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification. We are a family-owned company dedicated to creating long-term value for all our stakeholders.

Preview quality · Slack A+ · 100/100
  • og:title — We engineer a better future
  • og:description — We engineer solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable elec...
  • og:image — https://www.danfoss.com/media/nfmchvnm/purpose-image-1120x747.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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