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https://provinceofcanada.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
0
REVIEW
4
PASS
5
INFO
0
Checks
9
5 PASS 4 REVIEW
B
Open Graph / Twitter Card Depth
2 OG/Twitter depth issue(s) detected
REVIEW
2 OG/Twitter depth issue(s) detected
Info::
og:image aspect ratio 0.75:1 (502×672) is outside Facebook's recommended ~1.91:1
Facebook's recommended OG image is 1200×630 (1.91:1 aspect ratio). The declared dimensions 502×672 give a ratio of 0.75:1, which Facebook will crop center-to-fit; the result often clips important content from the top/bottom or sides. Use a wider/taller image close to 1.91:1, or accept the cropping consequences.
Got: 0.75:1 (502×672)
Warning::
Twitter card is `summary_large_image` but OG image is 502×672 (ratio 0.75:1) -- closer to square
`twitter:card` is set to `summary_large_image` (the wide-image preview format), but the declared OG image dimensions (502×672, aspect ratio 0.75:1) are closer to square than wide. Twitter will crop the image to fit the wide format, often badly. Either: (1) provide a wider image (~2:1 ratio recommended; minimum 600×314, optimal 1200×630), or (2) change `twitter:card` to `summary` which uses a square thumbnail crop.
Got: 502×672 declared with summary_large_image card
C
Image Optimization
Action
2 issues found across 200 images
REVIEW
2 issues found across 200 images
Warning::
All 148 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
1 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://provinceofcanada.com/cdn/shop/files/EG-Web-Image_f20928b5-26fd-46b9-afcd-8770803737f4.jpg?v=1791312290&width=510.
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

71/100

Site name appears as

Page titleClose dialog
og:site_nameProvince of Canada
twitter:site@provincecanada
Organization.nameProvince of Canada

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://provinceofcanada.com/cdn/shop/files/Canada-Sweater-Detail-Preview.png?crop=center&height=1200&v=1769528514&width=1200
Info::
og:description is long (230 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 230 chars Expected: 55–200 chars
URL: http://provinceofcanada.com/cdn/shop/files/Canada-Sweater-Detail-Preview.png?crop=center&height=1200&v=1769528514&width=1200

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 230 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

provinceofcanada.com

Province of Canada – Made in Canada

Province of Canada. Honestly made, in Canada. Where made in Canada clothing and home goods hang out. The made in Canada lifestyle brand. Made in Canada Toques, T-Shirts, Sweaters, Crewnecks, Hoodies, Sweatpants. Province of Canada

Preview quality · Twitter/X A · 90/100

Description will be truncated (230 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Province of Canada – Made in Canada
  • twitter:description — Province of Canada. Honestly made, in Canada. Where made in Canada clothing and home goods hang out. The made in Cana...
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (230 chars, max 200)

    → Tighten the description to ≤200 characters

PROVINCEOFCANADA.COM

Province of Canada – Made in Canada

Province of Canada. Honestly made, in Canada. Where made in Canada clothing and home goods hang out. The made in Canada lifestyle brand. Made in Canada Toques, T-Shirts, Sweaters, Crewnecks, Hoodies, Sweatpants. Province of Canada

Preview quality · Facebook A+ · 95/100

Description will be truncated (230 chars / 155 max)

  • og:title — Province of Canada – Made in Canada
  • og:description — Province of Canada. Honestly made, in Canada. Where made in Canada clothing and home goods hang out. The made in Cana...
  • og:image — http://provinceofcanada.com/cdn/shop/files/Canada-Sweater-Detail-Preview.png?crop=center&height=1200&v=1769528514&wid...
  • og:type — website
  • og:url — https://provinceofcanada.com/
  • og:site_name — Province of Canada

  • Description will be truncated on Facebook (230 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (502×672)

    → Upload an image ≥1200×630 for the large preview card

Province of Canada – Made in Canada

provinceofcanada.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (230 chars / 150 max)

  • og:title — Province of Canada – Made in Canada
  • og:description — Province of Canada. Honestly made, in Canada. Where made in Canada clothing and home goods hang out. The made in Cana...
  • og:image — http://provinceofcanada.com/cdn/shop/files/Canada-Sweater-Detail-Preview.png?crop=center&height=1200&v=1769528514&wid...

  • Description will be truncated on LinkedIn (230 chars, max 150)

    → Tighten og:description to ≤150 characters

provinceofcanada.com

Province of Canada – Made in Canada

Province of Canada. Honestly made, in Canada. Where made in Canada clothing and home goods hang out. The made in Canada lifestyle brand. Made in Canada Toques, T-Shirts, Sweaters, Crewnecks, Hoodies, Sweatpants. Province of Canada

Preview quality · Slack A+ · 100/100
  • og:title — Province of Canada – Made in Canada
  • og:description — Province of Canada. Honestly made, in Canada. Where made in Canada clothing and home goods hang out. The made in Cana...
  • og:image — http://provinceofcanada.com/cdn/shop/files/Canada-Sweater-Detail-Preview.png?crop=center&height=1200&v=1769528514&wid...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Province of Canada",
  "logo": "https:\/\/provinceofcanada.com\/cdn\/shop\/files\/logo-gold_387b625e-16eb-4b74-a62b-48a1b0263fe3.png?v=1664991300\u0026width=1200",
  "sameAs": [
    "https:\/\/facebook.com\/provinceofcanada",
    "https:\/\/instagram.com\/provinceofcanada",
    "https:\/\/pinterest.com\/provinceofcanada",
    "https:\/\/x.com\/provincecanada"
  ],
  "url": "https:\/\/provinceofcanada.com"
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "Province of Canada",
  "url": "https:\/\/provinceofcanada.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https:\/\/provinceofcanada.com\/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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