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https://usask.ca

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://usaskcdn.ca/limestone2/latest/img/usask_green-with-logo.png
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: https://usaskcdn.ca/limestone2/latest/img/usask_green-with-logo.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

usask.ca

University of Saskatchewan

At the heart of Saskatoon, on Treaty 6 territory and the homeland of the Métis, is the University of Saskatchewan, one of Canada’s top research universities.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — University of Saskatchewan
  • twitter:description — At the heart of Saskatoon, on Treaty 6 territory and the homeland of the Métis, is the University of Saskatchewan, on...
  • twitter:image — falling back from og:image

USASK.CA

University of Saskatchewan

At the heart of Saskatoon, on Treaty 6 territory and the homeland of the Métis, is the University of Saskatchewan, one of Canada’s top research universities.

Preview quality · Facebook B · 80/100

Description will be truncated (160 chars / 155 max)

  • og:title — University of Saskatchewan
  • og:description — At the heart of Saskatoon, on Treaty 6 territory and the homeland of the Métis, is the University of Saskatchewan, on...
  • og:image — https://usaskcdn.ca/limestone2/latest/img/usask_green-with-logo.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — index
  • og:site_name — usask

  • Description will be truncated on Facebook (160 chars, max 155)

    → Tighten og:description to ≤155 characters

University of Saskatchewan

usask.ca

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (160 chars / 150 max)

  • og:title — University of Saskatchewan
  • og:description — At the heart of Saskatoon, on Treaty 6 territory and the homeland of the Métis, is the University of Saskatchewan, on...
  • og:image — https://usaskcdn.ca/limestone2/latest/img/usask_green-with-logo.png

  • Description will be truncated on LinkedIn (160 chars, max 150)

    → Tighten og:description to ≤150 characters

usask.ca

University of Saskatchewan

At the heart of Saskatoon, on Treaty 6 territory and the homeland of the Métis, is the University of Saskatchewan, one of Canada’s top research universities.

Preview quality · Slack A+ · 100/100
  • og:title — University of Saskatchewan
  • og:description — At the heart of Saskatoon, on Treaty 6 territory and the homeland of the Métis, is the University of Saskatchewan, on...
  • og:image — https://usaskcdn.ca/limestone2/latest/img/usask_green-with-logo.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

56/100

Site name appears as

Page titleBe What the World Needs
og:site_nameusask
twitter:site@usask
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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