Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BMixed Content1 HTTP resource(s) loaded on HTTPS pageREVIEW
http://www.ontario.ca/Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
https://www.ontario.ca/Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.
Source: Google Chrome Security
COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
10 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
Preview
ontario.ca
ontario.ca
No description
- twitter:card — summary_large_image
- twitter:title — ontario.ca
- twitter:description — falling back from <meta name=description>
- twitter:image — https://www.ontario.ca/files/2025-04/Ontario_Meta-image_Default.jpg
ONTARIO.CA
ontario.ca
No description
- og:title — ontario.ca
- og:description — falling back from <meta name=description>
- og:image — https://www.ontario.ca/files/2025-04/Ontario_Meta-image_Default.jpg
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — ontario.ca
ontario.ca
ontario.ca
- og:title — ontario.ca
- og:description — falling back from <meta name=description>
- og:image — https://www.ontario.ca/files/2025-04/Ontario_Meta-image_Default.jpg
ontario.ca
ontario.ca
No description
- og:title — ontario.ca
- og:description — falling back from <meta name=description>
- og:image — https://www.ontario.ca/files/2025-04/Ontario_Meta-image_Default.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
56/100
Site name appears as
| Page title | ontario.ca | |
| og:site_name | ontario.ca | |
| twitter:site | @ONgov | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon + SVG
Social share image
20/20og:image + twitter:image set
Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks85 links checked, 84 healthy, 1 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://ontario.ca/fr/node/540561 | <a> | Not Found |
Redirects (2)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://signin.ontario.ca/home/oidc_clie... | https://signin.ontario.ca/home/oidc_clie... | <a> | 0 |
| https://signin.ontario.ca/home/oidc_clie... | https://signin.ontario.ca/home/oidc_clie... | <a> | 0 |